OPTIMIZING ON MOBILE
• WHAT ARE THE CHALLENGES?
• HOW DID WE SOLVE THEM?
• HOW TO CHOOSE AN A/B TESTING
SERVICE?
LEANPLUM IN A NUTSHELL
1. IMPLEMENT OUR MOBILE SDK
2. RUN TESTS FROM OUR DASHBOARD
3. VIEW RESULTS
CHALLENGES
1. FORM FACTOR
2. FRAGMENTATION
3. CONNECTIVITY
4. APP STORE HURDLES
5. METRICS
6. CONVERSIONS ARE DIFFERENT
7. COMPETITION
2. FRAGMENTATION
TARGET DIFFERENT OS, CPU, SCREEN SIZES,
HARDWARE
3. CONNECTIVITY
BATCHING, CACHING, DEFAULTS
4. APP STORE HURDLES
2 WEEKS!
TEST AND CHANGE ON THE FLY
6. CONVERSIONS ARE DIFFERENT
CONVERT EASILY, FOLLOW UP OFTEN
7. COMPETITION
COST OF USER ACQUISITION IS HIGH
A/B TESTING IS CRITICAL