legendary ads vault: claude hopkins collection (1,621

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How To Reverse-Engineer The 1,621 Most Pro8table Ads Of All-Time... ...To Assemble High-Converting Sales Copy Of Your Own In Just 7 Days (( PPRROOOOFF BBEELLOOWW:: $$990099,,112266,,331155 IInn PPrroo88ttaabbllee AAddvveerrttiissiinngg)) “Yippee Ki-Yay, Motherfucker.” It’s one of those feelings you never forget. In fact, there's nothing quite like it. The day you experience it for the =rst time. I'm talking about your =rst “million-dollar payday”. It happened to me on July 31st, 2017. 3 years, 6 months, and 17 days after I made my =rst online sale. More on that and my copywriting journey later. First, let’s talk numbers. Top 7 Reasons To Finish Reading This Short Letter ! The ability to assemble high-converting sales copy... is the single greatest money-making skill you could ever hope to acquire. ! Common wisdom equals common income... studying ad masterpieces from the past 120 years leads to uncommon wisdom (which leads to uncommon income). ! The value of this world-class collection… is equal to Claude Hopkins’ impact on the advertising and copywriting world. ! You’ll study proven copy and proLtable ads… and discover the strategies behind the most successful Copy Legends of all-time. ! You’ll own a lifetime resource… =lled with creative inspiration and direction (without the frustration of not knowing what to write and how to write it). ! You’ll read the highest-converting… headlines, hooks, appeals, pitches, and calls-to-action – and innovate upon them to increase conversion rates. ! You’ll understand irresistible “big ideas”... and how to deploy them to increase the order-pulling power of your own offers. Legendary Ads Vault: Claude Hopkins Collection (1,621 Total Ads) https://www.copylegends.com/ 1 of 45 05/11/2020 22:40

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Page 1: Legendary Ads Vault: Claude Hopkins Collection (1,621

HHooww TToo RReevveerrssee--EEnnggiinneeeerr TThhee 11,,662211 MMoosstt PPrroo88ttaabbllee AAddss OOff AAllll--TTiimmee.........To Assemble High-Converting Sales Copy Of Your Own In Just 7 Days

((PPRROOOOFF BBEELLOOWW:: $$990099,,112266,,331155IInn PPrroo88ttaabbllee AAddvveerrttiissiinngg))

“Yippee Ki-Yay, Motherfucker.”

It’s one of those feelings you never forget.

In fact, there's nothing quite like it.

The day you experience it for the =rst time.

I'm talking about your =rst “million-dollar payday”.

It happened to me on July 31st, 2017.

3 years, 6 months, and 17 days after I made my =rst online sale.

More on that and my copywriting journey later.

First, let’s talk numbers.

TToopp 77 RReeaassoonnss TToo FFiinniisshh RReeaaddiinngg TThhiiss SShhoorrtt LLeetttteerr

! The ability to assemble high-converting sales copy... is the single greatest money-making skill you couldever hope to acquire.

! Common wisdom equals common income... studying ad masterpieces from the past 120 years leads touncommon wisdom (which leads to uncommon income).

! The value of this world-class collection… is equal to Claude Hopkins’ impact on the advertising andcopywriting world.

! You’ll study proven copy and proLtable ads… and discover the strategies behind the most successful CopyLegends of all-time.

! You’ll own a lifetime resource… =lled with creative inspiration and direction (without the frustration of notknowing what to write and how to write it).

! You’ll read the highest-converting… headlines, hooks, appeals, pitches, and calls-to-action – and innovateupon them to increase conversion rates.

! You’ll understand irresistible “big ideas”... and how to deploy them to increase the order-pulling power ofyour own offers.

Legendary Ads Vault: Claude Hopkins Collection (1,621 Total Ads) https://www.copylegends.com/

1 of 45 05/11/2020 22:40

Page 2: Legendary Ads Vault: Claude Hopkins Collection (1,621

PPoooorr--CCoonnvveerrttiinngg CCooppyy IIss AA CCOONNFFEESSSSIIOONN

Poor-converting copy is a confession that you're following the wrong "school" of copywriting.

