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© City & Guilds Page ‹#›
EQUIP YOURSELF WITH THE RIGHT
QUALIFICATION
BILL MALCOLM
DIRECTOR: EUROPE | MIDDLE EAST | CARIBBEAN
Nov 2012
Learning & Teaching Expo
HONG KONG 2012
© City & Guilds Page ‹#›
AGENDA
1. Who we are: an introduction to City &
Guilds
2. Equip yourself with the right qualification
1. Who we are: an introduction to City &
Guilds
2. Equip yourself with the right qualification
© City & Guilds Page ‹#›
INTRODUCING
THE CITY & GUILDS GROUP
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Believe you can
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With over 130 years’ experience, we are a world-leader in
vocational education
We are a UK based organisation with ‘not for profit status’
governed by Royal Charter with HRH Princess Anne as our
patron
Over 1000 staff based across the UK, our Head Office in
London and our 21 international offices
Our progressive qualifications are recognised internationally
as the benchmark for workplace excellence
Our skills development programmes are used globally by
governments and industries
Our experience in developing qualifications ensures that they
reflect global industry needs, across 30 industry sectors and a
portfolio of over 600 qualifications
WHO WE ARE
THE CITY & GUILDS GROUP
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CITY & GUILDS INTERNATIONAL
We have more than
8500 centres in 81
different countries - and
an international network
of 21 offices to support
them
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WHO WE ARE
THE CITY & GUILDS GROUP
Assessment
College of South
Africa
LAND BASED
Bartending
Teaching, Training and
Assessing Learning
Learning
Assistant
Hair & Beauty
Barista
Professional
Recognition
Awards
IESOL
ILM
Management
Awards
EXAMS PORTFOLIO IN HONG KONG
Customer Service
Conflict Handling
Media
POPULAR AWARDS IN HONG KONG
BARISTA QUALFICATIONS
POPULAR AWARDS IN HONG KONG
INTERNATIONAL ENGLISH QUALIFCATIONS
ENDORSED TEXTBOOK FOR BEAUTY
& HAIRDRESSING AWARDS:
CHINESE LEARNING SUPPORT MATERIAL
Continuing Education Fund
WE WORK WITH GOVERNMENTS
WE WORK WITH UNIVERSITIES AND
PROFESSIONAL ASSOCIATIONS
FOR HIGH LEVEL QUALIFICATIONS
AND SECONDARY SCHOOLS….
WE WORK WITH EMPLOYERS
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BRANDS IN THE WORLD
WE WORK WITH ORGANISATIONS
FROM ACROSS THE WORLD
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www.cityandguilds.com.hk
FOR MORE INFORMATION ABOUT
CITY & GUILDS HONG KONG
Visit us on Weibo
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EQUIP YOURSELF WITH THE
RIGHT QUALIFICATION
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QUALIFICATION TYPES
Academic
Vocational education
Vocational training
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THE RESEARCH BASE
THE EDUCATION ADVANTAGE
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THE RESEARCH BASE
THE EDUCATION ADVANTAGE
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THE RESEARCH BASE
THE EDUCATION ADVANTAGE
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THE RESEARCH BASE
THE EDUCATION ADVANTAGE
� Developed world: student numbers static/falling
� Developing world: student numbers increasing
� Countries with strong economic growth also showing significant increase in
student numbers especially vocational students
� Strong link between growing student numbers and social/economic returns
to education
� Returns to education likely to be due to quality and relevance of courses
and the groups they are targeted at
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LIFE LONG LEARNING
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WHAT ARE THE MAIN CONSIDERATIONS?
HOW DO THESE VARY OVER AN INDIVIDUAL’S LIFE?
� What do you want to achieve?
� Do you have specific skills and knowledge gaps to fill?
� Where and how would you like to study?
� How could doing a qualification link with your personal development?
� Which level matches your key responsibilities?
Plus:
� How does teaching and learning vary?
� Employability and entrepreneurship skills
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PROGRESSION FOR ALL
© City & Guilds Page 27
New
employee
development
Levels 4-6:
Suite of
qualifications
tailored to the
sector
Work
experience
programsAccredited
induction
period
Levels 3-4:
Management
and team
leading
Levels 4-6:
Highly trained
leaders and
transferable
skills
AccreditationQualificationsE- learning Assessment Advice and
guidance
Training
materials Training
delivery
Embedded
delivery
Consultancy
Qualifications can help drive career progression
Quality assurance and qualification levels can provide a
global framework for consistency
Supported by structured skills development
Level 3:
Intermediate
and higher
levels
Levels 7-8:
Executive
leadership
Research
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PORTFOLIO OF INTERNATIONAL QUALIFICATIONS
Transport Healthcare
Teaching and training
learning
Construction
Hospitality and catering
Automotive
English language Engineering
CITY & GUILDS INTERNATIONAL
Oil & Gas
Leadership and
management
Business and ITTourism
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TEACHING AND LEARNINGTEACHING AND LEARNING ASSESSMENTASSESSMENT
E LEARNINGE LEARNINGTHE QUALIFICATION:
Recognition and progression
THE QUALIFICATION:
Recognition and progression
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Our starting point is that, students who
are actively involved in and have
greater responsibility for their own
learning are more likely to be really
successful.
.
STUDENT CENTRED LEARNING
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The evidence is clear that vocational
education needs to be taught in the context
of practical problem-solving…….
The best vocational education learning is
broadly:
hands-on, practical, experiential, real-world
as well as, and often at the same time as,
something which involves
feedback, questioning, application and
reflection and, when required, theoretical
models and explanations.
