lede - foodcorps...between formal and generic use. “when the phrase farm to school is used as part...
TRANSCRIPT
StyleGuide
who we are
MISSION
Together with communities, FoodCorps serves to connect kids to healthy food in school.VISION
We are creating a future in which all our nation’s children —regardless of class, race, or geography—know what healthy food is, care where it comes from, and eat it every day. Through our work, future generations will grow up to lead healthier and more productive lives.
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Boilerplate language is standard language
to use across contexts to describe
FoodCorps. Start with the boilerplate
sentence and expand with the boilerplate
paragraph. When there’s room for more,
continue on with the second paragraph.
Service members can use the simplified
boilerplate language when talking out
and about.
boilerplate
BOILERPLATE SENTENCE
FoodCorps connects kids to healthy food in school.BOILERPLATE PARAGRAPH
FoodCorps connects kids to healthy food in school. Our team of AmeriCorps leaders serve in high-need schools across the country teaching hands-on lessons in growing, cooking and tasting healthy food; partnering with farmers and food service teams to create nutritious and delicious school meals; and collaborating with communities to inspire a schoolwide culture of health. Building on this foundation of direct impact, FoodCorps pursues systemic strategies that will benefit all of our nation’s 100,000 schools.
For those seeking language to explain how we pursue systemic strategies:
We invest in the emerging leaders who join FoodCorps, and support them through lifelong careers as change-makers. We galvanize a network of state and local partners, aligning them behind a shared vision and plan of action. Then, leveraging the evidence base of our direct impact and the advocacy power of our alumni and partners, we pursue shifts in policy and culture that move us toward a future in which all our schools will be healthy places for children to eat, learn and grow.
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Use the text on the left to describe the
three areas of service and the icons on
the right to represent them.
three areas of service
THREE AREAS OF SERVICE
Our AmeriCorps leaders deliver the FoodCorps program in high-need schools, focusing on three evidence-based strategies that get children eating healthy:
• Hands-On Learning: Students grow, cook, and taste new foods, which builds their skills and changes food preferences.
• Healthy School Meals: The cafeteria experience steers students towards the healthiest options and gets them excited to try new healthy foods.
• Schoolwide Culture of Health: As a whole, the school community and environment—from hallways to classrooms to cafeteria to grounds—celebrates healthy food.
HANDS-ON LEARNING
HEALTHY SCHOOL MEALS
SCHOOLWIDE CULTURE OF HEALTH
SERVICE MEMBER
STATE PARTNER FOODCORPS
SERVICE SITE
terminology
FoodCorps is one word. There is no space between “Food” and “Corps,” and both the F and the C must be capitalized: “FoodCorps.” It is also acceptable to write FoodCorps all in capital letters (“FOODCORPS”). AmeriCorps, like FoodCorps, must also be written with a capital A and a capital C or in all caps.
Each service member is placed with a service site, which is a FoodCorps partner organization or school district. “Service site” is written with lower-case first letters.
Note that service member is written with lowercase ‘s’ and ‘m’ in all descriptive uses (“FoodCorps service members have set out across the country”) but capitalized for titular uses (“FoodCorps Service Member John Jenkins”).
Some states have a State Partner, an organization that provides training and support to service sites. “State Partner” is written with capitalized first letters.
STATE TEAM
Refers to the FoodCorps representatives responsible for managing the FoodCorps program at the state level. The “s” and “t” are lowercase. State team members vary based on the management structure of the state and consist of one of three pairings: Program Director & Program Coordinator, Program Manager & AmeriCorps Team Leader, or State Partner & Program Coordinator.
SERVICE SITE SUPERVISOR
This role supervises service members at the service site level. They should be capitalized when refer-ring to a person’s title; in all other cases, super-visor is lowercase. (It’s the same as when using Service Member as a title versus service member as the term.)
FARM TO SCHOOL
REAL FOOD OTHER TERMS
We follow the USDA’s recommendations for how to write the phrase “farm to school.” They distinguish between formal and generic use.
“When the phrase farm to school is used as part of the official title of USDA’s Farm to School Program, it, along with the word program, are capitalized. When the phrase is used in reference to generic programs, neither it nor the word program is capitalized.”
