learnsurge: creating effective websites
DESCRIPTION
A professional website is essential for growing your business and staying connected to your current customers. Join Diana Silveira and learn how you can create your website with minimal technical skills and money using Open Source Software like Joomla and WordPress. This LearnSurge program will also help you learn what information is essential and what information you should not include on your new webpage and how to secure your web address before launching your web presence. Recording available through: www.learnsurge.comTRANSCRIPT
CREATING EFFECTIVE WEBSITES
PRESENTER
DIANA SILVEIRA
NOVARE LIBRARY SERVICES
AGENDA
• ANATOMY OF A WEBSITE
• BEST PRACTICES FOR WEB DESIGN
• TRENDS TO CONSIDER
• OPEN SOURCE & FREE SOFTWARE
• QUESTIONS
2
3
4
1
BEST PRACTICES
INFORMATION TO INCLUDE
BASICS
• WHO
• WHAT
• WHY
CONTACT
WHERE
• FOOTER/HEADER
• ABOUT US
HOW
• CONTACT FORM
• PHONE
• SOCIAL MEDIA
MENU• WHAT SERVICE DO YOU
PROVIDE?
• HOW MANY MENUS?
• HOW DEEP SHOULD YOUR MENU BE?
SHOULD YOU HAVE A BLOG?
YES!
NO!
- Increase your SEO- Establish Your Expertise
- You can not dedicate time
TRENDS TO CONSIDER
COLOR
COLOR CHART FROMHTTP://JASONATHEN.COM/COLOR-MEANINGS-IN-BUSINESS/
Great color tool: http://colorschemedesigner.com/
FONTS• NON TRADITIONAL FONTS
• GREAT SOURCE: GOOGLE FONTS
Images from http://goo.gl/xtUAo9 and http://goo.gl/3tfU21
CALL TO ACTIONAKA HERO SECTIONS ARE ACTION BLOCKS ON YOUR FRONT PAGE –WITH A CALL TO ACTION
http://goo.gl/za1ITl
LONG SCROLLING SITESINFINITE SCROLL PAGES CREATE THE EXPERIENCE OF MANY SOCIAL MEDIA SITES
FOCUS ON MOBILE• RESPONSIVE DESIGN • APPS
RESPONSIVE WEBSITE BENEFITS
• SITE WILL REFORMAT FOR PHONES AND TABLETS
• IS NOT DEVICE DRIVEN, WORKS IN A BROWSER
• LOWER COST
APP BENEFIT
Click icon to add picture
• UTILIZES NATIVE POWER OF PHONE
• EASY TO DOWNLOAD AND SAVE
• CAN GENERATE REVENUE
MORE – VIDEO & PHOTOS
DROPPING THE SIDEBAR
FULL IMAGE LANDING PAGES
SOFTWARE OPTIONS
WORDPRESS
WORDPRESS• .ORG V .COM
• OPEN SOURCE
• BASED ON THEMES & PLUGINS
• EASY TO IMPLEMENT AND MANAGE
Sample Site: http://playground.novarelibrary.com/
EXTENSIONS
TEMPLATES
ADDITIONAL TIPS
GOOGLE ANALYTICS
TEST IN ALL MODERN BROWSERS• INTERNET EXPLORER
• GOOGLE CHROME
• MOZILLA'S FIREFOX
• APPLE’S SAFARI
• AND MOBILE DEVICES
QUESTIONS
CONTACT DIANA [email protected]
877-816-9638SLIDESHARE.NET/DEE987
Upcoming LearnSurge Programs:
The Basics of Running a Small Business
May 14, 2014
3D Printers, Pens and TrendsJune 4, 2014