leancamp berlin – lean ux session

relevantive @leanca.mp | © 2012 relevantive AG 1

Lean UX at #leancamp Berlin

leanca.mp Berlin 2012

LeanLean UX Kick-offLean UX TestingLean UX ResultsWhat‘s in Lean UX


The „lean“ approach is currently transforming the world of product development. We at relevantive developed a unique approach to conduct lean UX tests. Read more…

LEAN≠

less …relevantive @leanca.mp | © 2012 relevantive AG 5

But lean doesn‘t mean less of anything, with one exception …


Budget

LEAN

☠Wasting …


lean is the death of wasting …


Resourcesresources in project development processes that underly an uncertainty.


Money Time Talent

Lean aims to prevent product development to spend Money, Time and Talents on the wrong goals. Goals that doesn‘t fulfill users and customers needs.

ValidatedUX decisions!


Therefore it is necessary to validate your UX decisions before you kick-off development.

A ? B ?

Otherwise you have to make decisions at high speeds that could be crucial for your success!

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Making decision shouldn‘t be a matter of luck or …

http://www.flickr.com/photos/37855887@N00/3526750763/


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a_genius in your team that invents the future constantly or



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you trust on the power of engineering and perfectionism

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that could still cause fatal failure.

validated A val. B

That‘s why you should validate your decisions before make a decision. Especially regarding your UX.

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User Experience Research


Usabilityaka

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USABILITY TESTING…long preparation…many tests…long analysis…detailed report…„academic“

Usability testing methodology is like a monolith that …

relevantive @leanca.mp | © 2012 relevantive AG 21Image curtsey Odessey 2001

BLACK BOXResult is great,in terms of usability

BUT …

Not necessarily a successfull product& business

results in great usability, but that doesn‘t mean that the result is a stunning user experience and an economically successful product. There for we mashed up …

LEAN & UX?



How to make qualitative user

research

?

Audible AccessibleActionable


We build on a core principle of Eric Ries‘ The Lean Startup. Results have to be audible, accessible and actionable to gain success.

UX Research & Results

=


What does that mean for UX research and how to achieve the 3A?

UX Research

Design Thinking

LeanUX


The first step was to combine UX and Design Thinking methodologies and create a new methology.


User Research

Design ThinkingLean

UX

Web Analytics

The second step is to verify the results by conducting quantitative experiments.

LeanLean UX Kick-offLean UX TestingLean UX ResultsWhat‘s in Lean UX

“Supposing is good, but finding out is better.“

Mark Twain



Stakeholder User

The_goal of all relevantive Lean UX Tests is to bring together the development team and the user.

It´s not only about getting data, it´s about empathy.



This_creates insights which can´t be provided by means of a study report. Even more important it triggers collaborative problem solving.

How do we generatedata and empathy?



During the test sessions a team of stakeholders observes the tests. We use post-its to gather and visualize most accessible insights.


We gather data by asking the user


After each test session we bring together all observations and discuss different perspectives. The goal in this step is to collaboratively go ahead with solutions on the issues found in the tests.


Design Thinking translates data into tangible issues &

findings =

Empathy

LeanLean UX Kick-OffLean UX TestingLean UX ResultsWhat‘s in Lean UX


“Nothing is more terrible than activity without insight.“

Thomas Carlyle

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Regular usability tests provide poor transfer of test results: a 2-hour timeslot to get a presentation of the findings and after that weeks of collecting and scheduling all resulting tickets for improvement.

It‘s not about starting a discussion, it‘s about

starting implementation.



Ourgoal after finishing tests is not to start a discussion what to do with the issues found but to have clear tasks including an owner and a deadline to start improving the product immediately.

LeanLean UX Kick-OffLean UX TestingLean UX ResultsWhat‘s in Lean UX


Money Time Talent

After conducting many Lean UX test we proofed not only the success of the product but far more …


Smaller TicketsTest without codeEarly test of value propositionResult is a solution not a report


Total time: 5 instead of 20 daysTime to result: 2h instead of 5 days4 tests instead of 1 test per monthKick-off to testing 48h

47

All sit in the same shipFocus on where the beef isNo one gets blamed for failureResult is a solution not a report

relevantive @leanca.mp | © 2012 relevantive AG

Sebastian [email protected] @forstartups

Angela Kreitenweis [email protected]

Anna Lä[email protected]

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