lean on lean: getting started with lean product development
TRANSCRIPT
LEANgetting started with lean product development
LEAN
selena hadzibabic | @dzishn | #leanux15
• Selena Hadzibabic
• waterfall > agile dev > agile ux > lean product dev
• b2b sales driven startup introducing product & ux practices
• @dzishn | #leanux15
@dzishn | #leanux15
MOO?
@dzishn | #leanux15
“Lean UX is the practice of bringing the true nature of a product to light faster, in a collaborative, cross-functional way that reduced the emphasis on thorough documentation while increasing the focus on building a shared understanding of the actual product experience being designed.”
- Jeff & Josh
@dzishn | #leanux15
three things
• lean = group learning mindset
• team = customers, process = team ux
• vision = our team builds stuff that matters
@dzishn | #leanux15
we can’t measure the impact
@dzishn | #leanux15
if we set clear KPIs we could measure the impact
@dzishn | #leanux15
set KPIs
# of customers who care: 31,415
@dzishn | #leanux15
set KPIs
• people don’t say anything
• people ask you about it. they like your KPI
• people ask you about it. then change it as a team
@dzishn | #leanux15
we abandon projects before we really get to finish them, and all the value is pushed off into the infamous “phase 2”
@dzishn | #leanux15
if the (mvp) were smaller, and testing the right assumption about value, the team could get buy-in to persevere or happily pivot
@dzishn | #leanux15
@dzishn | #leanux15
vet assumptions
@dzishn | #leanux15
ideabusiness goalscustomer needs
vet assumptions
@dzishn | #leanux15
ideabusiness goalscustomer needs
vet assumptions“we should build a ________”
• how would customers use it? to achieve what?
• why is that important to them? what have they said to make you think that?
• how many of those do we have? could you put me in touch with any?
• what will it do for us? when do we need to deliver on that?
• what happens if we don’t do it?
• how could we screw it up?
@dzishn | #leanux15
vet assumptions
• they talk themselves out of it
• they help you ask questions
• they help you get answers
@dzishn | #leanux15
it’s hard to try new practices
@dzishn | #leanux15
if we articulated the problem, instead of dictating the solution, we’d make an impact sooner
@dzishn | #leanux15
articulate the problem
• we’re really not sure how to prioritize these features, and wish we could learn what resonates with customers before deciding
• i’m afraid this deadline is here to stay. how do we make sure we build something that matters in the time that we have?
• we’re getting a poor read on usability, because people are distracted by the rubbish QA data
@dzishn | #leanux15
being lean is hard
@dzishn | #leanux15
if we articulate the problem and demonstrate the first experiment, people will join us in
learning how to make our work valuable
@dzishn | #leanux15
selena hadzibabic @dzishn
#leanux15