learn how marketers leverage email append to improve roi
TRANSCRIPT
www.spanglobalservices.com
Go paperless, switchto email appending
Go paperless, switch to email appending
Email marketing It is one of the best marketing practices that you follow, while you add your existing customer details (first name, last name, postal address). In this way you build your own company's database. This contains data of the existing customer's direct mailing information. Now, you are interested to continue business with them in a more convenient and effective way. Unfortunately you do not have their email addresses. Your customer wants to hear from you via emails and you may want to keep them updated by providing them with latest news and updates about services and products. You find it difficult for you to come with their email address; you find it even more challenging to keep the email-IDs (what you have got already) up-to-date.
Your customers' data (having all the details except for email-ID) gets validated, matched and merged with our master database. In this process, you get email addresses. You get an opportunity to send opt-in messages to the customers which reduces blacklisting. As a result, your company's contact records are effective, enhanced and updated. It is compliance to CAN-SPAM guideline strictly. It is a simple cost effective way to make your email database and connects with the customer online. The entire purpose helps you to develop the email subscriber list with the intent of sending customers information via email instead of traditional mail.
The following are the steps which you need to follow:
Step1: Create your files: Create customers details
You create your customers records, add details in it and create one file
Convert the file to .CSV format
The file is uploaded to the FTP server for processing
You send this file to our appending team
We use both manual and automated appending process
Step 2: What we do: We match and merge
The database that you gave us, we match it with our databases, which contains over 200 million records
During the matching process whenever we find an occurrences of name and address matches with the file you have given us, we append the corresponding email in your list
The process gets repeated, till we get all the records.
Step 3: Sending and OPT-OUT list
A standard verification email is sent as per CAN-SPAM – Act
The emails asks for the permission from the recipient for further communication, these process can be done via you or by us
The recipient (your existing customer) gets an opportunity to choose an option whether they want to receive the emails from you. The positive opt-out opportunity helps you get and effective email list
www.spanglobalservices.com
www.spanglobalservices.com
Step 4: Download: Freshly appended files
Once the entire appending process is done, the file is converted to ready-to-download file
You can upload the file using your FTP drive. You can also use other media
NOTE: No file is sent to you via email for security purpose
After the entire process takes place your contact details are updated and become more effective.
The addition of your customer's details we can help you to complete the customer contact data
to expand the scope of your email marketing campaigns
to turn your single channel customers to multi-channel customers
to drive repeat business and nurture loyalty via constant customer contact
to reduce your marketing cost and helps you go paperless, cutting on postal and printing cost
to reducing blocking, blacklisting and bouncing rate
to Increase your online revenues
Email appending is undoubtedly a great tool for you, to provide relevant content and information to your existing customer via email. It enhances the quality of database marketing. It is the simplest yet efficient way, which helps you go paperless and to create your email database. The success of email appending depends upon the quality of the two databases being matched and merged. Email address can quickly become outdated as the data changes frequently giving invalid and outdated data.
At Span Global Services, we safeguard your data by organizing, securing and managing it through our comprehensive data management solutions. To find out how Span Global Services can help you improve data quality and increase performance, call our experts at 877-837-4884 for a free one-on-one consultation or email us at [email protected].
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