lecture 5 wrap-up
DESCRIPTION
Lecture 5 for BTRANSCRIPT
THE COMPANY IS THE CONTENTLECTURE 5: WRAP-UP
AGENDA• Class presentation• Summary• Tips and Tricks• Way Forward
REMEMBER WHERE YOU ARE Press
Analysts
Company
Channel
Customers
Influencer
Conversation Conversation
ConversationConversation
SOCIAL FRAMEWORK
Conversation
Talk Listen
Strategy
Goals, Metrics
LISTENING: THE FIRST PHASE• Getting into the conversation
• Know what is going on• Don’t be the “dig me” guy• General market intelligence
• Prospecting• Hearing what the pain points are• Understanding your customers’ concerns• Empowering sales people
• Support• Solving problems• Being available
TALKING: BECOMING STORYTELLERS
Identify your audienceShare
• Histories• Emotions• Dreams
Say something… converse
STRATEGY FRAMEWORKSet Goals
Decide Metrics
Deploy Tools
Measure
LISTENING, TALKING AND STRATEGY
Set Goals
Decide Metrics
Deploy Tools
Measure
Listening
Talking
Listening
Listening
VOICE AND CONTENT(NON-TECH…. TRIED TO FIND SMB)
You Your Customer
Your customer’s customer
#10: PARTICIPATION IN A NETWORKED MARKET CHANGES PEOPLE FUNDAMENTALLY. B2B2C-> Talk to your customer’s customer
Get them…
…to recommend you
#3: CONVERSATIONS AMONG HUMAN BEINGS SOUND HUMAN. THEY ARE CONDUCTED IN A HUMAN VOICE. • Above all, be comfortable in your own voice
#16: COMPANIES THAT SPEAK IN THE LANGUAGE OF THE PITCH, ARE NO LONGER SPEAKING TO ANYONE. • Be practical
#75: IF YOU WANT US TO TALK TO YOU, TELL US SOMETHING. MAKE IT SOMETHING INTERESTING FOR A CHANGE.• Be aspirational
WHERE IS IT ALL GOING?1) 2)
WHERE IS IT ALL GOING?1) Mobile…. 2)
WHERE IS IT ALL GOING?1) 2)
WHERE IS IT ALL GOING?1) 2) I have no idea….
MARKETS ARE A CONVERSATION
LISTEN
FIND YOUR VOICE
CREATE YOUR CONTENT
CONTRIBUTE
THANK YOU