lean stack - a story of continuous improvement

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Talk at Tools4AgileTeams '13 explaining how we iterated on our Lean Stack framework over the last 3 years. From being risk-focused to focusing on the constraints in a business' customer factory.

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A story of continuous improvement.

LUKAS FITTL@LukasFittl

spark59.com

LEAN STACK

Lean Startup is trademarked by Eric Ries and used with permission.Business Model Canvas is created by Alex Osterwalder and licensed under CC-BY-SA.

@LukasFittl

Biz + UX + Dev

Our Situation:Increased Variabilityin Knowledge Work

To work with Variabilityinside the company:SCRUM, Agile, Kan-ban

(e.g. technical risk)

Task Task

Task

Task Task

Task

TODO IN PROGRESS DONE

To work with Variability OfBusiness Models & Customers:Lean Startup

(product innovation, etc)

IDEAS

PRODUCTDATA

MEASURE

BUILDLEARN

Experiment

Validating a Product Hypothesisvs

Just Getting Work Done

Lean Stack 0.52011

Why?Need a tool that Works for Us

IDEAS

PRODUCTDATA

MEASURE

BUILDLEARN

Build Measure Learn

Kan-ban Board

TODO IN PROGRESS DONE

Lean Stack 0.5

BUILD MEASURE LEARN

Lean Stack 0.5

So, whats on these cards?

Tasks

Lean Stack 0.5

So, whats on these cards?

TasksStories

Lean Stack 0.5

So, whats on these cards?

TasksStoriesHypothesis

Lean Stack 0.5

So, whats on these cards?

TasksStoriesHypothesisExperiments

Experiment

Lean Stack 0.5

BUILD MEASURE LEARN

Experiment Experiment

Experiment

Experiment

Experiment:- Has a Measureable Outcome- Has associated Tasks

Lean Stack 0.5

IncreaseLanding PageConversion

by 5%

Lean Stack 0.5

BUILD MEASURE LEARN

Get 100 Customers using

Twitter

Reduce Onboarding Time

to < 1 week

Convert > 5% to Paying Customers

Lean Stack 0.5

BUILD MEASURE LEARN

ExperimentReports

Lean Stack 0.5

Background

EXPERIMENT REPORT Author:Title: Created:

Experiment Scope

Minimum Build Plan

Lean Stack by Spark59.com

Falsifiable Hypothesis

Validated Learning

Results

Next Action

What are you trying to learn or achieve?

List the build plan step by step to get your measurement and experiment.

How many and/or how long will the experiment last?

[DATE][NAME][TITLE]

Your list of statements on the expected outcome of the experiment.

Use this format: [Specific Repeatable Action] will [Expected Measurable Outcome]

Enter the data.

Summarize your learning from the experiment.

VALIDATED or INVALIDATED

Whats the next experiment?

Background

EXPERIMENT REPORT Author:Title: Created:

Experiment Scope

Minimum Build Plan

Lean Stack by Spark59.com

Falsifiable Hypothesis

Validated Learning

Results

Next Action

What are you trying to learn or achieve?

List the build plan step by step to get your measurement and experiment.

How many and/or how long will the experiment last?

[DATE][NAME][TITLE]

Your list of statements on the expected outcome of the experiment.

Use this format: [Specific Repeatable Action] will [Expected Measurable Outcome]

Enter the data.

Summarize your learning from the experiment.

VALIDATED or INVALIDATED

Whats the next experiment?

Left Side DefinesThe Experiment

Background

EXPERIMENT REPORT Author:Title: Created:

Experiment Scope

Minimum Build Plan

Lean Stack by Spark59.com

Falsifiable Hypothesis

Validated Learning

Results

Next Action

What are you trying to learn or achieve?

List the build plan step by step to get your measurement and experiment.

How many and/or how long will the experiment last?

[DATE][NAME][TITLE]

Your list of statements on the expected outcome of the experiment.

Use this format: [Specific Repeatable Action] will [Expected Measurable Outcome]

Enter the data.

Summarize your learning from the experiment.

VALIDATED or INVALIDATED

Whats the next experiment?

Right Side Analyses The

Results

Measureable Outcome

Falsifiable HypothesisYour list of statements on the expected outcome of the experiment.

Use this format: [Specific Repeatable Action] will[Expected Measurable Outcome]

Lean Stack 0.5

Lean Stack 1.02012

Prototypingin Coaching Projects

Huge Posters

Keynote

The Bigger Picture

Lean Stack 1.0

Lean Stack 1.0

Lean Stack 1.0

Lean Canvas

Lean Stack 1.0

Whats your Overall Strategy?&

Whats the Biggest Risk?

