learnwith google (mumbai- 11 jul '14) presentation: recap
TRANSCRIPT
AgendaGet Discovered on Google Search
Optimizing your Mobile Websites
Go Local with Google: Get Your Business OnlineStructured Data - Attract More Clicks
The prefect search engine is, who truly understands searchers requirement and gives back exact same in return.:- Larry Page
Crawling & Indexing
• 60 Trillion Individual Pages
• Well over 100,000,000 gigabytes of data
• Has spend 1 million Computing Hours building the index so far
• Data centers around the world to keep system running 24 hours a day, 7 days a week
Ranking• Robots algorithm to deliver the best results
possible
• 200+ Ranking signals to calculate relevancy & importance of the webpage
• Finesses its ranking algorithms with over 500 improvements per year (2 changes/day on a average)
Results• Each search query travels on average of 1,500
miles to get an answer back to you• There are almost 3.5 billions of searches each
day on Google• Since 2003 Google has answered 450 billion
new unique queries• 16% of searches that google answers every day
are…NEWAll this happens in 1/8th of a second
Best Practices• Add URL using www.google.com/addurl.html
• Sign-up with Google webmaster tool (GWT)
• Implement Google analytics for wide performance recording
• Educational Resources:• Google Webmaster Academy: http://goo.gl/qCpJV6
• Google Analytics Academy: http://goo.gl/cXOvlX
I want a smartphone site!
On the same URLs
Same HTML
Responsive web design
Different HTML
Dynamic Serving
On different URLs Different HTML Separate Mobile
site
Optimize your website for (Future) MOBILE.
App Indexing for Google SearchA better search experience for apps and users• Boost usage of
your app through Google search results• Standout in search results with rich-snippet experience• Help user to navigate to mobile experience quickly & easily
Best Practices• Verify your app's official website on Google Play
Console
• Provide deep links for each web page that has a corresponding deep link, either on each page of your website or in your sitemaps
• Check for errors in Webmaster Tools so that you can fix them.
Google My BusinessAll connected at one place
• Managing business listing info for search, maps and Google+
• Track engagement with insights for Google+ pages and posts
• See information on your related Google Analytics account and YouTube channels
CLICKS FROM SERPHOW TO LEVERAGE CTR WITH RICH SNIPPETS
Feed Google-Bot with more & more informationGoogle using this data more then ever beforeGet more ATTENTION and increase CTR
WHYUse RICH SNIPPETS?
It’s all about exposureRich snippets help users discover sites that are relevant to their searches, resulting in higher Click-Through Rates & Conversions.
Best Practices• Start Markup Everything
• Use the review snippets + REL=AUTHOR for double exposure
• Check your HTML with the structured data testing tool from Google http://www.google.com/webmasters/tools/richsnippets
• Use Google structured data markup helper, if you are not comfortable with HTML
… AND YOU’RE DONE!
Thank YOU!
Your friendly webmaster: Rajesh MagarGoogle+: http://www.google.com/+RajeshMagarFacebook: https://www.facebook.com/rajesh.m.magarTwitter: http://www.twitter.com/@RMMagar