legacy heritage technology breakout
DESCRIPTION
From the May, 2014 conference in ChicagoTRANSCRIPT
Technology Skills for Jewish
Professionals
Lisa Colton
Chief Learning Officer
See3 Communications
@lisacolton [email protected]
Traditional Mindset: Hub & Spokes
Characteristics of Social Media
• Participatory: It blurs the line between producer and consumer, media and audience.
• Open and Democratic: It encourages comments, voting and sharing of information. For this reason it is seen as authentic and trustworthy.
• Conversational: Two (or more) way conversation rather than one-directional broadcast. Is personal, specific, and engaging.
• Communal: Supports formation, growth & strength of communities around a particular shared interest.
• Connected: Thrives on being connected, rather than being territorial and proprietary.
Attention Economy
Be Social
Add Value
Be Real
Strengthen the Network
#1 THIS IS AN ATTENTION ECONOMY
#2: Be Social
Temple Israel, Memphis Facebook Page
#2: BE SOCIAL!
Bring Your Social Skills!
Social Skills: Tag People
#3:
ADD
VALUE
• Social Capital is the value of connections between and among nodes in social networks.
• Content should be newsworthy, unique, controversial, timely immediately useful and/or funny.
• 12:1 ratio of adding value.
SOCIAL CONTENT
IS SOCIAL CAPITAL
#4: BE REAL
Make it
Personal
#5: Improve The Health of the Network
Facebook Groups: JEDLAB
Facebook Groups: Darim Educators
Twitter: #JED21
John Fitch’s Steam Engine
John Fitch’s Steam Engine
TIPS
1. Stay nimble – change is the name of the game. Experiment, observe, and refine. Repeat.
2. Know your goals so you can use social media to achieve them, and know if you’re succeeding.
3. Address your whole culture, not just marketing & communications.
4. It’s a contact sport!
Be Generous