lean startup 101 - online tuesday
DESCRIPTION
Lean Startup introductions for Online Tuesday, a Meetup group for online professionals from Amsterdam, the NetherlandsTRANSCRIPT
Lean Startup 101A brief guide to what Lean Startup is and why
it is relevant
Startup ≠ small version of big company
Startup ≠ small version of big company
Startups are temporary organisations in search of a repeatable and scalable business model
Startup ≠ small version of big company
Startups are temporary organisations in search of a repeatable and scalable business model
search = innovative
Startup ≠ small version of big company
Startups are temporary organisations in search of a repeatable and scalable business model
search = innovative = uncertainty
Companies execute
Which is what they are good at
They have managers that predict, operate and plan using something called the Waterfall method
WebvanThe tale of a Startup that wanted to be a
Company
$1.200.000.000
$1.200.000.000Nothing left, except
Nine out of ten fail
Nine out of ten failBecause they try to be a company: Plan,
Build & Launch
Time
Waterfall
Time
Risk Waterfall
Time
Risk
Agile
Waterfall
Startups don’t fail because of product development
We know what we can build
Startups fail because …
Startups fail because of a lack of customers
Just because you build it, that does not mean they will come
By Steve Blank
Customer development
Customer development
Customer Discovery
Customer Validation
Customer Creation
Company Building
Pivot
Search
Customer Discovery
Customer Validation
Customer Creation
Company Building
Pivot
Search
Customer Discovery
Customer Validation
Customer Creation
Company Building
Execute
Pivot
Search
Customer Discovery
Customer Validation
Customer Creation
Company Building
ExecuteLearn
Pivot
Search
Customer Discovery
Customer Validation
Customer Creation
Company Building
ExecuteLearn Confirm
Pivot
Search
Customer Discovery
Customer Validation
Customer Creation
Company Building
ExecuteLearn Confirm AARRR
Pivot
Search
Customer Discovery
Customer Validation
Customer Creation
Company Building
ExecuteLearn Confirm CEO hired
Pivot
AARRR
Search
Customer Discovery
Customer Validation
Customer Creation
Company Building
ExecuteLearn Confirm CEO hired
Entrepreneurs start to think about leaving
Pivot
AARRR
Lean Startup =Customer development combined with Agile product development
Search
Customer Discovery
Customer Validation
Learn Confirm
Pivot
LearnLearning is mostly done by talking to potential customers.
But can also be achieved through observation and customer feedback
Search
Customer Discovery
Customer Validation
Learn Confirm
Pivot
ConfirmConfirmation can be achieved through several kinds of tests, depending on what you want to confirm.
Test optionsAre merely limited by your imagination
Video + Landingpage
75.000 signups
Wizard of Oz
Proved people would buy shoes online
Concierge
Created early customers
Customer Discovery
Customer Validation
Customer Creation
Company Building
Pivot
Key take away
Build
Measure
Learn
Lean Startup Process Build Measure Learn Loop
Ideas
ProductData
Validated learningDecreases uncertainty
Minimises risk Increases chances of success
Seriously thoughYou do not launch a startup, you steer it to success.
It is okay to start like this
StartupFoundation.coJoin the network of founders that share
their progress and help each other forward