lean thinking
DESCRIPTION
Lean Thinking. Week 2. Agenda. 5:30 – Team Stand Up 5: 40 – Lean Thinking 6 :00 – Activity : Brainstorming 6:45 – Activity: Market Research 7:25 – Review. Objectives. Introduce Lean Thinking Model Exposure to Market Research Techniques. Review Stand Up. - PowerPoint PPT PresentationTRANSCRIPT
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Lean ThinkingWeek 2
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Agenda• 5:30 – Team Stand Up• 5:40 – Lean Thinking• 6:00 – Activity: Brainstorming• 6:45 – Activity: Market Research• 7:25 – Review
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Objectives• Introduce Lean Thinking Model• Exposure to Market Research
Techniques
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Review Stand Up• Called Stand Up because you
stand up during the meeting - everyone!• A Stand Up starts every session
with teams (in person or virtual)• Timeboxed meeting (ends on time)
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Lean Thinking• Speaker Name:• Title• Credentials
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Why do Startups Fail?“The vast majority of startups fail NOT because they could not build a great product or technology, but because no one wanted the product!”
— Steve Blank
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What is Lean Thinking?A combination of the Lean Startup Model and Design Thinking, two strategies of approaching product design and development.
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Lean“Lean” refers to a set of methodologies that expose the relationship between what you think about a product and what is true about that product
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Why Lean?Why is it important to apply Lean Thinking to this program?
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Feedback Loop
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Lean Thinking
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Lean Doing• Testing our assumptions about
everything: the user/customer, the problems, the needs
• Speaking to real customers as much as possible(moms and friends don't count – unless they are your customer)
• Learning as much as we can about our market and our business quickly
• Making consistent, incremental steps toward “launching” our business with an iterative approachCourtesy: Launchbit - Launch your Startup
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Applying Lean Thinking• Brainstorm Science Education
problem• Hypothesize a solution to the
problem• Test what you think is true about the
problem and solution by talking to potential users • Validate every aspect - problem,
solution, product, market• Find and validate a viable business
model• Build a minimum viable product
(your app)
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Test the Assumptions about User – Problem – Solution • Who is the user/customer? • What is their problem or unmet
need?• What is solution?
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Activity: Brainstorming• Set a clear goal• Timebox session• Appoint a person to record ideas -
Scribe• Rules of Engagement:
Write down main ideas Piggy-back ideas NO criticism of any idea DO NOT evaluate an idea
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Brainstorming
Find the Brainstorming tab in your team’s
Technovation Workspace on Google
Docs
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Get Ready to Research• Group the ideas by
subject/topics• Write a problem statement• Brainstorm possible solutions
to the problem statement (record in Workspace)
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Problem / Solution
Find the Problem/Solution tab in your team’s
Technovation Workspace on Google Docs
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Market ResearchThink of:• People who might have this
problem• Online communities that would be
interested in a solution to the problem• Other solutions designed to solve
the problem (may or may not be software)• Companies that sell other stuff to
prospects
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Market Research
Find the Market Research tab in your team’s Technovation Workspace on Google
Docs
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Reminder:Weekly Reflections• What did your team like about this
week?• What challenges did your team
have this week?• Anything else your team would
like to share?
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Technovation Challenge Google Group
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Share with us onTwitter & Facebook
Tweet us: @_technovation_#technovation
Like us on Facebook: Technovation Challenge
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Ongoing Offsite Activities• Learn App Inventor• Continue to do market research