1

Learn How to Sell Via Email

Learn How to Sell Via Email

with &

Image via Bigstock

More questions? Contact us:

How to participate:Ask questions in the question box of GoTo WebinarTweet questions to @Batchbook

&batchbook.com/support/ www.yesware.com/contact-us

Content Manager, Batchbook

@batchbook

@bradfordshimp

www.batchbook.com

Bradford Shimp

4#DisqusWeb

Sales Consultant, Yesware

www.yesware.com

Christopher Wolfel

@Yesware

@CJWolfel13

5

What are the stages of What are the stages of an email sales process?an email sales process?

6

Stages of the sales process

Need recognition

Assessment of alternatives

Post purchase

Information gathering

Purchase

7

What is the most What is the most important part of an important part of an

email?email?

8

The Subject Line is Key

Grab attention, make them want to open it

Keep it shortBe relevant to the reader

Bad

Good

9

What are other What are other important aspects of a important aspects of a

sales email?sales email?

10

First SentenceProvide value

Be relevant to the reader

BodyKeep it short

Break up sections

Call to actionPropose or declare next steps

11

How do you make sure How do you make sure some reads your entire some reads your entire

email?email?

12

Put them firstMake it personal

Provide real value

Keep it short

13

For example

14

When can you email?When can you email?

15

All the timeGenerate interest

Call follow-up

During the sales process

Post purchase

16

What “unique” What “unique” techniques can you use techniques can you use

in emails?in emails?

17

Clever subject linesSEOpportunity

Make it rain with Yesware

Make a joke

Be surprising

Use humor

18

Did you fall?

19

3 Things to remember

Selling is a process, stick with it

Test your subject lines

Provide value so you can keep emailing

Thank You!

Use the promo code

“webinar724”

for 15% off for 6

months

To install a free version of Yesware

go to

yesware.com/install