Lean Product Design: A Primer

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Post on 05-Aug-2015

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<p> 1. #TheLeanBrand @JeremiahGardner LEAN PRODUCT DESIGN 2. t#TheLeanBrand @JeremiahGardner 3. STARTUP SUCCESS SPECTRUM t#TheLeanBrand @JeremiahGardner 4. TYPICAL STARTUP t#TheLeanBrand @JeremiahGardner 5. A STARTUP IS A COMPANY THAT IS CONFUSED ABOUT - 1. WHAT ITS PRODUCT IS. 2. WHO ITS CUSTOMERS ARE. 3. HOW TO MAKE MONEY. ~ Cuddly Bear (AKA Dave McClure) t#TheLeanBrand @JeremiahGardner 6. TODAY, THE ONLY WAY TO WIN IS LEARN FASTER THAN ANYONE ELSE. t#TheLeanBrand @JeremiahGardner 7. HYPOTHESISDRIVEN DEVELOPMENT t#TheLeanBrand @JeremiahGardner 8. BRANDING LEADS THE WAY EXISTING MARKET PROBLEM WELL UNDERSTOOD INNOVATION IMPROVES DIFFERENTIATION INCREMENTAL CHANGE PRODUCT LEADS THE WAY UNKNOWN / NEW MARKET PROBLEM NOT WELL UNDERSTOOD INNOVATION IS DRAMATIC RADICAL CHANGE INNOVATIONSPECTRUM WHERE ARE YOU? t#TheLeanBrand @JeremiahGardner 9. VALUE STREAM MATRIXDISCOVER, TRACK, AND ITERATE YOUR VALUE STREAM ORGANIZATION: PERSONA SEGMENT: DATE: AWAREINTRIGUEDTRUSTINGCONVINCEDHOPEFULSATISFIEDPASSIONATE ACQUISITIONFUNNELCONVERSIONMVPGROWTH ENGINE Organization Action Audience Action Result: Organization Action Audience Action Result: Organization Action Audience Action Result: Organization Action Audience Action Result: Organization Action Audience Action Result: Organization Action Audience Action Result: Organization Action Audience Action Result: THE VALUE STREAM t#TheLeanBrand @JeremiahGardner 10. What dont you know? Which unknown is most critical? t#TheLeanBrand @JeremiahGardner 11. WHAT CAN WE BUILD TODAY TO START LEARNING? t#TheLeanBrand @JeremiahGardner 12. t#TheLeanBrand @JeremiahGardner 13. WORKSHOPS | EVENTS | SPEAKING EXPERIMENT t#TheLeanBrand @JeremiahGardner 14. EXPERIMENT IDEAS Concierge MVB Crowdfunding Imposter Judo Analog Dry-Wallet Mock-Ups Interviews Social Interaction Email Campaign Smoke Test 15. WORKSHOPS | EVENTS | SPEAKING TARGET METRIC 16. If we do X, Y% of people will behave in way Z. 17. WORKSHOPS | EVENTS | SPEAKING CUSTOMER BEHAVIOR 18. t#TheLeanBrand @JeremiahGardner 19. t#TheLeanBrand @JeremiahGardner 20. INNOVATION = t#TheLeanBrand @JeremiahGardner 21. http://leanbrandbook.com FREE ARTWORK, CASE STUDIES, FREE CHAPTER 22. GOODBYE, OLD-SCHOOL BRANDING. HELLO, INNOVATION #TheLeanBrand @JeremiahGardner </p>