lean start up large organisation

8/13/2019 Lean Start Up Large Organisation

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[email protected] @ultraman #FOWA #FOM Future of Web Apps, Mobile 2012

Successfully incorporate LeanStartup and Agile techniques into

your organisation

b Eewei Chen

1 0 w a y s y o u

c a n...




Lesson: Design has to be Lean and Agile 1 6 y

e a r s




I love working with large organisations!

ANYTIME

SKY+

SKY GO

EPG

MOBILE WEB




SizeRecognition

Vision

Change the world

ALL OF THESE?

ClientsAwards

Trust

AdoptionValue

EmpathyHappy people

Innovation

Impact

But what defines a successful organisation?

Customers

Revenue

Time saving

Cost reduction




1. Predict the future2. Balance innovation

3. Solve the real problems4. Influence the right people5. “Fit in”6. Simplify the business7. Define success8. Measure success

9. Create an MVP10. Sustain success

What you will learn today




Lean Startup is the evolution of Agile

* Customer in this case means the client• No backlog

• No hierarchy• No tasking

• No estimtion

• No definition of done

• Less waste




“Lean is a production practice that considersthe expenditure of resources for any goalother than the creation of value for theend customer to be wasteful, and thus a

target for elimination.”

- Wikipedia

What is Lean?

M O R E VA L U E,

L E S S W

O R K : - )




The Lean Startup uses validated learning,

scientific experimentation, and iterative releases to deliver products and servicesthat accurately meet customer needs withthe minimum of initial investment.

- Wikipedia

What is Lean Startup?

B U I L D

M EA S U R E

L EA R N




1. Predict the future




“The best way to predict the

future is to create it.” - Peter Drucker, management guru




Why do you want to predict the future?

1903Wright brothers

First flight

1886Ford Model T

First car

1937302

First phone

1943Biro

First non drip pen

1975Xerox star

First GUI

1996Motorola Startac

First mobile phone

2007iPhone

First ‘Smart’ phone

2013Your product?

First...

Retention, Market share, brand strength?




Web Mobile

TV

cinema

commute

naturehome

shopping

holiday

work

play

exercise

family

friends

dining

sport

hobbies

school

sleep

R e w

a r d s ?

S e c o n d

s c r e e n ?

Live eventData analysis?

Create a framework




* Facebook survey and street interviews

State the biggest problems




ObserveActivity stream

Audience reactionsDash board, graphs, stats

Interaction history

InteractCollaborate, compete, predict

Ask a knowledge expertChoose a reward

Live Chat, social networking

Remind Live time line

AlertsPlayback

Related content

Show the future is possible

“Sky Living Data”




2. Balance innovation




Innovation is the development of newcustomer value through solutions that meetnew or old customer and market needs in

new ways.

- Wikipedia

What is Innovation?




Optimise and fix

Tactical

Innovation

political

process, process, process

old tech

over analysis

less risky

not connected

comfortable

too busy

quick results

unproven risk

Find the right balance

safety in what is known

no time to improve




INNOVATION

NON-APPLICABILITY

Future

tech

fixTactical

Emergingproduct

not innovative enough

idea

Not applicable

awesome innovation*

Good enough

* push and join the dots

idea

idea

More applicable innovation




Time box it

TIME

IMPACTpotential maximum impact

what if... 60% of TIME givesyou 95% of IMPACT.

Good enough?




3. Solve the real problems




Identify the biggest problems




http://staging.skycreative.tv/jh/nav/index.html

http://staging.skycreative.tv/jh/nav/indexx.html

http://staging.skycreative.tv/jh/nav/indexxx.html

Relevance

Ease of use

Find-a-bility

Solve it




4. Influence the right people




Connect with anyone you need to

Business ownerStrategy / Planning

MarketingCustomer insightUX Design

Graphic DesignDevelopment

OperationsSalesCustomer ServiceCustomer Training

Brand HR

Finance

CEO

Founder

Director of design

Design team lead

Futurist

UX Lead

Creative Director

Strategy consultant

Designer New business guy

Nerd

Producer

Teacher

Mentor

IA

BA

Manager




• Marketing plan and timings

• Tone of voice and brand messaging

• Shared awareness of needs

TV

V i v , H e ad o f M ar k e t i n g ,

m y m at e : - )

Create advocates & champions




5. Fit in




Share the understanding

Thanks Jeff Patton

Live Information rad iators




6. Simplify the business

les




What: We make great computers,phones, tablets and TVs

How: They are well designed andsimple to use

Want to buy one?

