learn how to deliver great speeches seminar by cobb pr & paul richards - wednesday 8th may
TRANSCRIPT
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Effective Speeches
With Cobb PR
by Paul Richards
Wednesday 8th May 2013
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About Paul Richards
• Speech-writer
• International trainer
• Ex-Government adviser
• Parliamentary candidate
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...is nonsense
From the very beginning I have tried to give people the correct limitations of my findings. Unfortunately the field of self-styled ‘corporate image consultants’ or ‘leadership consultants’ has numerous practitioners with very little psychological expertise.
(31 October 2002)
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Hey everyone,
listen to me!
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Friends, Romans, Countrymen,
lend me your ears
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• Close of play
• Face time
• Leverage
• Outside the box
• Paradigm shift
• Proactive
• Synergy
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It’s not what you say that matters,
it’s what they hear
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Types of rhetorical devices
• Groups of three – triads
• Repetition
– Anaphora
– Epistrophe
• Alliteration
• Metaphors
• Images
• Contrasts
• Self-effacement
• Humour
• ‘Us and them’
• Anecdotes
• Rhetorical questions
• Dissonance
• Flattery
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Groups of three – triads
Father, Son and Holy Ghost – The Bible
Bread, Peace and Land - Lenin
Of the people, by the people, for the people
– Abraham Lincoln
Veni, vidi, vici – Julius Caesar
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Repetition
‘I have a dream’– Martin Luther King
‘We shall fight’– Winston Churchill
‘Yes we can’ – Barack Obama
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Alliteration
I have a dream that my four little children will
one day live in a nation where they will not be
judged by the colour of their skin but by the
content of their character.
– Martin Luther King
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Metaphors
The table of brotherhood
With this faith we will be able to transform the
jangling discords of our nation into a beautiful
symphony of brotherhood.
– Martin Luther King
An iron curtain – Winston Churchill
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Images
Give us the tools and we will finish the job
– Winston Churchill
The road ahead will be long. Our climb will be steep –Barack Obama
He did not riot – he got on his bike and looked
for work
– Norman Tebbit
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Contrasts
• Young/old
• Black/white
• Light/dark
• Small/big
• Then/now
• Today/tomorrow
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Self-effacement
I am no orator, as Brutus is;
But, as you know me all, a plain blunt man
- Mark Anthony
It is a more remarkable tribute to Diana than I
can ever hope to offer to her today.
- Earl Spencer
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Humour
I want you to know that also I will not make
age an issue of this campaign. I am not going
to exploit, for political purposes, my
opponent's youth and inexperience.
– Ronald Regan
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‘Us and them’
…we managed to contrive to stop the ever
present paparazzi from getting a single picture
of her.
- Earl Spencer
An evil empire
- Ronald Regan
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Anecdotes
You all did see that on the Lupercal
I thrice presented him a kingly crown,
Which he did thrice refuse… - Mark Antony
The last time I saw Diana was on July 1st, her
birthday, in London when typically she was
not taking time to celebrate her special day with
friends but was guest of honour at a fund-raising
charity evening. – Earl Spencer
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Rhetorical questions
Did this in Caesar seem ambitious?– Mark Antony
Here was a Caesar! when comes such another?– Mark Antony
Why am I the first Kinnock in a thousandgenerations to be able to get into university?
- Neil Kinnock
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Dissonance
‘...my best friend for the last 16 years
the rock of our family,
the love of my life,
the nation's next first lady
Michelle Obama.’
- Barack Obama
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Flattery
You are not wood, you are not stones, but men
– Mark Anthony
I will never forget who this victory truly
belongs to. It belongs to you. It belongs to
you.
- Barack Obama
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Speeches are a tool of leadership