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    Learning andExperience Curve

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    Based on the premise that people andorganizations become better at their tasksas the tasks are repeated

    Time to produce a unit decreases as moreunits are produced

    Learning curves typically follow a negativeexponential distribution

    The rate of improvement decreases overtime

    Learning Curve

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    Cost/timeperrepeti

    tion

    Number of repetitions (volume)00

    Learning Curve

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    Concept of Learning Curve

    The concept of the Learning Curve basically states that

    there is less and less learning as more repetitive steps are

    taken. The Boston Consulting Group conducted some

    empirical studies and below are the conclusions from that

    study:

    The time required to perform a task decreases as the

    task is repeated.

    The amount of improvement decreases as more unitsare produced.

    The rate of improvement has sufficient consistency to

    allow its use as a prediction tool.

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    Rate of Learning

    The constant percentage bywhich the time of doubled

    quantities decrease is called the

    rate of learning. The slope of

    the learning curve is 100 minus

    the rate of learning.

    For example, if the hours

    between doubled quantities are

    reduced by 20% (rate of

    learning), it would be described

    as a curve with an 80% slope(Ref Figure1).

    Figure 1: Time per unit vs. Output

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    Experience Curve

    The experience curve differs from the learning curve. Thelearning curve describes the observed reduction in the number

    of required direct labor hours as workers learn their jobs. The

    experience curve by contrast applies not only to labor intensive

    situations, but also to process oriented ones.

    It states that the more often a task is performed, the lower will

    be the cost of doing it. The task can be the production of any

    good or service.

    Each time cumulative volume doubles, value added costs

    (including administration, marketing, distribution, and

    manufacturing) fall by a constant and predictable percentage.

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    Experience Curve

    In the late 1960s Bruce Handerson of the Boston Consulting Group (BCG)

    began to emphasize the implications of the experience curve for strategy.

    The curve is plotted with cumulative

    units produced on the horizontal

    axis and unit cost on the verticalaxis. A curve that depicts a 30%

    cost reduction for every doubling of

    output is called an 70% experience

    curve, indicating that unit costs

    drop to 70% of their original level.

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    Reasons for the effect

    The primary reason for why experience and learning curve effects:

    Labour efficiency - Workers become mentally more confident and

    spend less time hesitating, learning, experimenting, or making

    mistakes. Over time they learn short-cuts and improvements. This

    applies to all employees and managers, not just those directly

    involved in production.

    Standardization, specialization, and methods improvements - As

    processes, parts, and products become more standardized, efficiency

    tends to increase. When employees specialize in a limited set of

    tasks, they gain more experience with these tasks and operate at a

    faster rate.Technology-Driven Learning - Automated production technology

    and information technology can introduce efficiencies as they are

    implemented and people learn how to use them efficiently and

    effectively.

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    Reasons for the effect

    Better use of equipment - As total production increases,manufacturing equipment will be fully exploited, lowering fully

    accounted unit costs. In addition, purchase of more productive

    equipment can be justifiable.

    Product redesign - As the manufacturers and consumers have more

    experience with the product, they can usually find improvements. Thisfilters through to the manufacturing process.

    Shared experience effects - Experience curve effects are reinforced

    when two or more products share a common activity or resource. Any

    efficiency learned from one product can be applied to the other

    products.

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    Learning curve

    Standard time

    Learningperiod

    0.30

    0.25

    0.20

    0.15

    0.10

    0.05

    0 | | | | | |

    50 100 150 200 250 300

    Cumulative units produced

    Pr

    ocesstimeperun

    it(hr)

    Learning Curve

    Figure 1 Learning Curve, Showing the Learning Period and

    the Time When Standards Are Calculated

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    Developing Learning Curves

    In developing learning curves we make the

    following assumptions

    The direct labor required to produce the

    n + 1st unit will always be less than thedirect time of labor required for the nth unit

    Direct labor requirements will decrease at a

    declining rate as cumulative production

    increases

    The reduction in time will follow an

    exponential curve

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    Developing Learning Curves

    Using a logarithmic model to draw a learning curve, thedirect labor required for the nth unit, kn, is

    kn =k1nb

    where

    k1 = direct labor hours for the first unit

    n = cumulative numbers of units produced

    r= learning rate (as decimal)

    2log

    log r

    b!