Please do not hyphenate the term, like “farm-to-school.”
FoodCorps aims to connect kids with food they can learn how to grow, cook and enjoy; food that celebrates local agriculture, respects cultural heritage and reflects research-backed recommendations of the USDA’s MyPlate guide to nutrition. A plate of “real food” may look different in Mississippi from how it looks in Montana – but in both cases it will be healthy and delicious.
Other terms that should be capitalized include: • FoodCorps Handbook• Healthy School Progress Report• FoodCorps Menu & Action Plan • Reporting and Reflection Log (R&R Log)
terminology
It is very important not to talk about what service members do as “work.” Rather they “serve.” And they don’t receive a “salary” but a “stipend.” They are “service members” or “corps members” and not “volunteers” or “workers.”
WORK/SERVICE
The school advisor integrates the FoodCorps service member into the school community. They are the primary point of contact for the service member at a school. This should be written in lowercase.
SCHOOL ADVISOR
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It is important that it be clear to audiences
whether the information they are receiving
is coming from FoodCorps national or from
a partner organization (and if a partner,
what kind of partner and where?). In order
to maintain that clarity of authorship,
communications that are created by
partner organizations and include the
FoodCorps logo should do at least one of
the following:
• Use a state-specific FoodCorps
logo instead of or in addition to the
FoodCorps national logo. State logos
can be accessed through your state
team.
• Include a fine-print disclaimer that the
ideas and opinions in the document
are those of the State Partner or
Service Site and do not necessarily
represent those of FoodCorps
• Include the State Partner or Service
Site organization logo in addition to––
and no smaller than––the FoodCorps
logo
• Otherwise make it clear where the
communication is coming from
PRIMARY FULL-COLOR LOGO
1-COLOR LOGO
STATE-SPECIFIC LOGOlogo use: who
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The FoodCorps logo may not be
manipulated or altered in any way other
than size. The FoodCorps national office
will provide you with high-resolution
files. The logo must appear crisp and
correctly colored when reproduced. If it
does not, contact the national office for
troubleshooting or a different file type.
DO NOT CHANGE LOGO COLOR
DO NOT ADD OR REMOVE ELEMENTS
DO NOT STRETCH
DO NOT CHANGE LOGO FONT
logo use: how
WHERE TO USE THE LOGO WHERE NOT TO USE THE LOGO
Outside of the obvious uses within the FoodCorps national office, the logo can appear: • On State Partner and Service Site websites• In local press outlets when they cover your site• On locally produced paper newsletters• On locally produced apparel like chef coats,
hats, garden signs, etc. (please work with the communications department on these)
The FoodCorps logo may not appear on any of the following:• Materials that could be perceived as violating
AmeriCorps policies• Materials that could be perceived as contro-
versial or politically charged• Materials that do not align with the values and
vision of FoodCorps• Materials that are not related to FoodCorps
programming• For any corporate sponsorship purpose, with-
out specific permission
logo use: where
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The FoodCorps brand colors are as
follows. Please do not alter or introduce
new colors to the FoodCorps logo.
PRIMARY BRAND COLORS
SECONDARY BRAND COLORS
PANTONE 380
CMYK 17 | 0 | 87 | 0
RGB 220 | 228 | 66
HEX #DCE442
PANTONE 330
CMYK 94 | 45 | 65 | 37
RGB 0 | 82 | 76
HEX #00524C
PANTONE 715
CMYK 0 | 54 | 93 | 0
RGB 250 | 141 | 41
HEX #FA8D29
carrot
PANTONE 9064
CMYK 4 | 3 | 13 | 0
RGB 242 | 240 | 221
HEX #F2F0DD
caulif lowerPANTONE 171
CMYK 0 | 79 | 81 | 0
RGB 255 | 91 | 53
HEX #FF5B35
strawberryPANTONE 3272
CMYK 100 | 0 | 62 | 0
RGB 0 | 168 | 139
HEX #00A88B
fresh mintPANTONE 425
CMYK 65 | 56 | 53 | 29
RGB 85 | 87 | 89
HEX #555759
text
collard citrus
colors
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ACCENT TYPEFACE #1 ACCENT TYPEFACE #2
PRIMARY HEADLINE TYPEFACE
ALTERNATE HEADLINE TYPEFACE
BODY COPY TYPEFACE
ALTERNATE BODY COPY TYPEFACE
Lemon Sans Rounded Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz1234567890
Arial Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz1234567890
Arial Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz1234567890
Lemon Sans Rounded SemiLight
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz1234567890
Var ia l Rounded Medium
A BCDE F GHI JK L MNOPQRS T U V W X Y Z abcde f ghi jk lmnopqr s t u v w x y z123 4 567 890
Felt That note: use in all lowercase
ABC DEFGHIJ KLMNOPQRS TUVW XYZ a bc d e f g h i j k lmn o pqr s t u vwxyz1234567890
The FoodCorps brand uses various
weights of the Lemon Sans Rounded font
family. The following are the approved
weights and their general uses. Felt That
and Varial Rounded should be used as
accent typefaces.
