lean start up - jurgita sarkovaite
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Presentación de Jurgita Sarkovaite para Ecommerce NightTRANSCRIPT
Jurgita Sarkovaite Lean Start UP
Lean Start-Up Summary of the Eric Ries´ Book
Jurgita Sarkovaite [email protected]
@JurgaSarkovaite
© Neo Consulting, 2012
Why Do Start-Ups Fail? Strong team
Effective use of
resources
Well executed business
plan
Successfully achieving Failure
The difference! Traditional model Lean
Structure
Vision
Steer
Ideas
Build
Product
Measure
Data
Learn
Accelerate
1. Start
Product
Strategy
Vision
Pivot
Optimization
2. Define: Goal of Start-Up
A startup is a human institution designed to deliver a new product or service under conditions of extreme
uncertainty.
• Find out what consumers want
• ASAP!
The Goal
3. Learn Waterfall Approach
Customer Discovery
Customer Validation
Customer Creation
Scale Company
Validated Learning Approach
4. Experiment: Consumer Interviews
From Alchemy To simple, testifying scientific experiments
H1: Value Hypothesis
Does our product/service really delivers value to customers once they are using it?
H2: Growth Hypothesis
How new customers will discover our product/service?
5. Leaps of Faith
6. Test: Minimum Viable Product " Build MVP and try it with REAL consumers
" It can take various forms
Find Early Adopters Include only key features
Repeatedly update and ask feedback
7. Measure: Innovative Accounting
8. Pivot (or Preserve)
Product
Strategy
Vision
Pivot
Mechanical approach
1 by 1 approach
9. Batch
Complete 1
envelope at a time
Complete 1
action at a time
9. Batch
Small batches practice
Flexibility Faster
iteration cycle
More feedback
Faster learning process
10. Grow: Engines of Growth
Viral • Word of Mouth • As a side effect of
product usage
Paid • When revenue
from every acquired customer exceeds CPA
Sticky • Through repeat purchase or use
11. Adapt
People
Culture
Process
Accountability
11. Adapt: Building Adaptive Organization
From 5 blames to 5 Why´s
Invest in training
Automatic speed
regulator
Adapting to smaller batches
Increase in speed
12. Innovate
Disruptive Innovation
Create a platform for innovation – SANDBOX
Take personal steak in the
outcome
Scarce but secure
resource
Epilogue: Waste Not!
Ideas
Build
Product
Measure
Data
Learn
Recommendations!
