legacy parks

14
%8%#54)6% 35--!29

Upload: dieter-fouche

Post on 18-Mar-2016

217 views

Category:

Documents


0 download

DESCRIPTION

Executive Summary

TRANSCRIPT

Page 1: Legacy Parks
Page 2: Legacy Parks

"Where Nature Lives and Memories Never Die"

Contents

1. INTRODUCTION TO THE CONCEPT...........................................................

A first-to-market offering..........................................................................

Market research.......................................................................................

Why Legacy?...........................................................................................

The Legacy of Remembrance....................................................................

Legacy Parks Backed by an Experienced Entrepreneurial Team....................

Low Impact Development.........................................................................

The Legacy of Conservation......................................................................

2. DIFFERENTIATION.................................................................................

3. PRODUCT...............................................................................................

Product Definition...................................................................................

Burial Right Facts and Income Potential....................................................

Insurance Product...................................................................................

Land and Site Management Model...........................................................

4. MARKET................................................................................................

Market Segmentation..............................................................................

Target Market (end-user)..........................................................................

Distribution Channels..............................................................................

Marketing...............................................................................................

5. STRATEGY AND IMPLEMENTATION.........................................................

Milestones achieved................................................................................

Site development and roll out..................................................................

6. BUSINESS AND INVESTMENT OPPORTUNITY.........................................

01

01

01

01

01

01

01

02

03

04

04

04

05

06

07

07

07

08

08

09

09

09

10

Page 3: Legacy Parks

"Where Nature Lives and Memories Never Die"

Contents

1. INTRODUCTION TO THE CONCEPT...........................................................

A first-to-market offering..........................................................................

Market research.......................................................................................

Why Legacy?...........................................................................................

The Legacy of Remembrance....................................................................

Legacy Parks Backed by an Experienced Entrepreneurial Team....................

Low Impact Development.........................................................................

The Legacy of Conservation......................................................................

2. DIFFERENTIATION.................................................................................

3. PRODUCT...............................................................................................

Product Definition...................................................................................

Burial Right Facts and Income Potential....................................................

Insurance Product...................................................................................

Land and Site Management Model...........................................................

4. MARKET................................................................................................

Market Segmentation..............................................................................

Target Market (end-user)..........................................................................

Distribution Channels..............................................................................

Marketing...............................................................................................

5. STRATEGY AND IMPLEMENTATION.........................................................

Milestones achieved................................................................................

Site development and roll out..................................................................

6. BUSINESS AND INVESTMENT OPPORTUNITY.........................................

01

01

01

01

01

01

01

02

03

04

04

04

05

06

07

07

07

08

08

09

09

09

10

"Where Nature Lives and Memories Never Die"

Contents

1. INTRODUCTION TO THE CONCEPT...........................................................

A first-to-market offering..........................................................................

Market research.......................................................................................

Why Legacy?...........................................................................................

The Legacy of Remembrance....................................................................

Legacy Parks Backed by an Experienced Entrepreneurial Team....................

Low Impact Development.........................................................................

The Legacy of Conservation......................................................................

2. DIFFERENTIATION.................................................................................

3. PRODUCT...............................................................................................

Product Definition...................................................................................

Burial Right Facts and Income Potential....................................................

Insurance Product...................................................................................

Land and Site Management Model...........................................................

4. MARKET................................................................................................

Market Segmentation..............................................................................

Target Market (end-user)..........................................................................

Distribution Channels..............................................................................

Marketing...............................................................................................

5. STRATEGY AND IMPLEMENTATION.........................................................

Milestones achieved................................................................................

Site development and roll out..................................................................

6. BUSINESS AND INVESTMENT OPPORTUNITY.........................................

01

01

01

01

01

01

01

02

03

04

04

04

05

06

07

07

07

08

08

09

09

09

10

Page 4: Legacy Parks

Market research

Extensive market research was done and has con�rmed the opportunity and value proposition associated with the development of a national private burial footprint. There is a distinct unful�lled need for safe and more appealing places of remembrance.

Why Legacy?

Apart from being privately-owned and operated, Legacy Parks will be unlike any cemetery offering in South Africa and will combine unique and innovative elements of memorialisation, conservation and safe visitation to promote comfort for those left behind in an environment where the concept of legacy is a central design element.

The Legacy of Remembrance

Legacy Parks assists individuals and families to preserve the legacy of a loved one who has passed away. At every point of ones experience with Legacy Parks, utmost respect and care is given to the memory of the loved one. Whether it be the natural landscaping designed to improve with time, the technologies used to capture and forever store important moments, or even the �nancial model designed to last into perpetuity. Every detail about Legacy Parks is designed to show that the memory is as important to us, as it is to

Legacy Parks Backed by an Experienced Entrepreneurial Team

The founders of Legacy Parks bring extensive entrepreneurial and executive management experience and successes to the business. Willie Fouché has experience in leading major corporate enterprises having taken them through the various stages of development and sustainable growth.

