lean startup & design thinking
Post on 17-Oct-2014
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Lean startup & Design ThinkingTRANSCRIPT
Disclaimer
These are my personal opinions on the subject and in no way represent that of my employer.
64 % of Software is unused !
Start-Up Facts
9/10 New Products Fail
75 % of all Startups fail
In a Startup , the chance on anything good is always under 50 %”
o Source http://business-powerpack.com/why-9-out-of-10-new-products-fail
o Source - HBR Review – Why the Lean Start-up changes Everything – May 2013
o Source - http://www.slideshare.net/startuplessonslearned/aardvark-case-study-from-sllconf-by-max-ventilla-and-damon-horowitz - Slide # 9
Customer Requirements
It's not the customer's job to know what they want.
If I had asked my customers what they wanted they would have said a faster horse.
Product Development to Customer Development
2003
Associate Professor at Stanford University
Has participated in 8 high tech Startup as either a cofounder or an early employee
HBR Review – Why the Lean Start-up changes Everything – May 2013
Business Model Generation
2010
Business Model Canvas - Alex Osterwalder
Standard Framework for Business Model Canvas in BGM
http://www.businessmodelgeneration.com/canvas
Business Model Canvas Explained (Video)
Business Model Canvas - Alex Osterwalder
http://www.businessmodelgeneration.com/canvas
Lean Startup
2011
Customer Development
Agile Software
Lean (Toyota Production System)
Five principles of Lean Startup
StartUp
StartUp
= Experiment
Searching for a Profitable, Scalable and Reliable Business Model
A startup is a human institution designed to deliver a new product or service under conditions of extreme uncertainty“.
by Eric Ries from the book ”The Lean Startup”
Nothing to do with size of company, sector of the economy, or industry
Lean Startup
Lean Startup principle
Entrepreneurs are everywhere
Entrepreneurship is management
Validate Learning
Build-Measure-Lean
Innovation Accounting
* Source - http://lean.st/
Customer-Problem-Solution(C-P-S) Hypothesis
Do consumers recognize that they have the problem you are trying to solve? If there was a solution, would they buy it? Would they buy it from you? Can we build a solution for that problem?”
* C– P– S Hypothesis : The Entrepreneurs Guide to Customer Development by Brant Cooper & Patrick Vlaskovits
Picture Source - http://practicetrumpstheory.com/2010/08/businessmodelcanvas/
Running Lean
2012 Document your Plan A
Identify the riskiest part for your plan
Systematically test your plan
http://practicetrumpstheory.com/2012/02/why-lean-canvas/
http://leancanvas.com/
The Startup Owner's Manual
2012
“There Are No Facts Inside Your Building, So Get Outside.” – Steve Blank
http://en.wikipedia.org/wiki/Steve_Blank
The Customer Development Manifesto
http://steveblank.com/2012/03/29/nail-the-customer-development-manifesto/
Design Thinking
Design Thinking is a method for solving complex problems
and creating new ideas.
*Source https://dschool.stanford.edu/groups/k12/wiki/17cff/
Source – Mueller , Roland & Thoring , Katja (2012) - Design Thinking Vs Lean
Startup
References
HBR Review – Why the Lean Start-up changes Everything – May 2013 http://practicetrumpstheory.com/2012/02/why-lean-canvas/ http://practicetrumpstheory.com/2010/08/businessmodelcanvas/ http://www.slideshare.net/startuplessonslearned/aardvark-case-study-
from-sllconf-by-max-ventilla-and-damon-horowitz http://www.bizjournals.com/sanjose/blog/2012/09/most-startups-fail-
says-harvard.html?page=all http://www.slideshare.net/ashmaurya/10-steps-to-productmarket-fit http://theleanstartup.com/ http://www.startuplessonslearned.com/ http://www.businessmodelgeneration.com/canvas http://practicetrumpstheory.com/2010/08/businessmodelcanvas http://leancanvas.com/LeanCanvas.pdf http://www.amazon.com/The-Startup-Owners-Manual-Step-By-
Step/dp/0984999302 http://en.wikipedia.org/wiki/Steve_Blank http://steveblank.com/category/customer-development-manifesto/
Thank you !!
Manik Choudhary [email protected]
Linked In - http://www.linkedin.com/pub/manik-choudhary-pmi-acp-cspo-psm/1/54/529