By =nishing this letter...

...you'll discover strategies used to slash the common confusion and frustration...

...suffered by most of today's struggling copywriters and advertisers.

Adopt these proven methods as your own, for each piece of sales copy that you assemble...

...and you'll be given a clear sense of direction and creative inspiration for starting, 7nishing, and launching "winning"ads, sales letters, and emails to pro7tably grow your online business...

...in the same ways the greatest ink-slingers of all-time have done over the past 131+ years.

TThhee ##11 RReeaassoonn WWhhyyMMoosstt CCooppyywwrriitteerrss TTooddaayy

AArree SSccrreewweedd

Everyone knows these things, but they're worth repeating…

Everyone knows these things, but they're worth repeating…

The Beatles... overrated.

Legendary Ads Vault: Claude Hopkins Collection (1,621 Total Ads) https://www.copylegends.com/

2 of 45 05/11/2020 22:40

Page 3: Legendary Ads Vault: Claude Hopkins Collection (1,621

Jimi Hendrix... wasn’t actually that talented on the guitar.

The Rolling Stones... not worth the price of admission.

And Freddie Mercury… don’t even get me started on that guy.

The artists topping the charts today... are FAR MORE superior singers, musicians, songwriters, and performers.

DDoonn’’tt yyoouu aaggrreeee??

Of course not.

We all know that OLD SCHOOL trumps NEW SCHOOL when it comes to music.

Hell, that applies to most forms of art.

TThhee CCrriittiiccaall PPrroobblleemmFFoorr CCooppyywwrriitteerrss IInn 22002200

I see most copywriters today focusing on the “new”…

...while maintaining blissful ignorance of the “old”.

Scrolling and clicking around…

...trying to load their copy chamber with six different magic bullets…

...new strategies, new software, new “gurus”.

New. New. New.

I see it every day.

And THAT’S the #1 problem.

Legendary Ads Vault: Claude Hopkins Collection (1,621 Total Ads) https://www.copylegends.com/

3 of 45 05/11/2020 22:40

Page 4: Legendary Ads Vault: Claude Hopkins Collection (1,621

IItt’’ss CCaalllleedd AA““CCooppyywwrriittiinngg MMiixx”” ––

AAnndd IItt’’ss AA FFaattaall SSttrraatteeggyy

This is the sort of botched job that results from this shiny-object-syndrome.

I should know…

...my copy used to Qop harder than a belly off a 50-foot high-dive for 7 long, painful years because of this approach...

...until I discovered the art of "pro7table swiping".

That’s because…

...the most successful, pro7table, and high-converting advertising campaigns of all-time…

...were crafted by the original Copy Legends...

...and long before the online gooroos you see in your feeds today…

...started peddling such rampant and dangerous misinformation.

And that’s why you’re not 100% to blame for your copywriting struggles (up until now, at least).

Is the child to blame – the one who can’t ride a bike because he was taught to watch a circus clown riding a unicycle?

Is the marksman to blame – the one who can’t hit a target from 100 yards away because he was taught to use a 12-gauge shotgun?

Of course not.

Now, here’s an interesting question for you...

WWhhaatt’’ss TThhee ##11 TThhiinngg EEvveerryy SSuucccceessssffuull CCooppyywwrriitteerrHHaass IInn CCoommmmoonn??

They all own – AND STUDY – signiLcant collections of proven, proLtable sales copy masterpieces written byAdvertising Hall-of-Famers!.

It’s why “swipe =les” are all the rage in our business these days.

In fact, every “Copy Legend” I’ve studied pays tribute to the genius minds that came before them for this EXACTreason.

And every time I read one of their books and they mention a particular ad written by another copywriter…

...I immediately stop everything I’m doing, hunt it down, study it, and add it to my collection.

That’s why my ad collection includes 4,000+ of these beauties.

And just in case you think collecting ads off the Facebook “Ad Library” is your best bet for building an epic swipe=le...

THERE’S A SMARTER WAY!