Low Impact Development

Burial sites are characterised by low impact development. Timber, stone and other natural materials will be used. The heritage of existing buildings, facilities and sites will be restored and preserved thus incorporating and augmenting existing and natural beauty. There will be no protruding headstones or grave markers. Cremated remains can be buried, too. Ash scattering forms part of the offering allowing the family to plant a tree and / or position a remembrance plaque (or bench) on the site.

our customers.

The Legacy of Conservation

A natural burial is amongst

other things, a conservation tool

to create, restore and protect

urban green spaces. There are

no marble monuments or

wrought-iron gates in sight.

It is a nature reserve first.

02

Market research

Extensive market research was done and has con�rmed the opportunity and value proposition associated with the development of a national private burial footprint. There is a distinct unful�lled need for safe and more appealing places of remembrance.

Why Legacy?

Apart from being privately-owned and operated, Legacy Parks will be unlike any cemetery offering in South Africa and will combine unique and innovative elements of memorialisation, conservation and safe visitation to promote comfort for those left behind in an environment where the concept of legacy is a central design element.

The Legacy of Remembrance

Legacy Parks assists individuals and families to preserve the legacy of a loved one who has passed away. At every point of ones experience with Legacy Parks, utmost respect and care is given to the memory of the loved one. Whether it be the natural landscaping designed to improve with time, the technologies used to capture and forever store important moments, or even the �nancial model designed to last into perpetuity. Every detail about Legacy Parks is designed to show that the memory is as important to us, as it is to

Legacy Parks Backed by an Experienced Entrepreneurial Team

The founders of Legacy Parks bring extensive entrepreneurial and executive management experience and successes to the business. Willie Fouché has experience in leading major corporate enterprises having taken them through the various stages of development and sustainable growth.

Low Impact Development

Burial sites are characterised by low impact development. Timber, stone and other natural materials will be used. The heritage of existing buildings, facilities and sites will be restored and preserved thus incorporating and augmenting existing and natural beauty. There will be no protruding headstones or grave markers. Cremated remains can be buried, too. Ash scattering forms part of the offering allowing the family to plant a tree and / or position a remembrance plaque (or bench) on the site.

our customers.

The Legacy of Conservation

A natural burial is amongst

other things, a conservation tool

to create, restore and protect

urban green spaces. There are

no marble monuments or

wrought-iron gates in sight.

It is a nature reserve first.

02

Page 5: Legacy Parks

Market research

Extensive market research was done and has con�rmed the opportunity and value proposition associated with the development of a national private burial footprint. There is a distinct unful�lled need for safe and more appealing places of remembrance.

Why Legacy?

Apart from being privately-owned and operated, Legacy Parks will be unlike any cemetery offering in South Africa and will combine unique and innovative elements of memorialisation, conservation and safe visitation to promote comfort for those left behind in an environment where the concept of legacy is a central design element.

The Legacy of Remembrance

Legacy Parks assists individuals and families to preserve the legacy of a loved one who has passed away. At every point of ones experience with Legacy Parks, utmost respect and care is given to the memory of the loved one. Whether it be the natural landscaping designed to improve with time, the technologies used to capture and forever store important moments, or even the �nancial model designed to last into perpetuity. Every detail about Legacy Parks is designed to show that the memory is as important to us, as it is to

Legacy Parks Backed by an Experienced Entrepreneurial Team

The founders of Legacy Parks bring extensive entrepreneurial and executive management experience and successes to the business. Willie Fouché has experience in leading major corporate enterprises having taken them through the various stages of development and sustainable growth.

Low Impact Development

Burial sites are characterised by low impact development. Timber, stone and other natural materials will be used. The heritage of existing buildings, facilities and sites will be restored and preserved thus incorporating and augmenting existing and natural beauty. There will be no protruding headstones or grave markers. Cremated remains can be buried, too. Ash scattering forms part of the offering allowing the family to plant a tree and / or position a remembrance plaque (or bench) on the site.

our customers.

The Legacy of Conservation

A natural burial is amongst

other things, a conservation tool

to create, restore and protect

urban green spaces. There are

no marble monuments or

wrought-iron gates in sight.

It is a nature reserve first.

02

Market research

Extensive market research was done and has con�rmed the opportunity and value proposition associated with the development of a national private burial footprint. There is a distinct unful�lled need for safe and more appealing places of remembrance.

Why Legacy?

Apart from being privately-owned and operated, Legacy Parks will be unlike any cemetery offering in South Africa and will combine unique and innovative elements of memorialisation, conservation and safe visitation to promote comfort for those left behind in an environment where the concept of legacy is a central design element.

The Legacy of Remembrance

Legacy Parks assists individuals and families to preserve the legacy of a loved one who has passed away. At every point of ones experience with Legacy Parks, utmost respect and care is given to the memory of the loved one. Whether it be the natural landscaping designed to improve with time, the technologies used to capture and forever store important moments, or even the �nancial model designed to last into perpetuity. Every detail about Legacy Parks is designed to show that the memory is as important to us, as it is to

Legacy Parks Backed by an Experienced Entrepreneurial Team

The founders of Legacy Parks bring extensive entrepreneurial and executive management experience and successes to the business. Willie Fouché has experience in leading major corporate enterprises having taken them through the various stages of development and sustainable growth.