Why: We constantly challenge the statusquo; thinking differently to make your

world a better place

How: Everything we create is beautifullydesigned, simple to use & useful to you

What: We just happen to make greatcomputers, phones, tablets and tvs

Are you interested?

http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action.html

G o l d e

n C i r c l e s

Start with the “Why”




For people who needinformation on the move , the

Apple iPhone is a SmartPhone that lets you access email and

internet , unlike the PalmTreo , the Apple iPhone

removes the fixed keyboardgiving you 40% more room toemail and browse the internet

“Reinventing the phone”+ Tag line

Sum up your business in one sentence




• Acquisition: arrival from channels

• Activation: enjoy the initial visit• Retention: re-visit• Referral: tell others

• Revenue: pay for services

http://www.slideshare.net/dmc500hats/startup-metrics-for-pirates-long-version

DaveMcClure

Pirate metrics AARRR!




Business model + Lean Startup




7. Define success




How do you define success?

Output - EASY

Software we build. The materials we produce.

Outcome - NOT TOO HARD

The immediate change due to delivering output.

Impact - VERY HARD

The larger change we see over time




Output

A new sign in page

OutcomeUsers sign in at a higher success rate

Impactlarger basket value per purchase

How do you define success?




Assumptions define success criteria

We believe by Output, we will

Outcome* leading to Impact




Attract Love Appreciate

“We believe by having the latest movies before Netflix &LoveFilm, we will increase NowTV free trial sign-ups leading to longer term premium subscription signups.”

Now TV assumption




AS S U M P T I O N

AS S U M P T I O N

ASSUMP TION

Difficulty of Implementation

I m p a c t

Quick wins Differentiator

Building

blocksBin it

Lat e s t m o v i e s

b e f o r e N e t fl i x

and Lo v e F i l m

...

Drive out assumptions




De-risk assumptions

KNOWN

HIGH RISK

LOW RISK

UNKNOWN

Having the latest movies

before Netflix &LoveFilm...




9. Create an MVP




What is an experiment?

http://www.youtube.com/watch?v=b240PGCMwV0

Fenyman, the grandfather of Lean Startup?




Create an MVP to measure success

• Guess

• Consequences• Experiment

• Assume

• Output, Outcome, Impact• MVP

Validated learning!

Fenyman Riesvs




• Validate biggest assumptions first

• ‘Thin slice’ a holistic journey

• Continuously add and pull new features (Kanban)

• Build, Measure, Learn

Do it in small batches




• “In the wild”• Real-time, extra insight

• Early pivot or persevere

• Fast, furious & fun

• Adapt to change

Get out of the “building”

https://www.youtube.com/watch?v=szr0ezLyQHY

• Guerilla usability• Developers, designers, customers

• Lean UX

• MVP

• Agile




Awesome team

Cool tech + clever partnerships

Build MeasureLearn

Release

Choose the right tech, partnerships, team

Build MeasureLearn

ReleaseRelease

Build MeasureLearn




Good design is:

Innovative = early adoption & new prospects

Useful = increased repeat visitsAesthetic = improved customer satisfaction (NPS)Understandable = reduced complaintsUnobtrusive = reduced task completion timeHonest = social media kudos

Long lasting = less release cyclesThorough = preferred over competitorEnvironmentally friendly = accessibilityAs little design as possible = fewer clicks to content

http://www.vitsoe.com/en/gb/about/dieterrams/gooddesign

Map principles to success metrics




• Give expert talks

• Facilitate creative workshops

• Mentor teams

Live and breathe it




Of 15 innovation champions*,

10 left their organisations tobecome consultants, 4 joinedsmaller or startup companies,and 1 retired.

ZERO returned to a Fortune

500 company.

Most haveFortune 500 companies andtheir former organisations asclients.

*consultant is not a ‘dirty’ word any more!

B e a n i n n o

v a t i o n

s u b v e rs

i v e !

* The Association for Managers of Innovation studied why corporate innovation champions struggle to sur vive.

It’s ok to get fired (I did... kinda)




• Start small fires. Fail fast & often.

• Pivot based on customer validation.

• Persevere past early stage adoption. Build momentum.

Idea

Idea

Don’t stop believing

Bin Tactical Awesome

IdeaIdea

IdeaIdea

Idea

Idea

Idea

Idea

Idea




1. Predict the future2. Balance innovation

3. Solve the real problems4. Influence the right people5. “Fit in”6. Simplify the business

7. Define success8. Measure success

9. Create an MVP10. Sustain success

Did you learn these today?

lean start up large organisation

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