Legendary Ads Vault: Claude Hopkins Collection (1,621 Total Ads) https://www.copylegends.com/

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Page 5: Legendary Ads Vault: Claude Hopkins Collection (1,621

I’ll show you a dozen other swipe =les every elite-level copywriter should study at the end of this letter.

Because when innovated upon in the right way, they can build empires.

Here’s the biggest misconception about swipe Lles, though…

The objective isn’t to copy or “ethically steal”.

It’s to innovate.

You see, everyone wants to create something brand new...

...but you can be just as successful (even more so), by imitating what’s already been successful in the past.

And here’s a controversial “copywriting truism" for you…

There’s massive success to be had by innovating upon the work of others until you have great ideas of your own.

And unless you can come up with high-converting sales copy on your own, it’s in your best interest to copy ideas,then innovate them in your own ways.

HHeerree’’ss TThhee BBiiggggeesstt MMiissccoonncceeppttiioonnAAbboouutt SSwwiippee FFiilleess,, TThhoouugghh……

The goal isn’t to copy or “ethically steal”. It’s to innovate.

You see, everyone wants to create something brand new...

...but you can be as successful (even more so) by imitating what’s already been successful in the past.

Here’s a controversial “copywriting truism for you…

There’s massive success to be had by innovating upon the work of others until you have great ideas of your own.

And unless you can assemble high-converting sales copy on your own...

...it’s in your best interest to copy ideas, then innovate them in your own unique ways.

AAss ““SSiirr GGaarryy ooff HHaallbbeerrtt”” OOnnccee SSaaiidd……(You’ll Want To Read This)

He should know, he’s one of the most successful copywriters of all-time.

In fact, he aung his ink so well…

...he once wrote a 1-page, 361-word sales letter that generated…

27 %

Gary HalbertAmerican Copy Legen,

The "Prince of Print"

Legendary Ads Vault: Claude Hopkins Collection (1,621 Total Ads) https://www.copylegends.com/

5 of 45 05/11/2020 22:40

Page 6: Legendary Ads Vault: Claude Hopkins Collection (1,621

...20,000+ checks PER DAY and mailed out 600,000,000+ copies...

...because it was so damn pro=table for him.

HHeerree’’ss WWhhyy YYoouu SShhoouullddGGiivvee AA DDaammnn......

If you’re in need of world-class copywriting and advertising…

...you’re going to need to learn the skills, tools, and resources to do it YOURSELF.

The bad news is...

...the small handful of elite-level copywriters today who can do it... assemble true high-converting sales copy…

...are in such high demand that you can’t hire them without spending an absurd price (and a handsome piece of yourpro7ts)...

...and even then, you still need to wait in line.

The good news is…

You can learn to do it yourself (and faster than you think).

The most critical pieces are...

...7nding the right “mentors” to learn from...

...the right strategies to use...

...and the right, proven, and pro7table masterpieces to innovate upon.

Once you have all that...

...your new, repeatable process smashes straight through all the confusion, frustration, and painful learning curves...

...it takes all the mystery out of it!

While at the same time, there is something important to mention here...

HHooww TToo KKnnooww IIff YYoouu’’llll PPrroossppeerr ((AAnndd PPrroo88tt))FFrroomm TThhiiss MMaasstteerr SSwwiippee FFiillee

" “You don’t understand my copywriting problem.”

" “How do I know you’re quali7ed to make this offer?”

" “I don’t believe you – this sounds too good to be true.”

" “It sounds cool, but I don’t need this right now.”

" “This product won’t work for me, my product, or my business.”

" “Can I get my money back if I hate its guts?”

Legendary Ads Vault: Claude Hopkins Collection (1,621 Total Ads) https://www.copylegends.com/

6 of 45 05/11/2020 22:40

Page 7: Legendary Ads Vault: Claude Hopkins Collection (1,621

" “I can’t afford it, anyway.”

All of these concerns are real and valid.

So much so, that I’ve made it a point to address each one of them for you in the letter below.

At the same time…

...if I’ve learned anything from my modest copywriting success over the past few years…

...it’s that readers will 7ght to the death to preserve their right to say, “No”...

