lean stack 2 - amazon s3stack+2.pdf · lean canvas the lean stack (click to expand) strategy and...
TRANSCRIPT
Hashtag: #runninglean
ASH MAURYA@ashmaurya
ashmaurya.comspark59.com
LEAN STACK 2.0
Why Lean Stack?What problems does it solve?
Epiphany 1:
Your business model is your product.
Systematically test your plan
Identify the riskiest partsof your plan
Document your Plan A
How do I
1. Correctly prioritize risks and de!ne experiments
2. Track experiments so it scales over time (and people)
3. Re"ect the learning back on to the canvas
Existing SolutionVision-Strategy-Product Pyramid
Lean Canvas(click to expand)The Lean Stack
Strategy and Risks Board(click to expand)
The Lean Stack
Validated Learning Board(click to expand)
The Lean Stack
What we have learnedMore problems and shortcomings
A lot like high-concept pitch
Hard to !nd goodexamples
Probably better as a worksheet
Systematically test your plan
Identify the riskiest partsof your plan
Document your Plan A
Systematically test your plan
Identify the riskiest partsof your plan
Document your Plan A
HIGH RISK
LOW RISK
LOWUNCERTAINTY
HIGHUNCERTAINTY
HIGH RISK
LOW RISK
HIGH RISK
LOW RISK
LOWUNCERTAINTY
HIGHUNCERTAINTY
LOWUNCERTAINTY
HIGHUNCERTAINTY
PROBLEM/SOLUTIONFIT
PRODUCT/MARKETFIT
SCALE
Next VersionA simpler model
Perfection is achieved, not where there is nothing more to add, but when there is nothing left to take away.
- Antoine de Saint-Exupery
01 From 3 boards to 2 boards.
Validated Learning BoardStrategy and RisksLean Canvas
Experiments Board
02 From 4 stages to 3 stages.
Hypothesesgeneration
Hypothesesvalidation
Problem/Solution Fit
Product/Market Fit
Scale
03 From multi-product to single product.
Problem/Solution Fit
Product/Market Fit
Scale
04 Add a big-picture view.
If you don’t know where you are going, any road will get you there.
- Lewis Carroll, Alice in Wonderland
How do I
1. Correctly prioritize risks and de!ne experiments
2. Track experiments so it scales over time (and people)
3. Re"ect the learning back on to the canvas
100,000 Customers$10M revenue
1,000 Customers$100K revenue
10 Customers$1K revenue
How
The Customer Factory
Epiphany 2:
Everyone is in the manufacturing business.
Entrepreneurs build systems to manufacture happy customers.
ACQUISITION
ACTIVATION
RETENTION
REVENUE
REFERRAL
Unaware visitor
Passionate Happy Customer
The Happy Customer Manufacturing Process
How
HowAcquisition
HowAcquisition
Activation
HowAcquisition
Activation
Revenue
HowAcquisition
Activation
Revenue
Retention
HowAcquisition
Activation
Revenue
Referral
Retention
The Customer FactorySo what?
Next Iteration will be onlineWhy Online?
01 Maps seamlessly from of"ine to online.
02 Keeps your tasks in check.
03 Keeps your conversations in context.
04 Archives your learning so you can easily get anyone up-to-date.
05 Easily invite people to your products.
Early AccessWe need your help
