learning center webinar series alumni tracking & reporting made easy using

Learning Center Webinar Series

Alumni Tracking & Reporting Made

Easy Using

Presenting: Molly Wasko, PhDEmail: [email protected]

www.linkedin.com/in/mwasko

inDegree is a wholly owned subsidiary of

Enhanced opportunities through better connections

About the presenter


How do we stay connected with our students once they graduate?


Learning objectives

The purpose of this session is to provide you with an overview of how to leverage LinkedIn® as an integral part of your alumni tracking strategy. Topics include:

• How to effectively use LinkedIn® to find lost alumni• How to effectively use LinkedIn® to engage with alumni

and build stronger alumni communities• How to leverage LinkedIn® University Pages• Understand the strengths and weaknesses of LinkedIn®

as a research platform


Agenda

• What is LinkedIn®• Why LinkedIn® is relevant to you• What kind of alumni are on LinkedIn®• Best tools for using LinkedIn®• College Alumni Application and University Pages• Advanced Search• Premium Accounts• Groups• Personal Connections

• Limitations of LinkedIn® and how inDegree can help


What is

Source: http://marketing.linkedin.com/audience


Why you need employer data on alumni

Reporting Pressures: Need tracking• Higher education accreditation• Greater accuracy and transparency

Regulatory Pressures: Need Data• Higher Education Scorecard • What’s a degree worth?

Financial Pressures: Need Alumni• More reliant on alumni giving• Public criticisms over tuition hikes


Why does this matter to you?

Current methods of tracking employment are expensive, time consuming and ineffective – exit surveys before graduation and then reliance on self-report alumni profiles

AACSB standards have changed to emphasize assessment of actual impacts of programs.

There are 54 million people with college degrees in the US, but universities have no idea how to contact about 65% of them. And given that the average giving amount is $100 per alum, that’s $3.5 billion dollars in lost potential!


Raise your hand if you have an updated alumni page with your alma mater……

Why should matter to you?


Raise your hand if you have an updated LinkedIn profile……

Why should matter to you?


Alumni on

1940 1950 1960 1970 1980 1990 2000 20100%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

On LINot Found

<1% 7% 15% 26% 28% 37% 33% 50%

Source: internal data analytics


Alumni on

ASN BSNMAED

PhD/PostDoc BA MA JD BBA

MHADM BSMBA MS

MACC0%

10%

20%

30%

40%

50%

60%

70%

6%13% 15%

22%25%

30% 32%39%

48% 48%55%

60% 60%

Source: internal data analytics


So, how can you get started…

1. LinkedIn® College Alumni 2. LinkedIn® University Pages3. Advanced Search4. Premium Accounts5. Groups6. Personal Connections


1. LinkedIn® College Alumni


1. www.linkedin.com/college/alumni

You can change the school name using the drop down



Drill down on a specific date range



These are actually hyperlinks, so you can target alumni searches



Allows you to see the LinkedIn profiles of your alumni…

… one by one



Let’s go live now and see it in action

www.linkedin.com/college/alumni

http://www.linkedin.com/college/alumni


2. University Pages


2. University Pages - www.linkedin.com/edu

LinkedIn now allows kids 14 and older to sign up



Goal is to expand marketing and job search/recruiting to new markets


2. University Pages - www.linkedin.com/eduGives universities the ability to target communications through LinkedIn and brand better to attract prospective new students!


2. University Pages

Upload your logo and Campus Photo


2. University Pages

See where alumni have gone


2. University Pages

Automatically makes alumni followers


2. University Pages

Highlights notable alumni


2. University Pages

Post the stats on your university


2. University Pages

Provides followers with a platform of exchange


2. University Pages

Allows you to feature your official groups


2. University Pages

Connects the different Schools within the University


2. University Pages

You can use the search feature to find a university page


2. University Pages

It is also a hyperlink in the Education profile




www.linkedin.com/edu/

http://www.linkedin.com/in/mwasko/


2. University Pages

Great resources to get you started

Main Page http://www.linkedin.com/edu

How to and Discussionhttp://collegewebeditor.com/blog/index.php/archives/2013/08/19/how-to-request-your-

linkedin-university-page-highered-hesm/

LinkedIn Videohttps://www.youtube.com/watch?feature=player_embedded&v=ur6wzm2ebdw

Request Access from LinkedIn®http://help.linkedin.com/app/ask/path/upaq

FAQhttp://help.linkedin.com/app/answers/detail/a_id/38582


3. Advanced Search


3. Advanced search


3. Advanced search

You can enter the name of the alumni you’re seeking


3. Advanced search

Make sure you add your university name too….


