learning tool: customer journey
TRANSCRIPT
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This project has received funding from the European Union’s Seventh Framework Programme for research, technological development and demonstration under grant agreement n° 604849
storyboard andtouchpoints
twitter: @transitioneu
Draw the key-frames from the point of view of the main user of the service
Write a narrative to explain the drawings. The protagonist is the main user.
For each key-frame identify the main need expressed by the user.
Select or design the touchpoints according to the related need.
USER STORYBOARD
NEEDS
TOUCHPOINTS