...to not be “sold”.

Because so often…

...it feels as if we’re admitting defeat by investing in a product that we’re deeply interested in...

...one which we’re con7dent we can use to achieve the “primary promise” it offers...

And because of that...

...when we see an ad that catches our attention...

...a sales letter that shows us the bene7ts of a particular product or service that can move us from a state of “pain” toone of “pleasure”...

...and when our deep intuition tells us the value we'll receive far outweighs the minimal investment for lifetime accessto it...

...we still 7ght to the death to not be "sold"...

44 SSiimmppllee WWaayyss TToo KKnnooww IIff YYoouu’’rree AA ““TTrruuee SSttuuddeenntt OOff CCooppyywwrriittiinngg””

# You want to discover new ways to assemble high-converting copy... MORE than you want to save the fewbucks it’ll cost you to discover them.

# You trust your intuition... MORE than your prideful “sales threat detector”... when it comes to knowing whatwill help to transform your copywriting abilities.

# You consider your open-mindedness and ambition... for building a valuable “Copywriter’s Toolkit”... as anASSET, rather than a liability.

# You have the perspective that you’ve “SOLD YOURSELF” on the best opportunities you see... rather than“being sold”.

If either of those strikes a chord with you…

...I invite you to =nish reading this short letter and join me on the “inside” with other readers who were recently in your

Legendary Ads Vault: Claude Hopkins Collection (1,621 Total Ads) https://www.copylegends.com/

7 of 45 05/11/2020 22:40

Page 8: Legendary Ads Vault: Claude Hopkins Collection (1,621

same position who had this to share about their decision...

FFoorr TThhoossee WWhhooDDoonn’’tt KKnnooww MMee......

My name is Matt Bockenstette.

I’m the founder of Copy Legends.

I'm also the lead researcher and publisher behind the “Legendary Ads Vault”.

It's now the fastest-growing ad collection on the internet.

I started this project for copywriters, advertisers, and online business owners... those like you and me, who love togeek out over this kind of stuff.

Now, this may be a bit unconventional, but...

...I want to share some great feedback I got from a recent reader…

Legendary Ads Vault: Claude Hopkins Collection (1,621 Total Ads) https://www.copylegends.com/

8 of 45 05/11/2020 22:40

Page 9: Legendary Ads Vault: Claude Hopkins Collection (1,621

Are you ready for my “damning admission”?

Here's the deal...

I'm not known as one of the "greatest copywriters alive".

Hell, before today, I'd bet you'd never even heard my name before.

IIss tthhaatt aaccccuurraattee ttoo ssaayy??

I haven't published a best-selling book or created a fancy copywriting "script" software.

I haven't launched a full-scale copywriting course... or spoken at any of the major conversion summits.

As far as the world of copywriting goes, I'm closer towards the lower end of the totem pole.

Is that what you were expecting to hear?

HHeerree''ss TThhee MMoorraallOOff TThhee SSttoorryy......

I started Copy Legends earlier in 2020.

I felt frustrated with how much misinformation was being taught about copywriting.

Misinformation that’s confusing, complex, and incomplete.

Long story, short…

I spent 7 years trying to make my =rst online sales. No joke.

It was brutal. And painful. And also, unnecessary.

TTeellll mmee,, ddooeess aannyy ooff tthhiiss ssoouunndd ffaammiilliiaarr??

...I bought every “tripwire”...

...opted-in for every ebook...

...watched all the webinars…

...and even purchased some pricey “copywriting courses”.

None of it worked.

Legendary Ads Vault: Claude Hopkins Collection (1,621 Total Ads) https://www.copylegends.com/

9 of 45 05/11/2020 22:40

Page 10: Legendary Ads Vault: Claude Hopkins Collection (1,621

Why?

Because they were all different “new age” approaches.

It made me the poster boy for the infamous “shiny object syndrome” I mentioned earlier.

My desire to improve my copywriting abilities...

...was ALWAYS GREATER than my lack of knowledge about HOW to turn it into a pro=table online business.

