lean ux in startups - agile experience design meetup
DESCRIPTION
Agile Experience Design Meetup in NYC - July 2014TRANSCRIPT
Lean UX in StartupsMelissa Perri | @lissijean
Agile Experience Design Meetup
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day 1
day 40
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What problem are we solving for our users?
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LEAN UX?
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Lean UX Manifesto• Early customer validation over releasing products with
unknown end-user value.
• Collaborative design over designing the next “cool” feature.
• Measuring KPIs over undefined success metrics.
• Applying appropriate tools over following a rigid plan.
• Nimble Design over heavy wireframes, comps, or specs.
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Perfect for Startups?
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DO
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Don’t focus on outputs…
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Don’t focus on deliverables
Focus on outcomes.Focus on outcomes.
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Learning
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Continuous customer input.
one
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Lean UX is not bad UX. Building a good user experience isn’t cheap. You can’t refuse to spend money on research and design and then say you’re being lean. You’re not. You’re being stupid.
Laura Klein
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Talk to your customers about their problems and your solutions.
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Schedule in face time with customers.
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Make experimentation a habit.
two
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“We should test that.”
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What do we need to learn?
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What is the minimum amount I can build to learn?
MVP
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Design collaboratively to solve user’s problems.
three
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Developers are left out of traditional design process.
PM
Developer
DeveloperUX
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Involve the whole team in User Research.
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Design Studios
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Create a shared understanding.
What’s this look like in practice?
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Increase Sales from Existing Users
KPI GOAL
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PM & UX
Developer
DeveloperStakeholder
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Will users sign up for subscriptions?
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Subscription
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Good design solves a problem.
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Thanks for listening. !
I consult on this stuff at ProdUX Labs
and rant about it at melissaperri.com
!I live on the twitters
@lissijean. !
You can email me at [email protected]