Low Impact Development

Burial sites are characterised by low impact development. Timber, stone and other natural materials will be used. The heritage of existing buildings, facilities and sites will be restored and preserved thus incorporating and augmenting existing and natural beauty. There will be no protruding headstones or grave markers. Cremated remains can be buried, too. Ash scattering forms part of the offering allowing the family to plant a tree and / or position a remembrance plaque (or bench) on the site.

our customers.

The Legacy of Conservation

A natural burial is amongst

other things, a conservation tool

to create, restore and protect

urban green spaces. There are

no marble monuments or

wrought-iron gates in sight.

It is a nature reserve first.

02

Page 6: Legacy Parks

ss s

are

are are

04

*Price differentiation according to location on site

10 0

600

11 4

Ash grave:

600

3500

4 75

Standard grave:

Page 7: Legacy Parks

ss s

are

are are

04

*Price differentiation according to location on site

10 0

600

11 4

Ash grave:

600

3500

4 75

Standard grave:

Page 8: Legacy Parks

05

Land and Site Management Model

Although Legacy Parks own

land on which green burial

sites are developed, a JV

partnership model with

landowners has also been

structured to incorporate

special sites which are not

for sale or too expensive to

acquire outright.

0605

Land and Site Management Model

Although Legacy Parks own

land on which green burial

sites are developed, a JV

partnership model with

landowners has also been

structured to incorporate

special sites which are not

for sale or too expensive to

acquire outright.

06

Page 9: Legacy Parks

05

Land and Site Management Model

Although Legacy Parks own

land on which green burial

sites are developed, a JV

partnership model with

landowners has also been

structured to incorporate

special sites which are not

for sale or too expensive to

acquire outright.

0605

Land and Site Management Model

Although Legacy Parks own

land on which green burial

sites are developed, a JV

partnership model with

landowners has also been

structured to incorporate

special sites which are not

for sale or too expensive to

acquire outright.

06

Page 10: Legacy Parks

08

4 Market

Distribution Channels

Entry to market will be steered through various supply chain partners and channels which in themselves target specific audiences through their strategic marketing strategies. Included here is the:

Insurance industry and broker networks (as mentioned in the previous section). Financial sector. Funeral homes (both national funeral homes and private niche funeral homes). Retirement centres.

Marketing

08

4 Market

Distribution Channels

Entry to market will be steered through various supply chain partners and channels which in themselves target specific audiences through their strategic marketing strategies. Included here is the:

Insurance industry and broker networks (as mentioned in the previous section). Financial sector. Funeral homes (both national funeral homes and private niche funeral homes). Retirement centres.

Marketing

Page 11: Legacy Parks

08

4 Market

Distribution Channels

Entry to market will be steered through various supply chain partners and channels which in themselves target specific audiences through their strategic marketing strategies. Included here is the:

Insurance industry and broker networks (as mentioned in the previous section). Financial sector. Funeral homes (both national funeral homes and private niche funeral homes). Retirement centres.

Marketing

08

4 Market

Distribution Channels

Entry to market will be steered through various supply chain partners and channels which in themselves target specific audiences through their strategic marketing strategies. Included here is the:

Insurance industry and broker networks (as mentioned in the previous section). Financial sector. Funeral homes (both national funeral homes and private niche funeral homes). Retirement centres.

Marketing

Page 12: Legacy Parks

12 .

10

5second phase Wiesenhof as well as the approval processes for 3 further

sites (Howick, Port Elizabeth and Pretoria.)

of Wiesenhof represents an asset value equal to R1.65-billion (100 hectares at 10% cover - 55 000 burial rights at R30 000 each.)

For further information on Legacy Parks investment please contact:

Willie Fouché (Legacy Parks)

Tel: 083 261 7981Email: [email protected]

(Complete Business and Financial Plan available on request)

Page 13: Legacy Parks

12 .

10

5second phase Wiesenhof as well as the approval processes for 3 further

sites (Howick, Port Elizabeth and Pretoria.)

of Wiesenhof represents an asset value equal to R1.65-billion (100 hectares at 10% cover - 55 000 burial rights at R30 000 each.)

For further information on Legacy Parks investment please contact:

Willie Fouché (Legacy Parks)

Tel: 083 261 7981Email: [email protected]

(Complete Business and Financial Plan available on request)

Page 14: Legacy Parks

Directors WD Fouche (Snr.) WD Fouche L Fouche D Fouche

Legacy Parks (PTY) LTDCo. Reg. No: 2008/007726/07FSB REG NR: 43016 NCR REG NR: NCRCP5665

Address Farm Wiesenhof, Klapmuts Road, R44Postal Address PO Box 50, Klapmuts, 7625

Tel 021 886 6866Fax 086 293 6108

Email [email protected]