Because of those painful experiences...

I’ve been where you may be right now.

I’ve known that struggle.

I’ve felt that frustration.

I’ve lived in that confusion.

It took me a long time to understand the power of my own words and all that they could achieve.

Then, one day, a different kind of “switch” happened.

PPrraaiissee TToo MMaasstteerrOObbii--CCllaauuddee KKeennoobbii

I owe a large debt of gratitude to the teachings of Claude Hopkins...

...along with dozens of other Copy Legends I’ve studied over the years.

But Claude… man, he sparked something within me that helped to make sense of all that left me so confused.

Once I started studying his (and other Legend's) ads, everything started to change.

That's what makes this opportunity so unique.

The value of this product has ZERO to do with me, my authority, or my experience.

It has everything to do with your ability to learn from the greatest "Word Warriors" of all-time.

DDIISSCCLLAAIIMMEERR: Every single ad I've collected (4,000+ now), across my many collections... I've collected myself. I didn'tbuy and repurpose any of these ads.

And, if it does help to boost my "authority", I have tasted a modicum of success online because of what I learnedfrom his ads...

JJaannuuaarryy 1155tthh,, 22001144

The day I made my Lrst online sale.

That =rst year, my online business generated $127,017.62 in sales.

The very next year (last 7 months)... $932,921.84 in sales.

Legendary Ads Vault: Claude Hopkins Collection (1,621 Total Ads) https://www.copylegends.com/

10 of 45 05/11/2020 22:40

Page 11: Legendary Ads Vault: Claude Hopkins Collection (1,621

The year after that... $3,285,932.62 in sales.

The year after that… I sold my businesses for low 7-Lgures.

Legendary Ads Vault: Claude Hopkins Collection (1,621 Total Ads) https://www.copylegends.com/

11 of 45 05/11/2020 22:40

Page 12: Legendary Ads Vault: Claude Hopkins Collection (1,621

One of the lump-sum payments being my =rst “million-dollar payday”.

(****** I've been "Facebook Slapped" for providing proof of this in the past, so I've included it in a follow-up email after Isend you the 5-step ad copy sequence I used to launch Copy Legends.)

SSoo,, WWhhyy AAmm II TTeelllliinnggYYoouu AAllll TThhiiss??

To illustrate a vital point for every single copywriter...

...that your ability to assemble high-converting copy...

...is your single greatest money-making asset.

For those businesses in my early years...

...I was in charge of “words” and “numbers”...

...while my business partner handled back-end operations.

It was during those years when I realized the power of my own words.

And my passion for copywriting, advertising, and studying the “Old School Wordsmiths”... has grown ever since.

Today, I put all my time and effort into Copy Legends.

And as a result, my =rst project has been a raving success.

Legendary Ads Vault: Claude Hopkins Collection (1,621 Total Ads) https://www.copylegends.com/

12 of 45 05/11/2020 22:40

Page 13: Legendary Ads Vault: Claude Hopkins Collection (1,621

It was born out of necessity – not out of need.

TThhee BBeesstt GGooddddaammnnAAdd CCoolllleeccttiioonn OOff IIttss KKiinndd

(And The Largest, Too)

It’s a swipe Lle collection like you’ve never seen before – guaranteed.

Inside, you’ll see =rst-hand what the highest-converting ads in the world look like.

You’ll also discover...

...how powerful swipe 7les can be for elite-level copywriters...

...who know how to use them to THEIR ADVANTAGE.

And not only that, but also...

TToopp 55 RReeaassoonnss WWhhyy YYoouu’’llll LLoovvee OOwwnniinngg TThhiissLLiiffeettiimmee RReessoouurrccee::

$ You’ll discover powerful, repeatable processes for starting, =nishing, and launching “winning” sales copy... studya proven ad, innovate upon it, launch it, test it, rinse, repeat.

$ You’ll be able to assemble high-converting headlines, appeals, hooks, pitches, and calls-to-action... designed tomake your prospects take sales-advancing actions.

