legacy giving program
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Long term sustainability
Legacy Giving ProgramPeter Chipman, BBA, CFRE
Director Planned Giving/Major Gifts
VarietyThe Childrens Charity of BC, Tent 47
Las Vegas Conference May 3, 2013
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Would your Tent like to receivea cheque like this?
$147,056.67
Legacy Giving Peter Chipman BBA, CFRE, Director of Planned Giving/Major Gifts, Tent 47
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Or this?$150,000.00
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Or this?
$852,943.35
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Then lets get started! Now!
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What could it look like for you
Legacy Giving Peter Chipman BBA, CFRE, Director of Planned Giving/Major Gifts, Tent 47
Estates Received by Year Year # new Estates Yearly Revenue
1991 5 453,957.00
1992 5 37,728.00
1993 15 817,871.00
1994 6 354,508.00
1995 7 142,287.00
1996 6 401,930.00
1997 2 89,425.00
1998 13 260,844.00
1999 12 320,205.00
2000 7 871,970.00
2001 6 1,004,265.22
2002 11 906,316.18
Total estates from 1990 = 105 2003 10 1,894,213.70
Total estates from 1990 = 116 2004 11 1,109,150.44
Total estates from 1990 = 123 2005 7 403,276.07
Total estates from 1990 = 126 2006 3 641,754.00
Total estates from 1990 = 139 2007 13 929,523.19Total estates from 1990 = 151 2008 12 1,107,982.05
Total estates from 1990 = 158 2009 7 1,061,162.30
Total estates from 1990 = 161 2010 3 382,383.89
Total estates from 1990 = 169 2011 8 730,409.96
Total estates from 1990 = 174 2012 5 802,900.52
14,724,062.52
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Some legacies might be $500and ..
Some might be $5,000,000.
You need to get started now, dont wait.
You need to invest a little now, to get muchmore later. ($1,000 - $2,000/year)
Legacy programs take 5 7 years for results
95% of all planned gifts are bequests.
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1. Get a compelling photo.
Legacy Giving Peter Chipman BBA, CFRE, Director of Planned Giving/Major Gifts, Tent 47
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2. Create a simple brochure
Legacy Giving Peter Chipman BBA, CFRE, Director of Planned Giving/Major Gifts, Tent 47
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And the reverse side .
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3. Create a buck slip .
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4. Create a recognitioncertificate .
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5. Create some Ads .
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Your Newsletter Article .
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7. Secret weapon (1)
You must have a Teachers Association for
current/ retired teachers in your area
Advertise in their magazines. Come onspend a bit now, to receive more later.
80 % of our bequests are from women
And 80% of those are retired teachers. HELLO!
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8. Secret weapon (2)
Check your data base for old, English,female names of the 20s, 30s & 40s.
Also check for prefix Miss.
Consecutive gifts $50 or more, 5 years
If you dont have a proper database ..
For Gods sake START ONE NOW
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9. Secret weapon (3)
Build relationships with attorneys, lawyers.
Build relationships with CAs chartered
accountants, CPAs certified public
accountants and notaries. (Fee based)
Avoid brokers, financial advisors andinsurance agents unless you know theyare compassionate for your cause.(Commission based)
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10. Secret weapon (4)
Respond immediately to Will inquiries fromlawyers, accountants and donors.
Create a 1 page legacy info document withthe legal name of your charity.
In Canada & US we are all legal charitiesand create tax receipts for our donors.
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10. Sample wording
.. to Variety the Childrens Charity ofBritish Columbia, Tent 47, the sum of $
______ or ( ___ %) of my estate to be
used to assist BCs children who havespecial needs as Variety and its Board ofDirectors determine as its highest priority.
Use your legal name.
Also recommend percentages in Wills
Legacy Giving Peter Chipman BBA, CFRE, Director of Planned Giving/Major Gifts, Tent 47
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Get listed in directories
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Legacy giving at your websitetoo ..