Lean Stack 1.0

Lean Stack 1.0

Strategy & Risks Board

Lean Stack 1.0

BUILD MEASURE LEARN

Lean Stack 0.5

Lean Stack 1.0

Validated Learning Board

Goal Build Measure Learn

Experiment Kan-ban Board

VALIDATEDLEARNING

BOARD

INCREASE ACQUISITION

Goal/Risk

Experiment Kan-ban Board

VALIDATEDLEARNING

BOARD

INCREASE ACQUISITION

Goal/Risk

Goal Build Measure Learn

Goal Build Measure Learn

Increase Acquisition

Experiment Kan-ban Board

VALIDATEDLEARNING

BOARD

INCREASE ACQUISITION

Goal/Risk

Goal Build Measure Learn

Increase Acquisition LandingSplit Test

Experiment Kan-ban Board

VALIDATEDLEARNING

BOARD

INCREASE ACQUISITION

Goal/Risk

VARIANT

Goal Build Measure Learn

Increase Acquisition

Experiment

LandingSplit Test

Kan-ban Board

VALIDATEDLEARNING

BOARD

VisualWebsite

Optimizer

INCREASE ACQUISITION

Goal/Risk

Goal Build Measure LearnINCREASE ACQUISITION

Goal/Risk

Experiment

Increase Acquisition

LandingSplit Test

Kan-ban Board

VALIDATEDLEARNING

BOARD

Launch!

Keynote Templates

Huge Posters

Lean Stack 2.02013

The Customer Factory

Happy customers get you paid and,doing this repeatedly and efficientlyis the goal of every business.

Our Business is a Factory thatMakes Happy Customers.

ACQUISITION

ACTIVATION

RETENTION

REVENUE

REFERRAL

Unaware visitor

Passionate Happy Customer

The Happy Customer Manufacturing Process

Acquisition

Acquisition

Activation

Acquisition

Activation

Revenue

Acquisition

Activation

Revenue

Retention

Acquisition

Activation

Revenue

Referral

Retention

SUCCESS METRICSSUCCESS METRICSSUCCESS METRICS CURRENT METRICS

PROBLEM/SOLUTION FIT PRODUCT/MARKET FIT SCALE

Lean Dashboard Lean Stack by Spark59.com

How is your customer funnel performing?Identify your current stage.List out customer lifecycle (AARRR) metrics.

EXPERIMENTSEXPERIMENTSEXPERIMENTSEXPERIMENTSEXPERIMENTSEXPERIMENTSEXPERIMENTSEXPERIMENTSEXPERIMENTSEXPERIMENTSEXPERIMENTS

KEY OBJECTIVEKEY OBJECTIVEKEY OBJECTIVEKEY OBJECTIVE ACTIVE EXPERIMENTSACTIVE EXPERIMENTSACTIVE EXPERIMENTS COMPLETED EXPERIMENTSCOMPLETED EXPERIMENTSCOMPLETED EXPERIMENTSCOMPLETED EXPERIMENTS

BUILD MEASURE LEARN

1 2 3 41 2 3 4

5 6 7 8EXPERIMENT QUEUEEXPERIMENT QUEUEEXPERIMENT QUEUEEXPERIMENT QUEUE

5 6 7 8EXPERIMENT QUEUEEXPERIMENT QUEUEEXPERIMENT QUEUEEXPERIMENT QUEUE

9 10 11 121 2 3 4

9 10 11 121 2 3 4

13 14 15 165 6 7 8 13 14 15 16

How will you determine if this is a problem worth solving?What is your early validation criteria?How many customers does that represent?By when?

How will you determine if you have built something enough people want?What is your revenue goal?How many customers does that represent?By when?

How will scale your business model?What is your engine of growth?What is your revenue goal?How many customers does that represent?By when?

Determine right action, right time.What are your riskiest assumptions or leaps of faiths?What is your next significant goal?How will you get there?By when?

SUCCESS METRICSSUCCESS METRICSSUCCESS METRICS CURRENT METRICS

PROBLEM/SOLUTION FIT PRODUCT/MARKET FIT SCALE

Lean Dashboard Lean Stack by Spark59.com

How is your customer funnel performing?Identify your current stage.List out customer lifecycle (AARRR) metrics.

EXPERIMENTSEXPERIMENTSEXPERIMENTSEXPERIMENTSEXPERIMENTSEXPERIMENTSEXPERIMENTSEXPERIMENTSEXPERIMENTSEXPERIMENTSEXPERIMENTS

KEY OBJECTIVEKEY OBJECTIVEKEY OBJECTIVEKEY OBJECTIVE ACTIVE EXPERIMENTSACTIVE EXPERIMENTSACTIVE EXPERIMENTS COMPLETED EXPERIMENTSCOMPLETED EXPERIMENTSCOMPLETED EXPERIMENTSCOMPLETED EXPERIMENTS

BUILD MEASURE LEARN

1 2 3 41 2 3 4

5 6 7 8EXPERIMENT QUEUEEXPERIMENT QUEUEEXPERIMENT QUEUEEXPERIMENT QUEUE

5 6 7 8EXPERIMENT QUEUEEXPERIMENT QUEUEEXPERIMENT QUEUEEXPERIMENT QUEUE

9 10 11 121 2 3 4

9 10 11 121 2 3 4

13 14 15 165 6 7 8 13 14 15 16

How will you determine if this is a problem worth solving?What is your early validation criteria?How many customers does that represent?By when?

How will you determine if you have built something enough people want?What is your revenue goal?How many customers does that represent?By when?

How will scale your business model?What is your engine of growth?What is your r

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