$ You’ll be able to launch pro=table products and services with sales copy designed to... optimize conversions...increase average order value... and grow the lifetime value of each customer.

$ You’ll be able to establish yourself as the go-to expert for moving your customers from their biggest “pain”... totheir desired “state of pleasure”.

$ You’ll be able to transform your copywriting from your biggest liability... to your single-greatest money-makingasset... while growing your online business at a pro=t.

IItt’’ss BBeeccaauussee OOff TThheessee RReeaassoonnss……

That EVERY world-class copywriter and advertiser today…

...the ones making between $1 million, $10 million, and even $100 million per year online…

...all have massive swipe 7les of the most successful ads of all-time.

It’s because of the high-power strategies used in the old-school ads they collect...

...are advanced-level techniques that can breathe NEW LIFE into dead and underperforming offers…

...and help to transform and scale them into 6-, 7-, and 8-7gures in sales.

47 %

Legendary Ads Vault: Claude Hopkins Collection (1,621 Total Ads) https://www.copylegends.com/

13 of 45 05/11/2020 22:40

Page 14: Legendary Ads Vault: Claude Hopkins Collection (1,621

And that’s why I’m most excited to share this brand new ad collection with you today.

““DDoo YYoouu JJuuddggee AA PPllaayy BByy TThhee PPrriiccee OOff TThhee TTiicckkeett ––OOrr BByy TThhee PPeerrffoorrmmaannccee

YYoouu SSeeee??””

This master collection required some serious time and energy to create.

100’s of hours of learning, researching, collecting, and organizing…

...while scanning through 100,000+ pages of vintage newspapers and magazines.

And all with one simple intention:

To create the single largest collection of the highest-converting ads of all-time.

You’re reading this letter right now because it succeeded.

And what you’re about to be given...

...is a copywriting and advertising resource like you’ve never seen before...

...I guarantee it.

IINNTTRROODDUUCCIINNGG TTHHEE::

LLeeggeennddaarryy AAddss VVaauulltt::CCllaauuddee CC.. HHooppkkiinnss CCoolllleeccttiioonn

AAdd CCaammppaaiiggnn RRoosstteerr$ Bissell Carpet Sweeper Company: 30 Ads

$ Dr. Shoop’s Restorative: 114 Ads

Legendary Ads Vault: Claude Hopkins Collection (1,621 Total Ads) https://www.copylegends.com/

14 of 45 05/11/2020 22:40

Page 15: Legendary Ads Vault: Claude Hopkins Collection (1,621

$ Liquozone: 70 Ads

$ Schlitz Beer: 120 Ads

$ Van Camp’s Pork & Beans: 113 Ads

$ Van Camp’s Evaporated Milk: 90 Ads

$ Lord & Thomas: 40 Ads

$ Quaker Oats Puffed Wheat & Puffed Rice: 218 Ads

$ Quaker Oats Oatmeal: 66 Ads

$ Goodyear Tires: 292 Ads

$ Van Camp’s Spaghetti: 20 Ads

$ REO Motor Car Company (REO The Fifth): 77 Ads

$ Pepsodent: 259 Ads

$ Palmolive Shaving Cream: 63 Ads

$ Palmolive Soap: 49 Ads

% TOTAL: 1,621 ADS

NNooww,, DDoonn’’tt GGoo GGeettttiinngg TThhee CCrraazzyy IIddeeaa TThhaatt……

...studying these ads, innovating upon them, and using Claude’s most pro=table copywriting strategies is dikcult...

...just because the most successful copywriters and advertisers of all-time used them...

The strategies are simple and become natural…

...yet become downright conversion powerhouses when studied and applied the right ways.

You’ll be able to use this rinse-and-repeat process, and you’ll also learn:

% How to get inside the mind of your perfect customer’s mind... VITAL for positioning your offer right in the pathof their pain and desired state of pleasure.

% How to deploy “social proof”... in a way that builds instant credibility for your product, offer, and brand.

% How to discover the primary “facts” about the product which you are trying to sell... which are most importantto your customers.

