Learn About White Hat and Black Hat SEO Techniques

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  • www.medresponsive.com

    http://www.medresponsive.com/

  • Healthcare SEO Strategies

    Most healthcare businesses now rely on healthcare digital marketing to

    improve their SEO performance.

    Healthcare SEO techniques bring more visitors to a website by making it rank

    high in search engines.

    Though white hat and black hat SEO strategies provide results to improve a

    site's visibility, they are totally different.

    www.medresponsive.com

    http://www.medresponsive.com/services/http://www.medresponsive.com/medical-healthcare-seo-services/http://www.medresponsive.com/

  • Whats the Difference?

    Knowing the difference between these two SEO approaches will help you

    choose the right strategies.

    The major difference is that white hat tactics emphasize a strategy that

    follows Googles rules, mainly in terms of quality content.

    Make sure that you follow reliable white hat techniques to improve your

    search engine optimization.

    Black hat strategies are unethical and will invite Googles penalties.

    www.medresponsive.com

    http://www.medresponsive.com/

  • White Hat Optimization Strategies

    Standard techniques in this category include

    Original, good quality content

    Share-worthy and link-worthy content is important to

    attract the target audience.

    Make sure that the content is original and relevant to

    your needs and to your site.

    www.medresponsive.com

    http://www.medresponsive.com/

  • White Hat Optimization Strategies

    www.medresponsive.com

    Appropriate back links

    Google considers back links as a mark of integrity or

    trustworthiness.

    Good back links indicate good quality content, and

    Google will reward you with higher search rankings.

    Suitable keywords

    Choose a list of suitable keywords with proper research.

    Use long-tail keywords or phrases more specific to your

    service or product to improve your rank.

    http://www.medresponsive.com/

  • White Hat Optimization Strategies

    www.medresponsive.com

    Keyword rich Meta description

    Search engines give high value for Meta title and

    description.

    Meta description ties your title to the content on your

    page and provides visitors with a clear idea of what your

    page is about.

    Make sure this description contains relevant keywords

    and is not overstuffed with keywords.

    http://www.medresponsive.com/

  • White Hat Optimization Strategies

    www.medresponsive.com

    Add internal links

    Internal links throughout site content indicates the value

    of your site.

    They help visitors navigate their way through the site

    and choose relevant pages to click to.

    Two or three links to most relevant pages is

    recommended.

    http://www.medresponsive.com/

  • Black Hat SEO Tricks

    www.medresponsive.com

    Certain strategies that provide quick results, but are

    unethical include

    Inappropriate keywords

    Understand what your visitors are actually looking for

    and provide specific keywords related to their search.

    Using irrelevant keywords may result in poor ranking.

    http://www.medresponsive.com/

  • Black Hat SEO Tricks

    www.medresponsive.com

    Invisible text

    A common black hat technique, invisible text is

    something like white text on a white background or

    using zero size fonts that only the search engines can

    see and not your visitors.

    This strategy will result in Google penalizing your

    website.

    http://www.medresponsive.com/

  • Black Hat SEO Tricks

    www.medresponsive.com

    Cloaking

    This is a deceiving technique, where the content

    presented to the search engine spider is different from

    that presented to the user's browser.

    For such activities, websites will be penalized.

    Doorway domains

    These fake pages overloaded with keywords

    automatically redirect visitors to a separate page or

    another domain

    This will ultimately hurt your rankings.

    http://www.medresponsive.com/

  • Choose Only the Best

    Though it takes time, it is ideal to choose White hat SEO

    strategies. Theres no shortcut. Only hard work can help

    you get good results on search engines. Consider

    choosing an experienced healthcare digital marketing

    agency that will always go for white hat techniques to

    optimize their client websites.

    CONTACT

    8596 E. 101st Street, Suite H, Tulsa, OK 74133

    Main: (800) 670 2809

    Fax: (877) 835-5442

    E-mail: info@managedoutsource.com

    URL: www.medresponsive.com

    Thank You

    http://www.medresponsive.com/mailto:info@managedoutsource.comhttp://www.medresponsive.com/