ASOApp Store Optimization

DroomIndia’s First Marketplace for Automobiles

App Optimization

• Title - Keep the brand name first then main keywords with heaviest search

• Description– Write description about App including targeted keywords

• Upload beautiful designed screenshots

• App Icon (Logo)

• Put video in the first screenshot slot

• Choose appropriate category

App Store rank reasons

• Number of ratings• Number of positive reviews• Amount of downloads• Downloads growth frequency • Uninstalls-how many people uninstall the app• Usage: frequency with which your app is used

App Promotion (On page)

• Title with Keywords

• Keywords - Put targeted keywords

• A demo video

• An app link on website

• Bugs free App

App Promotion (Off page)

• Create reasons to use the App

• Submit to Multiple store

• Promote on YouTube

• Use social media– Join facebook App group page– Twitter discussion– Join LinkedIn App group

• Promoting through free content

• Blog on App updates

• Get listed in free online directories

• Getting people to write about your app

• Promote app through its key features

• Organic downloads through writing blogs & articles

• Link building

• Put App link in every email which goes to sellers, customers, New letters

• Email Signature

App Awards SitesParticipating in app awards is the most recommended channel and it can

give tons of press, exposure, reviews and plenty of downloads.

• http://www.mediapost.com/appyawards/

• http://www.bestappever.com/

• http://appcircus.com/

• https://developer.apple.com/design/awards/

• http://the-appsters.com/index.php

• http://www.ericsson.com/thecompany/events/ericsson-innovation-awards

• http://www.webbyawards.com/

• http://www.bestmobileappawards.com/

• http://ozapp.com.au/

App ToolsSome more app tools to submit app and get more reviews

Consider Alterative App Stores

• http://www.getjar.com/?o=new

• http://slideme.org/

• http://apps.opera.com/en_gb/

• http://www.appslib.com/

• http://www.amazon.co.uk/mobile-apps

• http://www.appbrain.com/

App Review Sites

• www.apptentive.com

• www.flurry.com

• www.mobileapptracking.com

• www.mobiledevhq.com

• www.appspy.com

• www.appchatter.com

Websites to Promote App

• www.developer.amazon.com/welcome.html

• www.appbrain.com/info/addapp• www.slideme.org/developers• www.developer.getjar.mobi/• developer.mobogenie.com/docs/

submit.htm• www.dailyappshow.com• www.producthunt.com/• http://www.appshout.com/

Thank You