lecture # 01 (introduction to research
DESCRIPTION
Lecture # 01 for Media Research Students - Introduction to Media ResearchTRANSCRIPT
Introduction to… Media ResearchProf. Dr. Akhlas
AhmedLecture # 01, July 2nd 2014
Greenwich University
INTRO TO MEDIA RESEARCH…
DEFINE MEDIA…
Plural form of medium.
The most powerful tool of communication.
Promoting the right thing on right time.
Gives a real exposure to mass audiences about
what is right or wrong.
Constructive role to play for the society.
Recognize as mouthpiece of social issues.
Examples are Newspapers, Radio, TV, Internet
MASS MEDIA
The mass media are diversified media
technologies that are intended to reach a
large audience by mass communication.
The technologies through which this
communication takes place varies.
Public speaking and event organizing can
also be considered as forms of mass
media.
MASS MEDIA
The organizations that control these
technologies, such as television stations
or publishing companies, are also known
as the mass media.
TV ads that link to a website, or
distributing a QR Code in print or outdoor
media to direct a mobile user to a
website.
MASS MEDIA
Telephone is a two way communication
device, mass media refers to medium
which can communicate a message to a
large group, often simultaneously.
Modern cell phones are equipped with
internet access and capable of
connecting to the web which itself is a
mass medium.
TYPES OF MEDIA
1. Print - From the late 15th century
2. Recordings - from the late 19th century
3. Cinema - from about 1900
4. Radio - from about 1910
5. Television - from about 1950
6. Internet - from about 1990
7. Mobile Phones - from about 2000
8. Video Games - from about 2000
TYPES OF MEDIA…
Print Media
Electronic Media
Broadcasting Media
Telecasting Media
Digital Media
New Media
Interactive Media
Social Media
PRINT MEDIA
From the late 15th century
Print media use a physical object such as
a newspaper, book, pamphlet or comics,
magazines, business directories, yellow
pages to distribute their information.
BROADCAST MEDIA
The 4th and 5th radio and TV, as
broadcast media
Broadcast media such as radio, recorded
music, film and television transmit their
information electronically.
Cable programs are often broadcast for
limited audience.
TELECAST MEDIA
Television…
Entertainment Channels
News Channels
Sports channels
Religious Channels
Information Channels
Educational Channels
OUTDOOR MEDIA
Outdoor media is a form of mass media
that comprises billboards, signs or
placards placed inside and outside of
commercial buildings, sports stadiums,
shops and buses.
Other outdoor media include flying
billboards (signs in tow of airplanes),
blimps, and skywriting.
ELECTRONIC MEDIA
Radio from about 1910 Television from
about 1950 Internet from about 1990
Mobile phones from about 2000
Electronic media is a form of mass media
that comprises radio, television, internet
(email, web), Mobile.
DIGITAL MEDIA
The sixth and seventh media, internet
and mobile, are often called collectively
as digital media
The digital media comprises both Internet
and mobile mass communication.
INTERNET MEDIA
the Internet includes web sites, blogs,
podcasts, and various other technologies
built on top of the general distribution
network.
Internet media also provides many mass
media services, such as email, websites,
blogs, and internet based radio and
television.
VIDEO GAMES AS MEDIA
The video games is a form of mass
medium. Video games convey the same
messages to all users.
Users sometimes share the experience
with each other by playing online globally.
Playing video games are communicating
a common messages to the various
players.
FILM AS RECORDING MEDIUM Film encompasses motion pictures, the
name comes from the photographic film. Primary medium for recording and
displaying motion pictures. Many other terms exist the silver screen,
photoplays, the cinema, picture shows, flicks—and commonly movies.
Films are produced by recording people, objects with cameras using animation techniques. Film comprise a series of individual frames, but when these images are shown rapidly in succession, the illusion of motion is given to the viewer.
RESEACH
Verb
The systematic investigation into
Study of materials and sources in order to
establish facts
Reach new conclusion
Some Important Questions What is research?
Why it is so important?
When will research process commence?
What is the need of a research?