    Doubling of the quantity reduces the time per unit by (1 r)

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    Developing Learning Curves

    TABLE 1 | CONVERSION FACTORS FOR THE CUMULATIVE AVERAGE| NUMBER OF DIRECT LABOR HOURS PER UNIT

    80% Learning Rate(n = cumulative production)

    n n n

    1 1.00000 11 0.61613 21 0.517152 0.90000 12 0.60224 22 0.51045

    3 0.83403 13 0.58960 23 0.50410

    4 0.78553 14 0.57802 24 0.49808

    5 0.74755 15 0.56737 25 0.49234

    6 0.71657 16 0.55751 26 0.48688

    7 0.69056 17 0.54834 27 0.48167

    8 0.66824 18 0.53979 28 0.47668

    9 0.64876 19 0.53178 29 0.47191

    10 0.63154 20 0.52425 30 0.46733

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    Developing Learning Curves

    TABLE 1 | CONVERSION FACTORS FOR THE CUMULATIVE AVERAGE| NUMBER OF DIRECT LABOR HOURS PER UNIT

    90% Learning Rate(n = cumulative production)

    n n n

    1 1.00000 11 0.78991 21 0.725592 0.95000 12 0.78120 22 0.72102

    3 0.91540 13 0.77320 23 0.71666

    4 0.88905 14 0.76580 24 0.71251

    5 0.86784 15 0.75891 25 0.70853

    6 0.85013 16 0.75249 26 0.70472

    7 0.83496 17 0.74646 27 0.70106

    8 0.82172 18 0.74080 28 0.69754

    9 0.80998 19 0.73545 29 0.69416

    10 0.79945 20 0.73039 30 0.69090

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    Using Learning Curves

    EXAMPLE - 1

    A manufacturer of diesel locomotives needs 50,000

    hours to produce the first unit. Based on past experience

    with similar products, you know that the rate of learning

    is 80 percent.

    a. Use the logarithmic model to estimate the direct laborrequired for the 40th diesel locomotive and the

    cumulative average number of labor hours per unit forthe first 40 units.

    b. Draw a learning curve for this situation.

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    Using Learning Curves

    SOLUTION

    a. The estimated number of direct labor hours required to produce

    the 40th unit is

    k40 = 50,000(40)(log 0.8)/(log 2)

    = 50,000(40)0.322

    = 50,000(0.30488)

    = 15,248 hours

    For a cumulative production of 40 units and an 80 percent

    learning rate, the factor is 0.42984. The cumulativeaverage direct labor hours per unit is 50,000(0.42984) =21,492 hours.

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    Using Learning Curves

    b. Plot the first point at (1, 50,000). The second units labor time is 80percent of the first, so multiply 50,000(0.80) = 40,000 hours. Plot the

    second point at (2, 40,000). The third is 80 percent of the second, so

    multiply 40,000(0.80) = 32,000 hours. Plot the point (3, 32,000). The

    result is shown in Figure 2.

    50

    40

    30

    20

    10

    0 | | | | | | |

    40 80 120 160 200 240 280

    Cumulative units produced

    Directla

    borhoursper

    locomotive(thousands)

    Figure 2 The 80 Percent Learning Curve

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    Example - 2

    The first unit of a new product is expected to take 1000 hours tocomplete. If the rate of learning is 80 percent, how much time should

    the 50th unit take?

