lean innovation introduction
TRANSCRIPT
agility accelerates ...
Introduction to Lean Innovation
Regional Scrum Gathering Rio de Janeiro OpenSpace, 6 September, 2014
Fredi Schmidli • Business Angel and
Boardmember: www.startangels.ch
• Entrepreneur • Community Builder:
-‐ meetup.com/Lean-‐startup-‐Zurich/
-‐ Agile Breakfasts
Adrian von Orelli • EE PhD ETHZ • R&D leader • Innovator • 15 years of high tech
product development
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Lean EcoSystem
Lean EcoSystem
Classic Lean Management
Invented by Toyota a[er WW2
Maximize efficiency under “stable” condiLons
Not strongest in innovaLon space
Focus on conLnuous improvement and execuLon excellence
Lean Startup
Blank /Ries /Osterwalder 5 years old
Maximize innovaLon efficiency under extreme uncertainty
Agile development (not waterfall) customer development (not market research)
It took 50+ years unLl agile SW development methods finally started to successfully combine innovaLon with lean management principles
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To improve the success rate
Source: Ash Maurya «Running Lean»
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• 66% of successful Startups significantly change original business idea
• Many build the “wrong” product
• 9/10 failing
• Success comes not from beMer idea, but from method/framework which iterates your original ideas to a working business model – before running out of cash
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Traditional versus lean approach
Source: Ash Maurya: Running Lean 6 9/15/14 www.pragmaLc-‐soluLons.ch
Goal
Finding a business model, which is • profitable • repeatable • scalable
or let the Startup die and start a new one 7 9/15/14 www.pragmaLc-‐soluLons.ch
Lean Startup is not only for startups
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In a startup it is unknown what the customer might find valuable and even who he/she is. Value is generated by learning these unknowns.
What is lean thinking? Value is “providing benefit to the customer”, anything else is waste.
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The Lean Startup Challenge
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Why the Lean startup changes everything Exercise
Write down the three most important reasons why “Lean InnovaLon” is important for your Startup.
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The roots of lean startup
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Make products customers want
Incremental releases
Reduce waste, OperaLonal excellence
Document your plan
Adapted from Janis Fraser 9/15/14 www.pragmaLc-‐soluLons.ch
The Book by Eric Ries Sept.2011
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Lean Innovation Framework
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Lean Canvas (by Ash Maurya / adapted from Osterwalder)
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guess
guess
guess
guess
guess
guess
guess
guess
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Feedback loop
Design experiment
Proposal, Pretotype, Landing page, MVP …
Results from experiment
Analyze results Pivot or persevere
weeks not years
AssumpLon/ Hypothesis
Run experiment
CreaLvity happens here
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Customer Development
Scale Product Market
fit
Problem SoluLon
fit
Customer Discovery
Customer ValidaLon
Customer CreaLon
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Lean Innovation Framework
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Lean Innovation Framework
Scale Product Market
fit
Problem SoluLon
fit
Customer Discovery
Customer ValidaLon
Customer CreaLon
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iterate and experiment through the BML feedback loop
find out if there is a problem worth solving and if enough customers are willing to pay
Document plan A
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The end
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