HOW TO TEACH VOCATIONAL
EDUCATION: A THEORY OF
VOCATIONAL PEDAGOGY
City & Guilds Centre for Skills
Development 2012
STUDENT CENTRED LEARNING
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PUT THE LEARNER AT THE CENTRE
learner
teacher
technology
peers
resource
banks
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learner
teachertechnology
peers
resource
banks
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knows the
background and
learning experiences
of their learners
understands that
people learn in
different ways –
learning styles
can define and
communicate
learning outcomes
feels supported in
what they are doing
feels confident in
what they are doing
then:
However, if the teacher:
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teacher
technology
peers
resource
bankslearner
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Whole organisation learning:
• Students
• Staff – all staff!
How:
• face to face
• e learning
• m learning
• blended
Teacher as:
• guide
• supporter
• facilitator
• resource
• motivator
Managers as:
• leaders
• supporters
• change agents
• open
• collaborative
Students are:
• responsible
• motivated
• collaborative
• resourceful
• e/m enabled
Our aim:
IMPROVING THE STUDENT LEARNING EXPERIENCE
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TEACHING AND LEARNINGTEACHING AND LEARNING ASSESSMENTASSESSMENT
E LEARNINGE LEARNINGTHE QUALIFICATION:
Recognition and progression
THE QUALIFICATION:
Recognition and progression
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ASSESSMENT FOR LEARNING
Three key questionsWhat is assessed?
How is it assessed?
When is it assessed?
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Principles of
assessment
Validity
Reliability
Authenticity
Utility
ASSESSMENT FOR LEARNING
KEY PRINCIPLES OF EFFECTIVE ASSESSMENT
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UK moderated internationally recognised qualifications
� Standard qualifications
� Customised qualifications
Global Quality Assurance
� Centre and programme approval systems
� Internal Assessors
� External City & Guilds verification
� Appeals process
� Quality Audits
Resulting in qualified learners
Who:
� know how
� can do, and
� will be successful
GLOBAL
QUALITY
ASSURANCE
SYSTEMS AND
PROCESSES
CONSISTENT &
COMPARIBLE:
STANDARDS
ASSESSMENT
AND
VERIFICATION
FOCUS IS ON
BUILDING IN
COUNTRY
EXPERTISE
AFFORDABLE
ASSESSMENT
MODEL
CONTRIBUTES
TO ENHANCING
THE NATIONAL
SYSTEM
BUILDS IN
SOFT AND
HARD SKILLS
HOW WE QUALITY ASSURE OUR QUALIFICATIONS
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TEACHING AND LEARNINGTEACHING AND LEARNING ASSESSMENTASSESSMENT
E LEARNINGE LEARNINGTHE QUALIFICATION:
Recognition and progression
THE QUALIFICATION:
Recognition and progression
© City & Guilds Page ‹#›
E LEARNING
Technology should not always be about
technology – don’t focus on the technology but
on the process and what it does for people –
and not just the learner
CONTROL
MANAGEMENT
SUPPORT
CONTINUITY AND EXTENSION OF
PROCESS
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� e development not e learning
� process focus not just content focus
� managing the process .... support, control, assessment...
� extending and joining up the real power of technology
there is absolutely no form of assessment and evaluation
that technology cannot either undertake or record or
manage
AN APPROACH
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IN CONTROL
Putting the learner the managerthe L&D practitionerthe organisation
the training provideryouin control
Using technology is about MMMM..
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TEACHING AND LEARNINGTEACHING AND LEARNING ASSESSMENTASSESSMENT
E LEARNINGE LEARNINGTHE QUALIFICATION:
Recognition and progression
THE QUALIFICATION:
Recognition and progression
© City & Guilds Page ‹#›
WORLD CLASS QUALIFICATION
1.A development process with Industry & Academic inputs
2.Qualification built around particular job positions
3.Defined & measurable learning outcomes of Skills and Underpinning Knowledge
4.Multiple levels of qualifications and multiple qualification paths to fit industry career progression
IMPECCABLE DELIVERY
1.Industry experienced Trainers, certified through product specific train-the-trainer program.
2.Teaching plan with classroom and practical sessions focused on Knowledge & Skill outcomes
3.Simulated work environment to enhance on-job skills with Balanced Visual, Auditory &
Kinesthetic learning process
BEST IN CLASS ASSESSMENTS
1.Structured skill evaluation checklist aligned to industry needs
2.The knowledge & skill outcomes are assessed at every milestone through formative assessments
3.Consistent & transparent assessment process across centers
RECOGNITION
MEETING INTERNATIONAL STANDARDS
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Report found that:
� parents most useful source of information
and then teachers/tutors
� need to be better prepared for
employment through placements and
other contact with employers
� vocational qualifications still often ‘second
choice’
� more guidance needed on the benefits of
vocational education
CAREERS GUIDANCE
RESEARCH REPORT
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CAREERS GUIDANCE
RESEARCH REPORT
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PROGRESSION IN TO EMPLOYMENT
EMPLOYABILITY SKILLS
� Graduates not work ready, so
� Works placements
� Work visits
� Employability skills workshops
Plus:
� Enterprise and entrepreneurship
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BILL MALCOLM
DIRECTOR: EUROPE | MIDDLE EAST |
CARIBBEAN
www.cityandguilds.com.hk
FOR MORE INFORMATION ABOUT
CITY & GUILDS HONG KONG DEVELOPMENT
Visit us on Weibo