    SOLUTION

    Givenk1 = 1,000 n = 50 r= 0.80

    kn = k1nb

    k50 = 1000(50)(log 0.8/log 2)

    = 1000(50)0.32192

    = 1000(0.283827)

    k50 = 283.8 hours

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    Example - 3

    The manager of a custom manufacturer has just received a

    production schedule for an order for 30 large turbines. Over the next

    5 months, the company is to produce 2, 3, 5, 8, and 12 turbines,

    respectively. The first unit took 30,000 direct labor hours, and

    experience on past projects indicates that a 90 percent learning

    curve is appropriate; therefore, the second unit will require only

    27,000 hours. Each employee works an average of 150 hours per

    month. Estimate the total number of full-time employees needed

    each month for the next 5 months.

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    Example - 3

    SOLUTION

    The following table shows the production schedule and cumulative

    number of units scheduled for production through each month:

    Month Units per Month Cumulative Units

    1 2 2

    2 3 5

    3 5 10

    4 8 18

    5 12 30

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    Example 3

    We first need to find the cumulative average time per unit (using Table 1or excel calculator) and the cumulative total hours through each month.We then can determine the number of labor hours needed each month.

    The calculations for months 1 5 follow.

    MonthCumulative Average Time

    per UnitCumulative Total Hours

    for All Units

    1 30,000(0.95000) = 28,500.0 (2)28,500.0 = 57,000

    2 30,000(0.86784) = 26,035.2 (5)26,035.2 = 130,176

    3 30,000(0.79945) = 23,983.5 (10)23,983.5 = 239,835

    4 30,000(0.74080) = 22,224.0 (18)22,224.0 = 400,032

    5 30,000(0.69090) = 20,727.0 (30)20,727.0 = 621,810

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    Example 3

    Calculate the number of hours needed for a particular month by

    subtracting its cumulative total hours from that of the previous month.

    Month 1:

    Month 2:Month 3:

    Month 4:

    Month 5:

    57,000 0 = 57,000 hours

    130,176 57,000 = 73,176 hours

    239,835 130,176 = 109,659 hours

    400,032 239,835 = 160,197 hours

    621,810 400,032 = 221,778 hours

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    Example 3

    The required number of employees equals the number of hoursneeded each month divided by 150, the average number of hours

    each employee can work.

    Month 1:

    Month 2:Month 3:

    Month 4:

    Month 5:

    57,000/150 = 380 employees

    73,176/150 = 488 employees

    109,659/150 = 731 employees

    160,197/150 = 1,068 employees

    221,778/150 = 1,479 employees

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    Example 4

    A company has a contract to make a product for the first

    time. The total budget for the 38-unit job is 15,000 hours.

    The first unit took 1000 hours, and the rate of learning is

    expected to be 80 percent.

    a. Do you think the 38-unit job can be completed within

    the 15,000-hour budget?

    b. How many additional hours would you need for a

    second job of 26 additional units?

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    Example 4

    b.

    Average64 = 1000(0.37382) = 373.82 hrs/pcTotal64 = 373.82(64) = 23,924 hours

    Total64 Total38 = 23,924 16,581 = 7,343 additional hours required

    SOLUTION

    a.

    Average38 = 1000(0.43634) = 436.34 hrs/pc

    Total38 = 436.34(38) = 16,581 hours

    They will have trouble meeting the 15,000 hour budget

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    Managerial Considerations

    The simpler the service or product, the less the

    learning rate

    The entire learning curve is based on the time

    required for the first unit

    Learning curves are used to greatest advantage in the

    early stages of new product or service production

    Implementing a team approach can change

    organizational learning rates

    Learning curves are only approximations

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    Limitations of Learning Curves

    Learning curves differ from company tocompany as well as industry to industry soestimates should be developed for each

    organization

    Learning curves are often based on time

    estimates which must be accurate andshould be reevaluated when appropriate

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    Limitations of Learning Curves

    Any changes in personnel, design, orprocedure can be expected to alter thelearning curve

    Learning curves do not always apply to indirectlabor or material

    The culture of the workplace, resourceavailability, and changes in the process mayalter the learning curve