learning to look (the art of observation)
DESCRIPTION
The power of observation. How an idea spark just from an observation. Guiding through step by step.TRANSCRIPT
LEARNING
Msc IPD 2013 - 1324567 -
TO LOOK
TPO 5
Contents of ebook
1) Project Outline
Personal Project
6) Initial Idea Generation
5) Visual Brief
a) Rapid Visualisation
Skills Exercises
3) Affinity Mapping
8) Communication Drawing
c) Foam Modelling
2) Product Stories - Design Museum
7) Visual Language Research
b) Sketch Modelling
4) Project Idea Generation
9) Experience Prototype
10) Role Play
11) Co-design
12) Revised Design Proposal -
Brief & Storyboard
PROJECT OUTLINE
Projec t Out line - Handheld Produc ts
E xplore the oppor tunit ies and needs for handheld produc ts
through obser vational research // Identif y and develop a range
of possible design oppor tunities // Build a v isual pic ture that
i l lustrates your projec t direc tion // E xplore visual language
to develop your design // develop a design proposal through
sketching, stor yboards, model making, role play and co -
design.
http://farm8.staticflickr.com/7450/8963455209_9686d8d33a_b.jpg
http://www.bryansphotogallery.com/wp-content/uploads/2011/10/DSC8422_1.jpg
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PRODUCT STORIES 1
Anglepoise, once synonymous with
precision engineering and quality
George Carwardine (1887-1948)Automotive Mechanical Engineer
The mechanical part of anglepoise lamp
vehicle suspension at that time period
Inspired by the constant tension principle of human limbs
Carwardine designed a new type of spring which could be moved easily in every direction yet could also remain rigid when held in position
The structure allows user to adjust thelamp in almost any
Other product that also
lamp
The original design was intended for industrial usebefore the designer realize the potential in other areas
PRODUCT STORIES 2
Valentine typewriter is for any place except
an office
Ettore SottsassArchitect and Designer
A new portable, red and made of ABS. Demolish prejudice towards machine using pop art styling
The general idea is that a portable typewriter is no longer a special object, but an everyday tool like a pencil
the handle is attached to the machine and not to the bucket; you thus carry the machine with the bucket attached to it.
Even the advertisement isprovocative by showingpeople using it at the beach
introduced a measure of fun and humour to an area that had long taken itself too seriously
It presaged what Jonathan Ive try toachieved in the late 1990s with coloured
Glossy, sexy and desirable : territory that the Valentine was meant to occupy
OBSERVATION
people withfood onthe go
people withtheir bagsopened
people withmultiple
task
hand fullwith
groceries
AFFINITY MAPPING
Carry a lot of bags over time can hurt the user hand
HAND FULL WITH GROCERIES
Groceries will mix up in the plastic bag. Can damage soft item like fruits or eggs
Pressure over time will easily break the plastic
to carry than their groceries
FOOD ON THE GO
Using both hand to eat
All of the food have their ownpackaging. Some packaginghold the food so the user caneat directly
Using utensil : fork, to eat
Some of the food packaging can be recycle
Multitask while eating : holding
BRAINSTORMING
tool to assist carry bags
who
when
whywhere
feature
material
university student
busy lifeyoung
fun healthy
housewifescooter
walking aidenvironmental friendly
reusable bag
leather
abs plastic
alluminium
shoppaholic
art student
sportsman
postman
doing groceries
shopping
year end sale
easy to carrylots of bags
save time shopping complex
market
supermarket
VISUAL BRIEF
WHO - university student, art & design student
WHERE - shopping mall,groceries shop
WHY - easy to carry groceries
WHEN - when doing groceries, whenever sale
WHAT - shopping cart, portable shopping trolley
WHERE ELSE - collecting letters, year end sale
SINGLE SENTENCE BRIEF
Design a tool to assist student carry bags when doing groceries
IDEA SKETCHES
INITIAL STORYBOARD
TWO SENTENCE BRIEF
Design a tool to assist student carry bags when doing groceries.
VISUAL LANGUAGE
FORM
Inspired by scooter + bag
a new kind shopping trolley.introduce a measure of fun &healthy .
AFFORDANCE
MATERIAL & TEXTURE
ERGONOMIC
can transform depend onthe user suitability.
COMMUNICATION DRAWING
EXPERIENCE PROTOTYPE
ROLE PLAY
23 yearsUniversity studentGrocery day
CO-DESIGN
WHO WHAT WHERE
WHEN WHERE ELSE
University studentArt studentHousewivePostmanSchool studentSports man
Doing groceriesShopping complexMarketSuper marketSchool University
Doing groceriesShoppingYear end saleCar boot saleGoing to school Tour in campus
Airport
City mobilityPark
Tool to carry thingsEasy to operateFun and healthyFaster
Shopping trolleyScooterMobilityCarrier
use more than one bag
create an attachment thatcan hold the bag. It alsocan be hidden
create a lock mechanism likeas umbrella
create a part to hang extra
part of the handle
create a part like a basketwhich can be attach and
REVISED BRIEF & STORYBOARD
Introduce a measure of fun and healthy to the area which had long associated with elder people and boring design.
SKILL EXERCISES
Sk etch Modelling
Fo am Modelling