% How to use “personality” in your sales copy to connect with your customers on a deeper level... buildingfamiliarity, trust, and respect with your brand and offer.

% How to use “speciLcity” (and cut "generalities")... to improve the take rate of your front- and back-end offers.

Legendary Ads Vault: Claude Hopkins Collection (1,621 Total Ads) https://www.copylegends.com/

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% How to write curiosity-based headlines that capture your customer’s attention... from their very =rst glance.

% How to tap into the art of human psychology... and persuade your customer to take a sales-advancing action.

% How to evolve your ad campaigns – from prospecting to retargeting... over the course of weeks, months, andyears.

% How to “sweeten” your offer by eliminating your customer’s potential risk... silencing their inner “sales threatdetector”.

AAnndd TThhee BBeesstt NNeewwssOOff AAllll??

The 1,621 Claude Hopkins ads you’ll be given in the next few minutes…

...that’s just barely scratching the surface of what you’re about to receive.

Because after years of studying Claude Hopkins…

...and several months of intense “deep-dive” research into his life’s work…

...I’ve also come across a number of additional pieces of rare Claude Hopkins work that help to “connect-the-dots” tothe wisdom of his most pro=table ads.

YYOOUURR FFRREEEE BBOONNUUSS66--PPAACCKK

BBOONNUUSS ##11::

SScciieennttii88cc AAddvveerrttiissiinnggbbyy CCllaauuddee HHooppkkiinnss

The book that forever changed the face of modern advertising. The single book recommended by more “Copy

Legends” than any other book over the past 97 years.

BBOONNUUSS ##22::

Legendary Ads Vault: Claude Hopkins Collection (1,621 Total Ads) https://www.copylegends.com/

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MMyy LLiiffee IInn AAddvveerrttiissiinnggbbyy CCllaauuddee HHooppkkiinnss

The second book which marks Claude Hopkins’ legacy and the blueprint to his advertising success... that takes you"behind the scenes" to reveal his strategies and word magic.

BBOONNUUSS ##33::

""LLeeggeennddaarryy HHeeaaddlliinneess VVaauulltt""CCllaauuddee HHooppkkiinnss CCoolllleeccttiioonn

This legendary headlines collection includes 7,606 total headlines written by Claude Hopkins. Discover his strategiesfor how he structures, formats, and positions each headline.

BBOONNUUSS ##44::

Legendary Ads Vault: Claude Hopkins Collection (1,621 Total Ads) https://www.copylegends.com/

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Page 18: Legendary Ads Vault: Claude Hopkins Collection (1,621

RRaarree 11991100 SSppeeeecchh GGiivveenn bbyyCCllaauuddee HHooppkkiinnss

On May 25th, 1910, Hopkins gave a famous speech on a paper he wrote... for the Publicity section of the NationalConference of Charities and Corrections. BBOONNUUSS ##55::

""LLeeggeennddaarryy PP..SS.. SSttaatteemmeennttss"" VVaauulltt

A collection of 72 legendary P.S. Statements from many of the greatest Copy Legends of all-time... including DavidOgilvy, Gary Halbert, Bruce Barton, & Jay Abraham.

BBOONNUUSS ##66::

TThhee WWaallll SSttrreeeett JJoouurrnnaall''ss CCrreeaattiivvee LLeeaaddeerrss SSeerriieess

“The Wall Street Journal is extremely proud of the Creative Leaders Series of ads, one of the most successfulcampaigns in its history."

EEvveerryytthhiinngg YYoouu’’rree AAbboouutt TToo BBee GGiivveenn::

Legendary Ads Vault: Claude Hopkins Collection (1,621 Total Ads) https://www.copylegends.com/

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& The Legendary Ads Vault: Claude Hopkins Collection (1,621 Unique Ads)

' BONUS #1: Scienti=c Advertising by Claude Hopkins

' BONUS #2: My Life In Advertising by Claude Hopkins

( BONUS #3: Claude Hopkins “Legendary Headlines Vault” (7,606 Total Headlines)

) BONUS #4: Rare 1910 Speech Given by Claude Hopkins

* BONUS #5: Legendary P.S. Statements Vault (72 Total)

+ BONUS #6: The Wall Street Journals “Creative Leaders” Series (80 Total Ads)

OOhh,, AAnndd...... TTrryy OOuurr RRiivvaall’’ss,, TToooo

Legendary Ads Vault: Claude Hopkins Collection (1,621 Total Ads) https://www.copylegends.com/

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Claude used this classic closing headline across many ad campaigns.

