learn engage create module : awareness
DESCRIPTION
Awareness Why is it important? Knowing your strengths, weaknesses, vulnerabilities, thoughts and feelings is a big step towards knowing who you really are (you the individual, you the organization) Awareness is the key to improving our ability to learn, apply that learning, share our situation and, eventually, to produce innovation in our organizationsTRANSCRIPT
Learn Engage Create Module : Awareness
The ultimate value of life depends upon awareness and the power of
contemplation rather than upon mere survival. - Aristotle The name,
venue and date fields are to left for trainers to complete whenever
they run their own training. This project has been funded with
support from the European Commission under the Lifelong Learning
Programme. This publication reflects the views only of the author,
and the Commission cannot be held responsible for any use which may
be made of the information contained therein. Awareness Why is it
important?
Knowing your strengths, weaknesses, vulnerabilities, thoughts and
feelings is a big step towards knowing who you really are (you the
individual, you the organization) Awareness is the key to improving
our ability to learn, apply that learning, share our situation and,
eventually, to produce innovation in our organizations Creative and
Cultural Industries (CCI) Awareness
Our aims today in this module To understand the creative and
cultural industries To better understand their contribution in
Europe To motivate you to use innovation to improve their profits
and growth Objectives Review the overall CCI situation in Europe
Give specifics of some key sectors Show the impact of innovation in
CCI Creative and Cultural Industries
Are industries that have activities that trade with creativity,
culture, knowledge and information The Experience Economy
Industries of the Future Can be highly collaborative Increasingly
recognized as a generator of jobs, wealth and cultural engagement
The core creative industries in the 27 countries of the European
Union were estimated to generate 558 billion in value added to GDP
in 2008, about 4.5% of total European GDP Employment in the total
creative industries was about 14.4 million, or 6.5% of the total EU
workforce During the recent Towards a Pan-European initiative in
support of innovative creative industries in Europe event,
organised by the European Commission, experts adopted the socalled
Amsterdam declaration urging regions, Member States and the
Commission to follow a more strategic approach to innovative
creative industries85 Cultural and creative industries are at the
crossroad between culture, creativity and innovation. They offer a
huge potential to contribute to the transformation of European
society, responding to major social, demographical and
environmental challenges and leading to a more sustainable and
smarter economy within the EU 2020 strategy. Yet, the combined
cultural and economic potential of these dynamic industries still
remains largely underestimated and untapped. They (You!) are a
powerhouse of economic growth in Europe
In a nutshell: CCI's are one of the big employers of the EU They
(You!) are a powerhouse of economic growth in Europe Image source:
Report 2014 Creating growth Measuring cultural and creative markets
in the EU LEC has identified 13 CCI sectors
which CCI are YOU? A well-known creatives story Philippe Starck
Domain: Design
interior, product, industrial and architectural design work Push
and Pull Factors Opportunity Necessity
The push factor involves a force which acts to drive people away
(from a place, person or situation) The pull factor is what draws
them (to a person, situation or location) Starcks Push Pull
path
Push: He was a recluse in school, unable to get along with his
peers and, eventually, avoided going to school altogether Push:
High parental expectations (his father was an aeronautical
engineer) Push: In the midst of his enthusiasm he also claims to be
depressed most of the time, still struggles with insecurities that
made him a recluse as a child Pull: Early success (at 19) - Started
a company that specialized in designing inflatable furniture Pull:
Chosen by French President Mitterand to refurbish the president's
private apartments at the lyse Use this Push-Pull Matrix The
Getting To Go exercise
Go back to your mind-set when you started your CCI business
Summarise the story of starting your business What were your
motivations? What were the steps you took from idea to start-up?
Label those steps either as push or pull factors Use the push/pull
matrix provided (highlight innovations) Then pair off. Each of you
presents your story to your partner (5 minutes) You should listen
to your partner and identify: what was surprising? and specifically
what was risky? Feedback Which of your partners actions were:
... Surprising? ... Risky? What have you learnt from your partner?
What, specifically, relates to the CCIs and your contribution to
yourown and EU success? Write it all down! References to
Pearltrees
Pearltrees is a visual and collaborative curation tool which will
provide you with much more in-depth information on this modules
topic. Specifically please visit: Any questions whatsoever? Thank
you for your attention!