Legal Issues of Internet Marketin

g

• How to do email marketing without breaking the law

• How to work with affiliates• How to work with SEO companies• What to watch out for in agreements

with online advertising companies• The main legal considerations of

social media • Website compliance• Advertising compliance

We will be covering:

How to do email marketing without breaking the law

• Unsolicited direct marketing email• Individual subscribers v corporate subscribers• Consent and double opt in• Soft opt in• Information requirements• Privacy Policy

How to work with affiliates

• Disclosure• Disclaimer• Marketing regulations

How to work with SEO companies• Clarity is key• Service• Price• Payment• Tie-in• Termination

Online advertising companies

• Brand protection• Tie-in• Roll-over• Exclusivity• Indemnity from you• Indemnity from them

Social media

• CAP Code• Confidentiality•Defamation

Website compliance•Website Compliance Checklist•Website Terms of Use• Privacy Policy• Cookie Policy• Terms of business (e-commerce terms)

Advertising compliance• CAP Code• Sanctions • Enforcement

Any questions?

Thank You!