learning search engine optimization seo a video introduction toc

8/11/2019 Learning Search Engine Optimization SEO a Video Introduction Toc

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Learning Search Engine Optimization (SEO): A Video IntroductionSkills for Effective Online Marketing

Table of Contents

Introduction to SEO

Chapter Intro 00:13Overview of the Course 06:02The Search Industry, Market Size, and Job Prospects 06:05Business Impact 09:09

Search Engine OverviewChapter Intro 00:20Search Engine Overview 04:40Understanding Blended Results 05:45Understanding Search Results for SEO 05:17Spiders, Bots, and Crawlers 04:02The Search Engine Algorithm 05:56Coding and Tech Primer 07:46Search Engine Obstacles 09:04Testing for Friendliness 03:38

Keyword ResearchChapter Intro 00:28Words Are the Key 06:06Call It What It Is 05:24The Keyword Longtail 07:26Keyword Research Tools 07:35Keyword Trends 08:12Using a Spreadsheet to Manage Keywords 10:15

Applying Keyword Research to Your Web PagesChapter Intro 00:14

SEO At Its Most Basic Level 05:60Key Page Elements and Their Impact on Rankings 08:31Optimizing Images and Files 06:50Checklist for On-Page Optimization 03:38SEO and Contextual Site Architecture 09:50

Using SEO ToolsChapter Intro 00:18Linkdex 06:02Raven Tools 05:38Google Webmaster Tools 05:25

Bing Webmaster Tools 04:49Firefox Extensions for SEO 04:12Web Developer Toolbar 03:04

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Online Marketing and SEO

Chapter Intro 00:17SEO and Marketing 04:03Scanability 04:14Creating Credibility 06:47Conversion: The Goal of the Site 06:25Little Things That Make a Big Difference 09:10Content That Creates Conversions

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Linking Builds Rankings

Chapter Intro 00:21The Importance of Links 05:04The Types of Links 09:17Building Links 05:59Building Relationships 08:49Link Prospecting 06:41

Link Building Through Marketing and Social MediaChapter Intro

00:26

Finding Your Niche 05:51Developing a Content Plan 05:35Social Media Accounts and Linking 03:41Marketing Your Content 07:59

Local, Mobile, and SearchChapter Intro 00:18Local Business Listings: Google+ 04:48Local Business Listings: Yahoo and Bing 02:48FourSquare, Yelp, and Localeze 06:15

SEO MeasurementChapter Intro 00:25Rankings Are Not the Goal 07:52Measuring Value 06:10Reporting Results 04:40Ranking Reports 06:05Reporting Strategies 08:40

SEO for Different Business ModelsChapter Intro 00:22

Competitive Analysis 05:28SEO Myths 07:51SEO for E-Commerce 06:39Creating a Shopping Feed 05:24SEO for Lead Generation 06:48SEO for Publishers 06:56

Technical Issues in SEOChapter Intro 00:31Managing Missing Pages 06:00Robots.txt 05:46

Site Maps 06:20Internal Site Search 05:06Managing Site Links 03:04




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learning search engine optimization seo a video introduction toc

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