lean on lean: getting started with lean product development

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LEAN getting started with lean product development LEAN selena hadzibabic | @dzishn | #leanux15

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Page 1: Lean on Lean: Getting started with lean product development

LEANgetting started with lean product development

LEAN

selena hadzibabic | @dzishn | #leanux15

Page 2: Lean on Lean: Getting started with lean product development

• Selena Hadzibabic

• waterfall > agile dev > agile ux > lean product dev

• b2b sales driven startup introducing product & ux practices

• @dzishn | #leanux15

Page 3: Lean on Lean: Getting started with lean product development

@dzishn | #leanux15

Page 4: Lean on Lean: Getting started with lean product development

MOO?

@dzishn | #leanux15

Page 5: Lean on Lean: Getting started with lean product development

“Lean UX is the practice of bringing the true nature of a product to light faster, in a collaborative, cross-functional way that reduced the emphasis on thorough documentation while increasing the focus on building a shared understanding of the actual product experience being designed.”

- Jeff & Josh

@dzishn | #leanux15

Page 6: Lean on Lean: Getting started with lean product development

three things

• lean = group learning mindset

• team = customers, process = team ux

• vision = our team builds stuff that matters

@dzishn | #leanux15

Page 7: Lean on Lean: Getting started with lean product development

we can’t measure the impact

@dzishn | #leanux15

Page 8: Lean on Lean: Getting started with lean product development

if we set clear KPIs we could measure the impact

@dzishn | #leanux15

Page 9: Lean on Lean: Getting started with lean product development

set KPIs

# of customers who care: 31,415

@dzishn | #leanux15

Page 10: Lean on Lean: Getting started with lean product development

set KPIs

• people don’t say anything

• people ask you about it. they like your KPI

• people ask you about it. then change it as a team

@dzishn | #leanux15

Page 11: Lean on Lean: Getting started with lean product development

we abandon projects before we really get to finish them, and all the value is pushed off into the infamous “phase 2”

@dzishn | #leanux15

Page 12: Lean on Lean: Getting started with lean product development

if the (mvp) were smaller, and testing the right assumption about value, the team could get buy-in to persevere or happily pivot

@dzishn | #leanux15

Page 13: Lean on Lean: Getting started with lean product development

@dzishn | #leanux15

Page 14: Lean on Lean: Getting started with lean product development

vet assumptions

@dzishn | #leanux15

ideabusiness goalscustomer needs

Page 15: Lean on Lean: Getting started with lean product development

vet assumptions

@dzishn | #leanux15

ideabusiness goalscustomer needs

Page 16: Lean on Lean: Getting started with lean product development

vet assumptions“we should build a ________”

• how would customers use it? to achieve what?

• why is that important to them? what have they said to make you think that?

• how many of those do we have? could you put me in touch with any?

• what will it do for us? when do we need to deliver on that?

• what happens if we don’t do it?

• how could we screw it up?

@dzishn | #leanux15

Page 17: Lean on Lean: Getting started with lean product development

vet assumptions

• they talk themselves out of it

• they help you ask questions

• they help you get answers

@dzishn | #leanux15

Page 18: Lean on Lean: Getting started with lean product development

it’s hard to try new practices

@dzishn | #leanux15

Page 19: Lean on Lean: Getting started with lean product development

if we articulated the problem, instead of dictating the solution, we’d make an impact sooner

@dzishn | #leanux15

Page 20: Lean on Lean: Getting started with lean product development

articulate the problem

• we’re really not sure how to prioritize these features, and wish we could learn what resonates with customers before deciding

• i’m afraid this deadline is here to stay. how do we make sure we build something that matters in the time that we have?

• we’re getting a poor read on usability, because people are distracted by the rubbish QA data

@dzishn | #leanux15

Page 21: Lean on Lean: Getting started with lean product development

being lean is hard

@dzishn | #leanux15

Page 22: Lean on Lean: Getting started with lean product development

if we articulate the problem and demonstrate the first experiment, people will join us in

learning how to make our work valuable

@dzishn | #leanux15

Page 23: Lean on Lean: Getting started with lean product development

selena hadzibabic @dzishn

#leanux15