1. Learn to Leverage LinkedIn Joyce Feustel, Founder Boomers Social Media Tutor

2. Getting Started on LinkedIn Register atwww.linkedin.com A person has a profile A company, nonprofitor other entity has a company page 3. Reasons To Be On LinkedIn Enhance your professionalbrand Increase rank in Google searches Connect with other professionals Increase profitability 4. Navigating on LinkedIn Home Check your news feed Profile Review your profile, edit yourprofile, see whos seen your profile Network See your contacts (connections), add connections, find alumni of educational institutions Jobs Search for jobs, discover jobs in your network 5. Navigating on LinkedIn (part 2) Interests has Groups, Companies,Influencers and Education Groups see all your groups and find groups to join Companies see the companies you follow, find other companies to follow, create company page Influencers see people you follow and find others to follow Education tools to help students, others 6. Navigating on LinkedIn (part 3) Inbox found at the envelope icon Receive messages from your connections Send messages to your connections Receive invitations to connect with others Record of sent invitations to connect with others Notifications found at the flag icon Shows who has viewed your profile, liked orcommented on your update, endorsed you Notifies you when someone has accepted your invite to connect with them 7. Navigating on LinkedIn (part 4) Account and Settings Sign out of account Upgrade your account Manage job postings Manage company page Change language Review privacy and settings Access LinkedIn Help Center 8. Increase Your LinkedIn Visibility Update your profileperiodically Add new skills, experiences Expand on your summary Monitor your newsfeed daily Comment on posts by others Share their posts with your connections Post at least 2-3 times perweek Short status reports 9. Posting on LinkedIn Status reports use updatebox at home tab or profile tab Provide a tip Ask a question Share upcoming event or successstory Link to your blog post or your newsletter 10. Sample Post Plus a comment 11. Posting on LinkedIn Share a connections post Skim news feed for posts of value Click into any attached articles If this is value to your connections, share this by clicking on Share Then type a short introduction to the post and click on Share 12. Sharing a Connections Post 13. Connections Clients, strategic partners Co-workers current and past Colleagues in organizations People you meet at networking events 14. Sample Connection 15. Connections Making Them Type persons name in search box Click on Connect button Click on Groups select a group Reference group in personal note Click on send invitation No groups in common click on Other Enter persons email address, addpersonal note and send invite 16. Personalized Invite and There is a 300 Character Limit in Personal Note 17. Invite Process Click on Connect 18. Find Sent Invitations in Sent Section of your LinkedIn Messages 19. Connections Accepting Them Double click on envelope icon on themenu bar takes you to Inbox Invites are at the top, messages below Double click on the invite Depending on your settings, you may also see the invite in your email inbox Click on View Profile 20. Connections Accepting Them, contd Review the persons profile Look for shared connections Decide if you want to be connected withthis person If yes, click on Accept; If not click on Ignore Other option is Reply (found in drop down option by Accept) Click on Send a Message to write note back 21. Accepting Invite - Sample 22. Accepting Invite Sample, contd 23. Professional Photo Up to date Easily recognizable Only you in photo headshot is best 24. Headline Catchy and memorable Attributes, keywords for industry,services provided Geographic area, industry 25. Contact Information Phone, email, and physicaladdress if appropriate Website, blog, other links, e.g. Twitter handle Customized LinkedIn URL 26. Summary and Specialties Who you are and what youhave to offer, use keywords Stress how you can helpothers Tie to your website language List of your specialties 27. Endorsements for Skills and Expertise List your skills and areas ofexpertise Your connections can endorse you 10 most endorsed skills listed first Can have up to 50 skills Regularly review your skills to be sure they are the ones to stress Thank endorsers from endorsement section 28. Endorsements for Skills and Expertise 29. Recommendations Should be specific and succinct Request them from others Write them for others 30. Experience Current and pastpaid positions and volunteer positions Short descriptionor bulleted list of duties and accomplishments Recommendations 31. Professional Gallery For each job position, you can add avisual, such as a PowerPoint presentation done in SlideShare, or a YouTube link Just click on the + inside of the box then select add link or upload file 32. Education, Certifications, Courses School(s) you attended Degree(s) for those from which yougraduated 33. Education, Certifications, Courses Certifications or licenses relevantto your field Certifying or licensing authority 34. Honors and Awards Recognition of any kind Both personal and professional Entity that bestowed the award 35. Publications Title URL Publication/Publisher Other authors Date Description 36. Projects Time limited activities done for ajob or for a volunteer organization Name of project, date, or a date range Your capacity with the project Description of project, include URL Team members must be LinkedIn connections to include 37. Sample Project 38. Groups Could tie to your profession, your avocation and/or interests Participate in group discussions Ask questions of group members Link with others in the group Can be in up to 50 groups Tailor your settings to the group 39. Sample Groups 40. Following - Companies 41. Following - Influencers People I admire Industry thought-leaders 42. Following News/Industries 43. Volunteer Experience Name and type of organization Your role(s) in the organization Your specific duties Timeframe of your service 44. Sample Volunteer Experience 45. Interests Your hobbies and passions Causes you believe in Organizations you support If the organization you supporthave a company page, there will be a clickable link to that page 46. Strategic Use of LinkedIn Find connections through theconnections of others Effective use of LinkedIn groups Advanced search feature Filtering the All Updates feature on your Home page 47. Some Connections of Jo Guerra a Social Media Colleague of Mine 48. I Decide to Ask Dave Westfall to Connect Could be Power Partner 49. My LinkedIn Invite to Dave 50. Effective Use of LinkedIn Groups Review your current groups to find newconnections and power partners Enter appropriate key words into search box and select Group as a filter Review the group(s) that come up and see if any look like a fit for finding clients and/or power partners 51. Key Words: Small Business Denver 52. Scroll Through Discussions, Comment or Share as Appropriate 53. Send Invite to Connect to Group Member You Want to Meet 54. Advanced Search Option 55. Key Words: Baby Boomers & Parameter of 50 miles from My Zip Code 56. First Four Profiles of the 82 Profiles That Came Up in the Search 57. Requesting an Introduction to Someone You Want to Connect With 58. Selecting the Person to Make Intro I Pick Liz Wendling 59. Filtering the All Updates Feature Found on Your Home Page You can filter by Profiles, Sharing,Groups, Connections, Companies, and News Note that your own recent activity is also found here called Your Updates My Recommendation Do Profiles and Sharing 2-3 times a week, others can be used time permitting 60. Profiles Includes New Photos, Work Anniversaries, New Jobs, and More 61. Work Anniversaries - Sample 62. Updating of Profiles - Sample 63. Filter By The Shares Section Comment on the item that yourconnection shared Click on share and the item will go out to all your LinkedIn connections When you share, reference the person who did the share originally 64. Commenting on Someones Share - Sample 65. Sharing a Connections Posting That You Found Via the Shares Filter 66. Groups Filter Scan for Pertinent Discussions and then Comment 67. Making a Relevant Comment in a Discussion About LinkedIn 68. Here is How a Comment Appears Note Your Headline is Included 69. Use Connections Filter to Find New Connections 70. Use Companies Filter to Find Companies To Follow 71. Use News Filter to Get Timely Info About Key Industries, Find Connections 72. Contact Joyce Feustel: www.boomerssocialmediatutor.com 720-984-1162 joyce@boomerssocialmediatutor.com http://www.linkedin.com/in/joycefeustel/