lean product design: a primer
TRANSCRIPT
t#TheLeanBrand @JeremiahGardner
STARTUP SUCCESS SPECTRUM
t#TheLeanBrand @JeremiahGardner
TYPICAL STARTUP
t#TheLeanBrand @JeremiahGardner
“A ‘STARTUP’ IS A COMPANY THAT IS CONFUSED ABOUT - 1. WHAT ITS PRODUCT IS. 2. WHO ITS CUSTOMERS ARE. 3. HOW TO MAKE MONEY.”
~ Cuddly Bear (AKA Dave McClure)
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TODAY, THE ONLY WAY TO WIN IS LEARN FASTER THAN ANYONE ELSE.
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HYPOTHESIS–DRIVENDEVELOPMENT
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BRANDING LEADS THE WAY EXISTING MARKET PROBLEM WELL UNDERSTOOD INNOVATION IMPROVES DIFFERENTIATION INCREMENTAL CHANGE
PRODUCT LEADS THE WAY UNKNOWN / NEW MARKET
PROBLEM NOT WELL UNDERSTOOD INNOVATION IS DRAMATIC
RADICAL CHANGE
INN
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WHERE ARE YOU?
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VALUE STREAM MATRIXDISCOVER, TRACK, AND ITERATE YOUR VALUE STREAM
ORGANIZATION: PERSONA SEGMENT: DATE:
AWAREINTRIGUEDTRUSTINGCONVINCEDHOPEFULSATISFIEDPASSIONATE
ACQUISITIONFUNNELCONVERSIONMVPGROWTH ENGINE
Result:
Organization Action Audience Action
Result:
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Organization Action Audience Action
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Organization Action Audience Action
Result:
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Organization Action Audience Action
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Organization Action Audience Action
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Organization Action Audience Action
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Organization Action Audience Action
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Version 1.0 | Copyright © 2014 Moves The Needle| All Rights Reserved | www.MovesTheNeedle.comFrom The Lean Brand | LeanBrandBook.com | #TheLeanBrand
Brant Cooper & Jeremiah GardnerDESIGNED BY:
THE VALUE STREAM
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What don’t you know?
Which unknown is most critical?
t#TheLeanBrand @JeremiahGardner
WHAT CAN WE BUILD TODAYTO START LEARNING?
t#TheLeanBrand @JeremiahGardner
t#TheLeanBrand @JeremiahGardner
WORKSHOPS | EVENTS | SPEAKING
EXPERIMENT
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EXPERIMENT IDEASConcierge MVB
Crowdfunding
Imposter Judo
Analog
Dry-Wallet
Mock-Ups
Interviews
Social Interaction
Email Campaign
Smoke Test
WORKSHOPS | EVENTS | SPEAKING
TARGET METRIC
If we do X, Y% of people will behave in way Z.
WORKSHOPS | EVENTS | SPEAKING
CUSTOMER BEHAVIOR
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t#TheLeanBrand @JeremiahGardner
INNOVATION =
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http://leanbrandbook.com
FREE ARTWORK, CASE STUDIES, FREE CHAPTER
GOODBYE, OLD-SCHOOL BRANDING.
HELLO, INNOVATION#TheLeanBrand @JeremiahGardner