lean venture series: stage 1 lesson 1

Lean Venture Series 2/9/16 1

Stage 1, Lesson 1: Introduction to Entrepreneurship


workshop agenda

01 introduction02 learning objectives03 what is entrepreneurship and who can be an

entrepreneur?04 The business model canvas05 summary and next steps


01introductions


02learning objectives


learning objectives for this lesson

01 define what startup school is and how you can use it to help with different kinds of

projects

02 identify how to use an entrepreneurship road map

03 explain why the entrepreneurship road map is beneficial


learning objectives for series as a whole

01 adopt and practice an entrepreneurial mindset

LEARN AND GROW YOUR SKILLS



02 recognize, apply, and synthesize entrepreneurship terminology and the various components of the entrepreneurial process and mindset

APPLY WHAT YOU LEARN IN PRACTICAL WAYS



03 learn to access and leverage community resources to support startup creation / business growth

SAVE TIME & MONEY BY TAPPING AVAILABLE HELP INSTEAD OF SPINNING YOUR WHEELS

JOIN A COMMUNITY OF PRACTICE



04 create a successful startup of any form using knowledge and resources gained in

this series

AND / ORIDENTIFY AND LEVERAGE OPPORTUNITIES FOR GROWTH & INNOVATION



05 generate solutions to real-life problems by synthesizing new and

existing information and resources using the entrepreneurial process and mindset.

APPLY WHAT YOU LEARN TO SOLVE PROBLEMS THAT ARE CRITICAL TO YOU IN REALIZING YOUR PASSION!


CLARIFICATION:

The Burlington County Library System and Rowan College at Burlington County’s Workforce

Development Institute are using the Arizona State University “Startup School” (ASU SuS) as a basis for

this Lean Venture Series (LVS).

“startup school”


03what is entrepreneurship and who can be an entrepreneur?


brainstorm activity

01 Who do you think of as successful entrepreneurs?

02 What attitudes and behaviors do you think are important for an entrepreneur?

https://www.ted.com/talks/maya_penn_meet_a_young_entrepreneur_cartoonist_designer_activist?language=en




01 confidence

02 delegator

03 determination

04 disruptor

05 independent

06 knowledge

07 profitability

08 relationship

09 risk

10 selling

entrepreneurial mindset: top 10 traits of an entrepreneur


can entrepreneurship be taught??

Startup success can be engineered by following the process, which means it can be learned, which means it can be taught.” - Eric Ries


Break time!!


what is LEAN STARTUP???

• start-up: a temporary organization designed to search for a repeatable

and scalable business


3 Key Principles: LEAN STARTUP

• You are starting with a series of hypotheses that must be validated.

• Get out of the building (Customer Development)• Talk to customers• Minimum Viable Product• Build – Measure – Learn loop Emphasis on speed & nimbleness

• “Agile development” – develop offerings iteratively – iterate/pivot the model

https://hbr.org/2013/05/why-the-lean-start-up-changes-everything




04the business model canvas


The Business Model Canvas in 2 minutes:

• Roadmap for building a business model• Sketching out your hypotheses

Video Link

https://youtu.be/QoAOzMTLP5s


The Business Model Canvas:


Netflix:


Tom’s Shoes:


05summary and next steps


review material

01 what is Startup School and how can you use it to help with different kinds of projects?

02 what is entrepreneurship and who is/can be an entrepreneur?

03 how do we use the Business Model Canvas?


assignments -- handout

01 sketch out a Business Model Canvas

02 see handout for other work


tips for business model canvas

• sketch out in one sitting• ok to leave sections blank• be concise• think in the present• be customer-centric

• next lesson – prioritizing customer problems• draw pictures


Questions???

Comments???

Suggestions??