Settling Activity: True or False x On your mini whiteboards draw and complete the following table. Use your notes from your exercise Books to help

Settling Activity: True or False x On your mini whiteboards draw and complete the following table. Use your notes from your exercise Books to helpRecount Writing is written in the third personTrue or FalseAn advert is an example of recount writingTrue or FalseRecount writing must be written in the past tenseTrue or FalseNext, Then, Before are examples of temporal (time) connectives used in recount writingTrue or FalseAn autobiography is when somebody writes about someones life.True or FalseSettling Activity: True or False x On your mini whiteboards draw and complete the following table. Use your notes from your exercise Books to helpRecount Writing is written in the third personTrue or FalseAn advert is an example of recount writingTrue or FalseRecount writing must be written in the past tenseTrue or FalseNext, Then, Before are examples of temporal (time) connectives used in recount writingTrue or FalseAn autobiography is when somebody writes about someones life.True or FalseLearning Objectives:To be able to identify the techniques that advertisers use to persuade people to buy their product.

To evaluate the effects of these techniques on the target audience.

Thinking Skills Needed:IdentifyEvaluate

By the end of this lesson I:Must be able to find some relevant points in a text and support my findings by using some relevant textual reference or quotation from the advert as evidence. Should be able to clearly identify the most relevant points, including those selected from different places in the advert.

Could be able to draw on my knowledge of other sources to develop or clinch an argument by referring and comparing two or more adverts confidently.

AdvertisingWhat do we already know?

We are surrounded by all sorts of advertising all of the time. With the person next to you 1) Discuss how many types of adverts that you can both think of. 2) Use the post it notes to Label your ideas on the spider diagram in front of you.

What comes to your mind when you see the following product? 1.2.3.

What comes to your mind when you see the following products or brands? (My Ideas)1. Cheryl Cole2. Because Im Worth it!3. Beautiful, thick glossy hair.

Whole class discussion

Why do you think that we know so much about this product just by looking at the bottle?Advertisers are clever. Some of the techniques they use are highlighted in your learning pack.

We will now watch a Loreal Hair CommercialfeaturingCheryl ColeRemember to Look Carefully for some of the techniques that advertisers might use to persuade us to buy a product.

Click on the box below to start the advertIndividual Task: On this second viewing:

1)lets see if you can identify the techniques that are highlighted in your learning packs.

2) explain the effectiveness of these techniques on the Target audience in your learning packs.

Individual Task: Feedback

Share your ideas with either the person sat next to you or facing you.

Who do you think this advert is aimed at? What is the target audience?

CyclistsBabiesYoung WomenIndividual Task: What do we know about advertising aimed towards a young male audience?On your mini white boards write down all that you already know about advertising which is geared towards a male audience of 16 35 year old young men.What comes to your mind when you see the following product? 1.2.3.

Whole class discussion

Why do you think that we know so much about this product just by looking at the bottle?We will now watch a Lynx ExciteTV Advert (2011)Remember to Look Carefully for some of the techniques that advertisers might use to persuade us to buy a product.

Click on the box below to start the advertThink Pair-Share:When you watch the Lynx Excite Advert for the second time, complete the table in your learning packs.Share your ideas with the person sitting next to you.In your pairs, swap your ideas with another pair.Feedback to the whole of the class the range of ideas that you have Comparing and contrasting: Revise! What connectives and connecting phrases can we use to say that something isSimilarlyAdditionallyAlso

WhereasAlthoughHoweverOn the other handSimilarDifferentLorealLynxPlay Loreal Advert AgainPlay Lynx Excite Advert again

On your Own!!!Write a number of paragraphs comparing and contrasting the devices used by advertisers for the two adverts and discuss their effectiveness. Think about:MusicDialogue (Speech)Use of CelebrityRule of ThreeFacts and OpinionsSloganColourSetting

FinallyWrite a concluding paragraph which summarises:

Which you think is the most effective advert in terms of appealing to it target audience and why.

Interactive Plenary: Introduction to Advertising: Click on the numbers to reveal the questionsClick on one of the above numbers 1

2

3

4

OneWhat three things have I learned about advertising during this lesson?Back to Main MenuTwoHow many types of target audiences can you think of?

ThreeDo you think thatthe cost of expensive advertising is passed on to the consumer?

FourWhy do you think that companies want to use celebrities in their advertising?