Felt That should only be used in all lowercase.
Arial should only be used when any of the other brand fonts absolutely cannot be used (for example, body text in an emailer).
LEMON SANS ROUNDED
http://www.myfonts.com/fonts/type-
department/lemon-sans-rounded/
VARIAL ROUNDED MEDIUM
http://www.myfonts.com/fonts/cloud9-
type-dept/varial-rounded-medium/
FELT THAT
http://www.myfonts.com/fonts/
bluevinyl/felt-that/
typography
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LANGUAGE
WEB ADDRESS
LOGO
The standard boilerplate language for describing FoodCorps is on page 3 of this document.
State Partners can describe the relationship between FoodCorps and your organization like this: [STATE PARTNER NAME] acts as the [STATE NAME] State Partner for FoodCorps. In this role, [STATE PARTNER NAME] oversees FoodCorps programs across the state and helps to recruit, select, and evaluate service members and programs.
Service Sites can say: [SERVICE SITE NAME] directs the service of [X] number of FoodCorps AmeriCorps service member(s) in their community, with each member serving one to two schools. In this role, [SERVICE SITE NAME] supervises and supports the member(s) and manages relationships with school served.
The best way to represent our relationship is with an address like: www.thefoodproject.org/foodcorps. You should not create separate microsites or subdomains with “FoodCorps” in the name (e.g. foodcorpsinmass.foodproject.org).
Please use the State FoodCorps logo. There is a state-specific FoodCorps logo that we hope you’ll use on your website and in other materials about FoodCorps in your state.Please talk about our partnership! We’d
love to see a page on your website that
talks about FoodCorps. We will provide
you with basic boilerplate language for
explaining what FoodCorps is and how
our organizations work together to
deliver programming to your state.
state partner & service sitewebsites
LANGUAGE AMERICORPS LOGO
FoodCorps is “part of the AmeriCorps National Service Network,” or a “grantee of AmeriCorps.” We like to be clear that we are NOT “a government program,” “a jobs program,” a “spinoff of AmeriCorps” or “modeled after AmeriCorps.”
LOGO
The FoodCorps-specific AmeriCorps logo (pictured) must be included, at least subtly, on all materials related to the FoodCorps national service program. It must not be included on materials related to other strands of FoodCorps organizational programming (such as the national Garden Grants program) or on any advocacy-related materials. The FoodCorps-specific AmeriCorps logo is not to be used as a replacement for the FoodCorps logo, nor is it to be featured more prominently than the FoodCorps logo on materials where both appear.
If you are a state that receives funding from the AmeriCorps state commission, you should make an effort to use your state-specific AmeriCorps logo whenever possible.
STATE COMMISSION LOGOS
americorps
OWNERSHIP QUESTIONS
The FoodCorps name, logo and slogans are solely owned by FoodCorps. FoodCorps, at its sole discretion, may request the removal of the logo from any and all materials, and may change these style guidelines, at any time.
PERMISSIONS
You must have all materials that utilize the FoodCorps logo approved by the FoodCorps national office prior to printing or publication. Approval will rarely be withheld––and if a response is not received within 24 hours, approval is implied. To gain approval for your use of the FoodCorps logo, please email your draft to the communications team.
Contact Katrina Moore, Content Manager at FoodCorps. email: [email protected]: 646-558-3331
ownership
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