lean ux framework

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Tim McCoy - Director, Integrated Product Development at Cooper keynote talk during Startup Monthly milestone #2 event, March 4th, 2011

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  • Lean UX framework

    Tim McCoyCooperwww.cooper.com@seriouslynow

    Startup Monthly4 March 2011

    Monday, March 7, 2011

  • UX is customer development

    know your audience understand context develop target personas

    http://www.flickr.com/photos/theklan/1029937633

    Monday, March 7, 2011

  • http://www.flickr.com/photos/bottleleaf/2684002442/

    UX is product strategy

    dene features priori?ze releases establish roadmaps

    Monday, March 7, 2011

  • UX is engagement

    invi?ng experiences compelling workows desirable products

    http://www.flickr.com/photos/jeff-bauche/2230236391/

    Monday, March 7, 2011

  • UX is usability

    clear ac?ons appropriate dialogue matched expecta?ons

    http://www.flickr.com/photos/storm-crypt/3088906421

    Monday, March 7, 2011

  • Lean UX framework

    via Janice Fraser, www.luxr.co

    Personas

    Needs/Goals

    Scenarios of Use

    Features

    Backlog/Releases

    1. LOREM2. IPSUM3. DOLORET

    Bob can...

    peopleproduct

    BUSINESS THINKING

    This Week

    (CREATE SKETCHES, WIREFRAMES & PIXELS)

    whywhat

    how

    Monday, March 7, 2011

  • Lean UX cycles

    via Janice Fraser, www.luxr.co

    THINK

    MAKE

    CHECK

    PrototypesWireframesValue PropLanding PageHypothesesCompsDeployed Code

    A/B TestingSite Analytics

    Usability TestingFunnel

    Sign-ups

    Generative ResearchIdeation

    Mental modelsBehavior Models

    Test ResultsCompetitive Analysis

    Monday, March 7, 2011

  • Lean UX principles+ Design + product management + development = 1 product team

    + Focus on high-value issues without losing sight of big picture

    + Test design hypotheses via rapid cycles of thinkmakecheck

    + Externalize your workbe collabora?ve and visible

    + Research with users is the best source of informa?on

    + Know when to u?lize quan?ta?ve and qualita?ve info

    Monday, March 7, 2011

  • Lean UX framework

    via Janice Fraser, www.luxr.co

    Personas

    Needs/Goals

    Scenarios of Use

    Features

    Backlog/Releases

    1. LOREM2. IPSUM3. DOLORET

    Bob can...

    peopleproduct

    BUSINESS THINKING

    This Week

    (CREATE SKETCHES, WIREFRAMES & PIXELS)

    whywhat

    how

    Monday, March 7, 2011

  • Personas+ Represent real users and customers+ Express frustra?ons and desires+ Provide focus for product strategy

    Backlog/Releases

    Features

    Scenarios of Use

    Needs/Goals

    Personas

    Monday, March 7, 2011

  • Needs/Goals+ Iden?fy issues you can address+ Suggest opportuni?es for improved experience

    Backlog/Releases

    Features

    Scenarios of Use

    Needs/Goals

    Personas

    Monday, March 7, 2011

  • Business objec@ves+ Your strategic purpose + The tac?cal products you plan to deliver+ Implementa?on environment

    Business Thinking

    why

    what

    how

    Backlog/Releases

    Features

    Scenarios of Use

    Needs/Goals

    Personas

    Business Strategy Pyramid

    Monday, March 7, 2011

  • Scenarios of Use+ Merge business objec?ves with customer needs

    + Provide context and mo?va?on + Describe people successfully mee?ng goals

    Backlog/Releases

    Features

    Scenarios of Use

    Needs/Goals

    Personas

    Monday, March 7, 2011

  • Features+ Func?onality required to make scenarios possible

    + Created in response to desired behavior+ Specic solu?ons to contextual problems

    Backlog/Releases

    Features

    Scenarios of Use

    Needs/Goals

    Personas

    + Interac@ve map

    + Direc@ons

    + Business hours

    + Venue type lters

    + Price lters

    Monday, March 7, 2011

  • Backlog/Releases+ User stories to design & build features+ Priori?ze stories and cycles towards MVP+ Theme releases contextuallydo one thing well not many things poorly

    Backlog/Releases

    Features

    Scenarios of Use

    Needs/Goals

    Personas

    Monday, March 7, 2011

  • Lean UX framework

    via Janice Fraser, www.luxr.co

    Personas

    Needs/Goals

    Scenarios of Use

    Features

    Backlog/Releases

    1. LOREM2. IPSUM3. DOLORET

    Bob can...

    peopleproduct

    BUSINESS THINKING

    This Week

    (CREATE SKETCHES, WIREFRAMES & PIXELS)

    whywhat

    how

    Monday, March 7, 2011

  • Thank you.

    delight inspire serve

    http://www.flickr.com/photos/ucumari/482359366/

    Tim McCoyCooperwww.cooper.com@seriouslynow

    Monday, March 7, 2011