Where to do the research?
How to start the research?
What types of research are there?
What ethical considerations are there when conducting
research?
How might research findings be used?
4W & 1H
Your…Research Project !
RESEARCHPROCESS…
SERIES OF STEPS which make up
research from the development of an
idea to the completed research paper.
Research Process
Ordered set of activities focused on…
systematic collection of information
using accepted methods of analysis
as a basis for drawing conclusions
and making recommendations.
There are five basic steps of any research process
Research Process… 1. Defining Research Needs2. Developing a Research
Strategy3. Conducting Research4. Evaluating Resources5. Incorporating Resources
First step in any process is defining what you need…
1. Describe your research need through developing any hypothesis.(an idea that attempts to explain something but has not yet been tested or proved to be correct)
2. Distinguish between different types of resources to decide which to use.
FIRST STEP
DEFINING RESEARCH NEEDS
Understand your assignment Think different problematic issues Identify a real problem Pick manageable task Suggest suitable title for research Turn idea into research questions. Discuss your idea with others Define research topic explain idea as project summary Distinguish between different
types of resources to decide which to use.
Make vision for your project Develop aims & objectives or
goals for your research project Write down project summary Find the best resources suitable
for your assignment.
Defining Research Need
Second step in any research process is developing research strategy…
1. Build a key word search2. Brainstorming search terms to
get the most relevant information.
SECOND STEP
DEVELOPING RESEARCH
STRATEGY
Visualize what exact information you need. Find out the ways & means for the research. Make plan which kind of resources would you like to utilize for research project.
A good search strategy will help you in writing a research procedure, formulating research methodology & research mission statement (action plan).
DevelopingResearch Strategy
Build a list of important keyword Discuss these key words, find out the keyword synonyms , consider word spellings, forms & structure, brainstorm the research concept The success of a search depends on the keywords you use in your research and how you combine them.
THIRD STEP
CONDUCTING THE
SEARCH
Third step in any process is conducting the search…
1. Start searching info 2. Review literatures3. Plan research samples4. Conduct surveys5. Keep interviews6. Link to useful websites
Visit university library… Find books, magazines, journals in the libraries catalog Find articles through newspaper catalog
Find any reputable digital library… Select valuable search engine Choose good web portal or
website Use online dictionaries, literatures,
encyclopedias, presentations, word docs for the access of information
There is no shortage of information sources at your disposal! A variety of options are available, including books, periodicals, and web sites. Your job is to sift through the information glut and find the best resources for your assignments.
Let's talk about the strengths and weaknesses of the different types of information sources: books, scholarly journals, popular magazines, and the Internet. Double check the whole research concept , design and process
FOURTH STEPEVALUATING RESOURCES
Fourth step in any research process is evaluating resources…
1. Evaluating all info extracted from database, articles, books, periodicals, journals etc.
2. Analyze collected info from web
Sort out relevant info from articles, books, catalogues, magazines… You'll encounter articles that come from two different sources: popular magazines and scholarly journals.
Select useful information… To save time, evaluate the
books, articles, and web sites you find to be sure they are relevant to your research topic
Many students try to "force" resources to fit their assignments instead of continuing to search until they find resources that really fit.
Trying to force quotations and facts that don't fit into a project outline takes a lot of time. Even if you can stick them in somewhere, the result is an assignment that seems poorly planned.
FIFTH STEPINCORPORATING
RESOURCES
Fifth step of research process is incorporating resources…
1. First understanding plagiarism2. Integrating your research data3. Cite your sources4. Give references
Understanding Plagiarism… Copying someone else's words without using quotation marks Quoting someone else's words inaccurately Citing the wrong source
Integrating your Research… To integrate the new
information into your written project thesis presentation and power point presentation after analysis and interpreting data.
Cite your Sources… To create in-text citations in
Final Research Report formats.
Last to create Reference List
Focus…Research Process
Develop Research Report
Presenting… a professional presentation at auditorium in conference / seminar / worshop
KEEP ENJOYING !!!AFTER NICE WORK
GOOD LUCK!!!