Lean on Lean: Getting started with lean product development

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  • LEANgetting started with lean product development

    LEAN

    selena hadzibabic | @dzishn | #leanux15

  • Selena Hadzibabic

    waterfall > agile dev > agile ux > lean product dev

    b2b sales driven startup introducing product & ux practices

    @dzishn | #leanux15

  • @dzishn | #leanux15

  • MOO?

    @dzishn | #leanux15

  • Lean UX is the practice of bringing the true nature of a product to light faster, in a collaborative, cross-functional way that reduced the emphasis on thorough documentation while increasing the focus on building a shared understanding of the actual product experience being designed.

    - Jeff & Josh

    @dzishn | #leanux15

  • three things

    lean = group learning mindset

    team = customers, process = team ux

    vision = our team builds stu that matters

    @dzishn | #leanux15

  • we cant measure the impact

    @dzishn | #leanux15

  • if we set clear KPIs we could measure the impact

    @dzishn | #leanux15

  • set KPIs

    # of customers who care: 31,415

    @dzishn | #leanux15

  • set KPIs

    people dont say anything

    people ask you about it. they like your KPI

    people ask you about it. then change it as a team

    @dzishn | #leanux15

  • we abandon projects before we really get to finish them, and all the value is pushed o into the infamous phase 2

    @dzishn | #leanux15

  • if the (mvp) were smaller, and testing the right assumption about value, the team could get buy-in to persevere or happily pivot

    @dzishn | #leanux15

  • @dzishn | #leanux15

  • vet assumptions

    @dzishn | #leanux15

    ideabusiness goalscustomer needs

  • vet assumptions

    @dzishn | #leanux15

    ideabusiness goalscustomer needs

  • vet assumptionswe should build a ________

    how would customers use it? to achieve what?

    why is that important to them? what have they said to make you think that?

    how many of those do we have? could you put me in touch with any?

    what will it do for us? when do we need to deliver on that?

    what happens if we dont do it?

    how could we screw it up?

    @dzishn | #leanux15

  • vet assumptions

    they talk themselves out of it

    they help you ask questions

    they help you get answers

    @dzishn | #leanux15

  • its hard to try new practices

    @dzishn | #leanux15

  • if we articulated the problem, instead of dictating the solution, wed make an impact sooner

    @dzishn | #leanux15

  • articulate the problem

    were really not sure how to prioritize these features, and wish we could learn what resonates with customers before deciding

    im afraid this deadline is here to stay. how do we make sure we build something that matters in the time that we have?

    were getting a poor read on usability, because people are distracted by the rubbish QA data

    @dzishn | #leanux15

  • being lean is hard

    @dzishn | #leanux15

  • if we articulate the problem and demonstrate the first experiment, people will join us in

    learning how to make our work valuable

    @dzishn | #leanux15

  • selena hadzibabic @dzishn

    #leanux15

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