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Resources Canada
The Canadian Association of Gift Planners:www.cagp-acpdp.org
National Leave a Legacy website:www.leavealegacy.ca
Association of Fundraising ProfessionalsAFP www.afpnet.org
Legacy Giving Peter Chipman BBA, CFRE, Director of Planned Giving/Major Gifts, Tent 47
http://www.cagp-acpdp.org/http://www.leavealegacy.ca/http://www.afpnet.org/http://www.afpnet.org/http://www.leavealegacy.ca/http://www.cagp-acpdp.org/http://www.cagp-acpdp.org/http://www.cagp-acpdp.org/ -
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Resources . United States
In the US, as a 501(c)(3) charity you areprobably listed with these groups. Butyour information may be out-of-date.
The Charity Navigator:www.charitynavigator.org
Network for Good:http://www1.networkforgood.org/
Legacy Giving Peter Chipman BBA, CFRE, Director of Planned Giving/Major Gifts, Tent 47
http://www.charitynavigator.org/http://www1.networkforgood.org/http://www1.networkforgood.org/http://www.charitynavigator.org/ -
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Resources . United States
Charity Navigator:www.charitynavigator.org
It is interesting note that there are only 4Variety charities listed at Charity Navigator
St Louis 3 stars
Detroit 3 stars
Philadelphia 3 stars
Southern California 4 stars
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http://www.charitynavigator.org/http://www.charitynavigator.org/ -
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Resources . United States
Legacy Giving Peter Chipman BBA, CFRE, Director of Planned Giving/Major Gifts, Tent 47
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For instance
Legacy Giving Peter Chipman BBA, CFRE, Director of Planned Giving/Major Gifts, Tent 47
Charity Navigator shows contact points, history, financials,accountability and transparency. On the income statement for 2011(the latest year available) it shows for Variety Southern California:
REVENUETotal Contributions $1,732,532Program Service Revenue $ 0Total Primary Revenue $1,732,532Other Revenue $ 74,011TOTAL REVENUE $1,806,543
EXPENSESProgram Expenses $ 688,991
Administrative Expenses $ 66,993Fundraising Expenses $ 161,406
TOTAL FUNCTIONAL EXPENSES$ 917,390Payments to Affiliates $ 7,574
Excess (or Deficit) for the year $ 889,153
Net Assets $ 839,419
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Resources . United States
In US: Partnership for PhilanthropicPlanning www.pppnet.org
In US: The Leave a Legacy organization:www.leavealegacycentralohio.org
Orwww.leavealegacy.org
Legacy Giving Peter Chipman CFRE, Director of Planned Giving/Major Gifts, Tent 47Legacy Giving
http://www.pppnet.org/http://www.leavealegacycentralohio.org/http://www.leavealegacy.org/http://www.leavealegacy.org/http://www.leavealegacycentralohio.org/http://www.pppnet.org/ -
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Resources . World
In England: Institute of FundraisingProfessionals
www.institute-of-fundraising.org.uk/
In Australia: www.auscharity.org
Legacy Giving Peter Chipman CFRE, Director of Planned Giving/Major Gifts, Tent 47Legacy Giving
http://www.institute-of-fundraising.org.uk/http://www.auscharity.org/http://www.auscharity.org/http://www.institute-of-fundraising.org.uk/http://www.institute-of-fundraising.org.uk/http://www.institute-of-fundraising.org.uk/http://www.institute-of-fundraising.org.uk/http://www.institute-of-fundraising.org.uk/ -
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And last .
Find and recruit a knowledgeablevolunteer to activate your legacy program.
I suggest that you do NOT contract-out asit is too expensive and they dont know
your charity like you do.
Legacy Giving Peter Chipman BBA, CFRE, Director of Planned Giving/Major Gifts, Tent 47
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Final thoughts .
START NOW
Legacy Giving Peter Chipman BBA, CFRE, Director of Planned Giving/Major Gifts, Tent 47
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START NOW
Legacy Giving Peter Chipman BBA, CFRE, Director of Planned Giving/Major Gifts, Tent 47
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START NOW
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What Variety Tents need
Legacy Giving Peter Chipman BBA CFRE Director of Planned Giving/Major Gifts Tent 47