lean startup and agile methods - startups.be tech startup day - michel duchateau - creadelta
DESCRIPTION
Presentation of Lean Startup and Agile methods. Workshop at Startups.be Tech Startup Day 2013 by Michel Duchateau, Managing Partner of CreaDeltaTRANSCRIPT
Lean Startup & Agile methods Workshop "How to Start: Prac=cal =ps & tricks"
Michel Duchateau #miduchateau
#miduchateau
Introduc=on Michel Duchateau Civil Engineer in Telecom 1997 : Mini-‐entreprises 2004 : Altasys SPRL (Start Academy) 2005 : Consultant by Alten
– Belgacom, Electrabel, GDF-‐SUEZ , Orange Business Services 2010 : FreeMyMove SPRL 2012 : CreaDelta
– Training in Project Management best prac=ces (PRINCE2, Agile SCRUM, Lean, ITIL, PMI…)
– Coaching for SMB and enterprises – Entrepreneurship & Innova=ve projects
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Involved in
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Organizer & Facilitator Mons, Brussels, Liège
Ambassador Advisor & Alumni co-‐responsible
Coach & Jury
Curator for Brussels
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The context
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Change management handled with projects
Ini1ate
Define
Design
Build
Implement
Close
Typical team: • Project Manager • Architect • Analysts • Designers • Experts (Dev, …) • Testers
Actors: • Steering Commicee • Business Project Leader • Service Delivery Manager
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Project Management methodologies
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Agile methods
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Agile SCRUM Used in “Complex environments” • What is going to happen is unknown • What happened can be used to take prospec=ve decisions
• Problem known , Solu=on unknown yet 10 Michel Duchateau CreaDelta
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Agile SCRUM • Dedicated team of 9 persons max.
• Itera=ve development : Con=nous adapa=on of product based on requirements changes, that are observed by the user during Design & Build
• Roles – Product Owner represents customers and users – Scrum Master guarantees the process ( not a Project Manager ) – Team is self-‐organizing and mul=disciplinary
Typical team: • Product Owner • Scrum Master • Team members
« Tech Team »
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Schema of Agile SCRUM
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Product
Sprint
Product BackLog
Product Owner
Sprint BackLog
Development Team
4 weeks
Daily Scrum 1 day
To op=mize : Ø Flexibility Ø Crea=vity Ø Produc=vity
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Agile SCRUM
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Product BackLog Sprint BackLog
Product Increment
Product Owner
Stakeholders
Vision
PO
SM DT
Sprint Planning Mee=ng
SM DT
Sprint Retrospec=ve Mee=ng
PO
SM DT
Sprint Review Mee=ng
Itera1ons 1 day
SM DT
15 min Daily Scrum
1 day
1 day
Sprint 4 weeks
PO
SM DT
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Sprint Timeline
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T
Product BackLog
PO
SM DT
Sprint Planning Mee=ng
PO
SM DT
Daily Scrum
PO
SM DT
Daily Scrum
PO
SM DT
Daily Scrum
PO
SM DT
Sprint Review Mee=ng
PO
SM DT
Sprint Retrospec=ve
Sprint BackLog Incrément de Product
Incrément de Product
Incrément de Product Product BackLog
4 weeks
1 day 1 day 3 weeks 1 day 1 day 8 h
15min
15min
4 h
3h
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Project Timeline
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T
Product BackLog
Sprint 1
8 h
15min
15min
15min
4 h
3 h
day 1 day 2 Dernier day …
Sprint 2 Sprint 3
Release 1
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Scrum Board
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Scrum Board
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Does it work ?
YES!
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Ginger, winner of SWBru 2013 In 54h : -‐ Running Prototype -‐ Validated Business model -‐ First customer
Agile SCRUM – Problem known, Solu=on unknown yet
What if the problem is unknown ?
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Lean Startup is a movement
It is a state of mind to have when you want to create an innova1ve company, or when you want to put innova=on in an exis=ng business.
• Not a method • Not a soq dev framework
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Build-‐Measure-‐Learn This basic process is to iterate between 3 steps based on prototyping the Product (or service) with an empirical approach.
Build
Measure
Learn
✚ ✚ ✚ Code n
n n Data
¢ ¢ ¢
Ideas
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Lean Startup
Busin
ess
Mod
el Product Development
Customer Development
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Lean Startup
Busin
ess
Mod
el Product Development
Customer Development
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Agile (SCRUM)
Product :
Minimum Viable Product The version of a new product which allows a team to collect the maximum amount of validated learning about customers
with the least effort. Ex : Customer Interviews, Pitch, Landing Page Test,
Powerpoint, Prototype, Demo
Product Development
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Lean Startup
Busin
ess
Mod
el Product Development
Customer Development
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Business Model Canvas
It is a strategic management and entrepreneurial tool. It allows you to describe, design, challenge, invent, and pivot your business model. How to use • Mul=disciplinary team • With Post-‐It • Living document
Benefits • Challenge, rethink, change a Business
Model rapidly & easily • Visual, easily communicable
Busin
ess
Mod
el
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Business Model Genera=on A Handbook for Visionaries, Game Changers, and Challengers
The book
hcp://www.amazon.com/Business-‐Model-‐Genera=on-‐Visionaries-‐Challengers/dp/
0470876417
The Video
hcp://www.businessmodelgenera=on.com
Web site
hcp://www.youtube.com/watch?v=QoAOzMTLP5s
Youtube’s video
by Alex Osterwalder
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Lean Startup
Busin
ess
Mod
el Product Development
Customer Development
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Innova=on curve
Everec Rogers (1962) + Crossing The Chasm
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Innova=on age
Number
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Customer Development
Customer Discovery
Customer Valida1on
Customer Crea1on
Scale Company
Pivot
Vision
Product Market fit Business Plan
Early Adopters
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Customer Discovery
Customer Valida1on
Customer Crea1on
Scale Company
Agile (SCRUM)
Unknown problem Unknown solu1on
Product Development with Lean Startup Customer & Market are unknown
Hypothesys, experiments, insights
data, feebacks, insights
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References
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2010 : « Business Model Genera1on » A. Osterwalder, Y. Pigneur, A. Smith
2011 : « The Lean Startup », Eric Ries
1988 : « Triumph of the Lean Produc=on System », J. Krafcik
1996 : « Lean Thinking », J. P. Womack, D. T. Jones
1990 : « The Machine That Changed The World », J. P. Womack, D. T. Jones & D. Roos
1911 : « Principles of Scien=fic Management », Taylor
1936 : « Kaizen », Toyota
2005 : « The Four Steps to the Epiphany » S. Blank
Mar 2012 : "The Startup Owner's Manual", Steve Blank
2003 : « Lean Soqware Development», M. Poppendieck
Mar 2012 : « Running Lean: Iterate from Plan A to a Plan That Works » A. Maurya
1936-‐1980 : Toyota Produc=on System
2010 : « The Entrepreneur's Guide to Customer Development », B. Cooper, P. Vlaskovits
Aug 2012 : « Value Proposi=on Canvas » A. Osterwalder, Y. Pigneur, A. Smith
Sep 2012 : « Test Your Value Proposi=on:» A. Osterwalder, Y. Pigneur, A. Smith
Customer Development Product Development Business Model
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Wanna try Lean Startup / Agile ?
• 27-‐29/09 :
• 30/09 :
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Thank you Michel Duchateau
[email protected] @miduchateau +32 491 50 70 90
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