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Everything 2.0

Kelly Gardiner

Web Services Manager

Web 2.0 is not just a blog (not that there’s anything wrong with that…)

It breaks the linear connection between one user and a distant machine

Software is not on your machine – it’s on the web

Dynamic delivery of content and services

Fluid data that mixes and flows where it’s needed

Networks of services and light-weight applications that grab content and data and deliver it to users – fast

Adapts to users’ workflows, rather than forcing them to work around system constraints

It really is a web

Why does it matter?• Yes, some of Web 2.0 is bubble, some is fashion. Half of it you won’t even remember this time next decade (unless you bought shares)• Only a tiny percentage of people interact

But – and there is a but…

• Wikipedia is the top “educational reference” site with over 26% market share• On Wikipedia, most readers were 18-24; most users who edited entries were 45-54 • Visits to Wikipedia outnumber those to Encarta 3400 to 1• Using dynamic services changes users’ expectations

(US visits for the week ended April 7, reported by Hitwise)

What it really means for us

SLV 2.0 principles• Consistently describe information and objects• View and present our many information repositories as a single source• Provide users with many windows into relevant information, and opportunities to contribute and interact• Deliver online services and content dynamically.

We create our own web

How to do it

• Find new ways to classify, deliver and discover• Give users a chance to comment, classify, tag, review,

publish, annotate, interact• Provide a federated and multi-faceted search function• Keep content current• Match our users’ tasks, interests and workflows with our

specialist collections and expertise• Send our data & content out into the world• Bring other data or services into our sites• Repackage and re-use our rich data and content.

Tags

Tags/suggest

Tags

User content

Contextlinks

Pull data

Push data

Providevalue

User content

Push data

Tags

Suggest

Everything 2.0

• It’s not the way of the future, it’s the way of last year• Patrons are used to it• You never know, it might be fun• Dynamic data and web services are fundamental

changes to the way information is organised and accessed

• We can use these invisible tools to generate better services and provide more relevance than Google

• We can use it for the forces of goodness and niceness

And look forward to 3.0 (that’s not a joke).