lean product management - ace 2015
TRANSCRIPT
Lean Product Management
Melissa Perri melissaperri.com
@lissijean | #aceconf
But I do Agile…
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Building is the easy part. Figuring out what to build and how to build it is hard.
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Voice of the customer
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As a product manager…
“I’m here to save the day.”
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LEARNING
I
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Traditional PM• Determine new features and product vision
• Gather business requirements
• Get stakeholder buy in
• Write out specs and user stories for developers
• Manage product roadmaps
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Focus on the problem.
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Traditional Product Manager Lean Product Manager
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Customer problems and needs over internal requirements
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Managing Stakeholders
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User
Stories?
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Jobs to be done.
When _____ , I want to _____ so I can ______.
motivation expected outcome
situation
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As a user, I want to save items to a wishlist so
that I can buy them later.
When I find a product I like but I’m not ready to buy
yet, I want to save the product for later, so I can
quickly come back and purchase it without
searching again.
User Story
Job Story
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Data driven experiments over preconceived solutions
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System 1
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Fast Automatic Emotional
Gut instinct Intuition
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System 1Fast
Automatic Emotional
Gut instinct Intuition
System 2Slow
Logical Analytical Conscious
System 1 leads to bad product decisions.
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3 Types of Bias
Causality Curse of Knowledge
Anchoring
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The copycat experience.
“We built a mobile app before and it was successful.”
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The copycat experience.
“Everyone has a mobile app, we need one too.”
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You’re the expert.
“The customers want all the data
possible.”
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“All my clients are asking for this.”
What was said vs reality.
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What was said vs reality.What was said vs reality.
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Committing too early to one solution.
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Build
Measure
Learn
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Build
Measure
Learn
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MVP
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Ugly Broken Cheap
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MVPsmallest amount of effort to learn about your users.
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Subscription
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working towards a goal
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Product Roadmaps?PRODUCT
ROADMAPS
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Customer problem roadmaps over feature roadmaps
Q4 Product Roadmap
Google Maps Integration
2 months
3 Devs
ROI: High
Mobile App
Homepage Redesign
3 months
2 Devs
ROI: Med
1 month
3 Devs
ROI: Med
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The Problem Roadmap
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Product Roadmap
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June July August
Guides
ProBlem Roadmap
Test 1 Test 2 Test 3 plan & Build or test more
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June July August
Guides
ProBlem Roadmap
Test 1 Test 2 Test 3
Email template update
plan & build or test more
fix database
Content add analytics
Sign Up redesign & add
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Idea generation and collaboration over product mandates
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Design Studios
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DO NOT WANT@lissijean
Customer problem focused
Technical problem focused
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Customer problem focused
Technical problem focused
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ego
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lean Product ManagerRole and responsibilities:
• Discover customer problems through constant customer interaction and feedback.
• Deliver high customer value by running experiments to solve those problems.
• Lead the implementation of full product solutions for successful experiments, incorporating them into our product strategy.
• Involve developers & stakeholders during ideation of the product.
• Manage the Problem Roadmap, focusing on your KPIs.
• Report data and lessons from experiments to the rest of the company.
Apply Now@lissijean
Deliver extreme
value to the customer.
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The Lean Product Management Manifesto
Customer problems and needs over internal requirements Data driven experiments over preconceived solutions Customer problem roadmaps over feature roadmaps
Idea generation and collaboration over product mandates
@lissijean
The Lean Product Management Manifesto
Customer problems and needs over internal requirements Data driven experiments over preconceived solutions Customer problem roadmaps over feature roadmaps
Idea generation and collaboration over product mandates
@lissijean
Help, please?
Melissa Perri [email protected]
produxlabs.com melissaperri.com
@lissijean
Melissa Perri [email protected]
produxlabs.com melissaperri.com
@lissijean
Creating Effective MVPsFull Day WorkshopMarch 22, London
“aceconf2015” for 10% off bit.ly/mvpworkshoplondon