learnsurge: creating effective websites

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CREATING EFFECTIVE WEBSITES PRESENTER DIANA SILVEIRA NOVARE LIBRARY SERVICES

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A professional website is essential for growing your business and staying connected to your current customers. Join Diana Silveira and learn how you can create your website with minimal technical skills and money using Open Source Software like Joomla and WordPress. This LearnSurge program will also help you learn what information is essential and what information you should not include on your new webpage and how to secure your web address before launching your web presence. Recording available through: www.learnsurge.com

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Page 1: Learnsurge: Creating Effective Websites

CREATING EFFECTIVE WEBSITES

PRESENTER

DIANA SILVEIRA

NOVARE LIBRARY SERVICES

Page 2: Learnsurge: Creating Effective Websites

AGENDA

• ANATOMY OF A WEBSITE

• BEST PRACTICES FOR WEB DESIGN

• TRENDS TO CONSIDER

• OPEN SOURCE & FREE SOFTWARE

• QUESTIONS

Page 3: Learnsurge: Creating Effective Websites

2

3

4

1

Page 4: Learnsurge: Creating Effective Websites

BEST PRACTICES

Page 5: Learnsurge: Creating Effective Websites

INFORMATION TO INCLUDE

Page 6: Learnsurge: Creating Effective Websites

BASICS

• WHO

• WHAT

• WHY

Page 7: Learnsurge: Creating Effective Websites

CONTACT

WHERE

• FOOTER/HEADER

• ABOUT US

HOW

• CONTACT FORM

• EMAIL

• PHONE

• SOCIAL MEDIA

Page 8: Learnsurge: Creating Effective Websites

MENU• WHAT SERVICE DO YOU

PROVIDE?

• HOW MANY MENUS?

• HOW DEEP SHOULD YOUR MENU BE?

Page 9: Learnsurge: Creating Effective Websites

SHOULD YOU HAVE A BLOG?

YES!

NO!

- Increase your SEO- Establish Your Expertise

- You can not dedicate time

Page 10: Learnsurge: Creating Effective Websites

TRENDS TO CONSIDER

Page 11: Learnsurge: Creating Effective Websites

COLOR

COLOR CHART FROMHTTP://JASONATHEN.COM/COLOR-MEANINGS-IN-BUSINESS/

Great color tool: http://colorschemedesigner.com/

Page 12: Learnsurge: Creating Effective Websites

FONTS• NON TRADITIONAL FONTS

• GREAT SOURCE: GOOGLE FONTS

Images from http://goo.gl/xtUAo9 and http://goo.gl/3tfU21

Page 13: Learnsurge: Creating Effective Websites

CALL TO ACTIONAKA HERO SECTIONS ARE ACTION BLOCKS ON YOUR FRONT PAGE –WITH A CALL TO ACTION

http://goo.gl/za1ITl

Page 14: Learnsurge: Creating Effective Websites

LONG SCROLLING SITESINFINITE SCROLL PAGES CREATE THE EXPERIENCE OF MANY SOCIAL MEDIA SITES

Page 15: Learnsurge: Creating Effective Websites

FOCUS ON MOBILE• RESPONSIVE DESIGN • APPS

Page 16: Learnsurge: Creating Effective Websites

RESPONSIVE WEBSITE BENEFITS

• SITE WILL REFORMAT FOR PHONES AND TABLETS

• IS NOT DEVICE DRIVEN, WORKS IN A BROWSER

• LOWER COST

Page 17: Learnsurge: Creating Effective Websites

APP BENEFIT

Click icon to add picture

• UTILIZES NATIVE POWER OF PHONE

• EASY TO DOWNLOAD AND SAVE

• CAN GENERATE REVENUE

Page 18: Learnsurge: Creating Effective Websites

MORE – VIDEO & PHOTOS

Page 19: Learnsurge: Creating Effective Websites

DROPPING THE SIDEBAR

Page 20: Learnsurge: Creating Effective Websites

FULL IMAGE LANDING PAGES

Page 21: Learnsurge: Creating Effective Websites

SIMPLICITY

HTTP://SMALLFARMJUICE.COM/

Page 22: Learnsurge: Creating Effective Websites

SOFTWARE OPTIONS

Page 23: Learnsurge: Creating Effective Websites

WORDPRESS

Page 24: Learnsurge: Creating Effective Websites

WORDPRESS• .ORG V .COM

• OPEN SOURCE

• BASED ON THEMES & PLUGINS

• EASY TO IMPLEMENT AND MANAGE

Sample Site: http://playground.novarelibrary.com/

Page 25: Learnsurge: Creating Effective Websites

JOOMLAHTTP://WWW.JOOMLA.ORG/

Page 26: Learnsurge: Creating Effective Websites

EXTENSIONS

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Page 29: Learnsurge: Creating Effective Websites

ADDITIONAL TIPS

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GOOGLE ANALYTICS

Page 31: Learnsurge: Creating Effective Websites

TEST IN ALL MODERN BROWSERS• INTERNET EXPLORER

• GOOGLE CHROME

• MOZILLA'S FIREFOX

• APPLE’S SAFARI

• AND MOBILE DEVICES

Page 32: Learnsurge: Creating Effective Websites

QUESTIONS

Page 33: Learnsurge: Creating Effective Websites

CONTACT DIANA [email protected]

877-816-9638SLIDESHARE.NET/DEE987

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