Online Brand ReputationOnline Brand ReputationMonitoring and ManagementMonitoring and Management

A Wakeup CallA Wakeup Call

Why the wakeup call now? Problems & Opportunities

What do you do about it? Research & Monitor Improve your visibility Engage Tools you can use

Checklist of Next Steps

Facebook, Twitter, YouTube, its all over the news. But they’re for kids, right?

Despite overwhelming shifts in media behavior, most executives still put more weight on mainstream media channel messaging than online communities.

Fewer than 40% have Googled their own name.

Half of survey respondents said they considered information seen on their social networks when making a decision

65% in the 18-24 age demographic

1. Marketers used to control the conversation: Radio, TV and print advertising was expensive and we listened because it paid for our entertainment.

2. Customer Controls the conversation: Blogging and online social media gave every internet user a platform to publicly broadcast their observations and opinions in an instant.

“It” does, if you do!

AlpacaDirect.com implemented an independent review service on their site, and “saw sales climb 23% on products that had reviews.”

Internet shoppers rank reviews as the most desired feature of a Web site, according to a recent survey by Forrester Research.

Customer is King Develop and Foster the culture of

Trust Conversation Engagement

1. Research and monitor communications about your brand

2. Build up your brand visibility

3. Engage with customers and clients

Research and protect your brand and trade names

Don’t let someone else become “Facebook/YourCompany”

KnowEm.com – free or paid

Do Proactive Searches: Google Twitter

Google Alerts, Search.Twitter.com

Now You Know Where You Are….

What Next?

Is your brand name prominent on your site?

Is it the HTML Title of a page about you?

Does the Description of your About page contain the brand name?

Are your key employees included on the site?

Google Plus Profile Facebook.com/pages/ http://www.brownbook.net/ http://www.manta.com/claim

Blog Press releases YouTube video

http://www.consumercourt.in/product-services/85044-my-bad-experience-www-snapdeal-com.html

Use a 3rd Party Feedback Service

Impact of Feeback on Buying:

Marketing Experiments Journal study found the conversion rate increased from 0.47% to 0.88%, an increase of 87% when customer reviews were present

In house or outside service Daily monitoring Daily responding Alerting and reporting

Survey clients and develop your responses Check your Google search engine result

rankings for industry keywords Setup daily Google Alerts Start or add to your blog: top 10 things you

have to explain over and over Pick a social media site and engage Assign someone to monitor the feedback

Research and Monitor Build Brand Visibility Engage with Clients