3. Advanced search

You may have to try a few different versions of school name: St. John’s; Saint John’s; SJU


3. Advanced search

Location also fun. Make sure it’s “anywhere” if you are searching globally. You can add a zip code if you want to target.


3. Advanced search

You can also drill down by industry


3. Advanced search


www.linkedin.com/in/mwasko/

http://www.linkedin.com/in/mwasko/


3. Advanced search

Great tool to see more profile information than may be

available through the public profile link….


4. Premium Accounts


4. Premium accounts


4. Premium accounts

Comparing account typeswww.help.linkedin.com

http://help.linkedin.com/ci/fattach/get/2305331/0/filename/Compare_Account_Types.pdf


4. Premium accounts

Who’s viewed your profile


4. Premium accounts


4. Premium accounts

Premium search fields


4. Premium accounts

Freebies


4. Premium accounts

Premium search a great place to start, but still need to do more research…


5. LinkedIn® Groups


5. LinkedIn® groups

Can be a great way to maintain alumni

communities



What groups are out there about your

school?



How many are out there…



You have no control over which ones

come first…



Find out who owns the group by

viewing the Group Profile



Reach out and see if they will work with

you if this is a critical group



Your Group page is not the same as

your Company page or your University

page



A Company Page/Profile is

where you can post news/events, but

targets employees



…and also allows “Followers”, so you

can encourage alumni to follow the

“company”



Let’s check out Groups and

Company Pages live…


6. Personal Connections


6. Personal connections


6. Personal connectionsAdd a personalized

message, include your alumni group name

and encourage them to join


6. Personal connections


6. Personal connections - Pros

You can export your connection

information:NameEmail

Current PositionCurrent Employer


6. Personal connections - Pros

You can also see their connections!


Downsides to LinkedIn®


Downsides with college alumni

You can’t see full names of non-connections



You can’t download data - have to go through profiles

1 by 1



You have no idea how this person

links back to your alumni records



You can have more than 1 affiliation to

the university – these are

non-overlapping networks



Education is entered in

“free form” fields, so people can type

whatever they want


Must search and click on each

person one at a time

Downsides with advanced search



For generic searches, like zip code, the amount of info is limited



Limited terms that you can

search on with basic account

Downsides with premium accounts


Expensive and hard to measure

return on investment


Downsides with groups

It may be hard to get a group

strategy organized for the

university



You need activity in order to

motivate people to engage



If you make the group “private”

you have to manage

membership


Downsides with personal connections

LinkedIn® is a person-to-person

network



Alumni might not be appropriate for your professional

network



If you switch jobs, you take your

LinkedIn® contacts with you



Must comply with LinkedIn’s User

Agreement


How inDegree/HEP Can Help


How we can help

1. Provide us with a list of alumni

2. We match to LinkedIn profiles

3. We combine data sources to provide alumni tracking and analytics


How we can helpCurrent LocationCurrent IndustryLinkedIn URLCurrent PositionCurrent Employer


How we can help

We also pull this information from

the Education Fields so you see match

data

Current LocationCurrent IndustryLinkedIn URLCurrent PositionCurrent Employer


How we can help

We return this data to you in an Excel file so you can easily upload into current systems


Providing an integrated solution

Determine match eligibility and append current match policy

guidelines to your donor database

24/7 access to proprietary and

international data about key constituents

Append up-to-date employer names and

job titles to your donor records using LinkedIn®

& 100+ data sources


How to contact us for more info

1. Send us an email [email protected]. Get a free demo of 500 alumni

Non-FERPA protected directory data:• First Name• Last Name• Year Graduated• Degree• Major

Learning Center Webinar Series

Thank you!

Alumni Tracking & Reporting Made Easy Using

learning center webinar series alumni tracking & reporting made easy using

Documents

weaknesses of linkedin

better connectionswhy

better connectionswhat

better connectionsagenda

lost alumni

better connectionshow

better connectionsalumni

linkedin university