Why? Because it worked so well, of course.

Legendary Ads Vault: Claude Hopkins Collection (1,621 Total Ads) https://www.copylegends.com/

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Here, I encourage you to do the same.

Or, I can show you what you’ll Lnd:

, An ad collection by Claude Hopkins for $597 including 60 ads ($9.95 per ad)

WWhheenn II FFiirrsstt BBeeccaammee AA ““TTrruuee SSttuuddeenntt”” OOff CCllaauuddee HHooppkkiinnss......

This was the only option available to scratch my “Swipe File Collector” itch.

As a direct result…

The idea of the “Legendary Ads Vault: Claude Hopkins Collection” was born.

Again, out of necessity.

And I want to share it with you.

To learn, grow, and evolve together.

To build our businesses together.

To reach out full earning potential together.

LLeett’’ss RReeaassoonn TTooggeetthheerr ––AAbboouutt PPrriiccee

I built this collection by standards of my own.

They’re uncommon standards.

I scanned through 100,000+ pages of vintage newspapers and magazines in order to =nd each unique ad...

...while =nding the clearest image of each, the source, the date, then organized them all in chronological order foryou.

67 %

Legendary Ads Vault: Claude Hopkins Collection (1,621 Total Ads) https://www.copylegends.com/

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The single biggest sensation in this brand new project is the price at which I offer it to you.

The master collection itself – the =rst published within the “Legendary Ads Vault”...

...results from a deep desire to provide the highest degree of value a resource like this can provide.

If I’ve done that – and I believe that I have – the price is both unique and sensational.

Thus, this collection gives you more value for your money than any other in existence.

I encourage (and welcome) you to decide that for yourself.

TThhee FFIINNAALL SSTTEEPP BBeeffoorree LLaauunncchhiinngg::PPRRIICCEE

THIS was one last critical decision I still needed to make.

And boy, oh boy…

I ran through the gauntlet on this one!

Here was my original logic:

With immediate, lifetime access to...

...the "Legendary Ads Vault: Claude Hopkins Collection" (1,621 unique ads)

...Scienti7c Advertising and My Life In Advertising…

...the Claude Hopkins “Headlines Vault” (7,606 total headlines)...

...his rare 1910 speech…

...the “Legendary P.S. Statements Vault” (72 total)…

...AND The Wall Street Journal’s “Creative Leaders” series (80 total ads)...

A one-time payment of just $497 would be the “Deal-Of-The-Decade” to every ambitious, open-minded, “TrueStudent” of copywriting and advertising.

At that price, it made perfect, logical sense.

And then when you compare the “Price-Per-Ad” value against the only other option (for $100 less, too)...

...it was an absolute no brainer.

It would’ve been a difference of:

>>> 60 ads for $597 ($9.95 PER AD) vs...

>>> 1,621 ads for $497 (just $0.31 cents PER AD).

****CCUUEE:: GGLLOOBBAALL PPAANNDDEEMMIICC****

When the Coronavirus pandemic started wreaking havoc...

...the world changed overnight as fellow business overs and consumers alike began to struggle.

Legendary Ads Vault: Claude Hopkins Collection (1,621 Total Ads) https://www.copylegends.com/

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Then came the $6 Trillion Stimulus Package issued by the U.S. Government…

...because the =nancial devastation had begun to outgrow our ability to keep up with it.

Because of that…

I decided to make a “price pivot” and deliver even more value.

The largest Claude Hopkins Ad Collection in existence… for just $97.

Hell, at THAT price…

...you would've owned 1,621 of the most successful ads the world has ever seen…

...for just $0.12 cent each (8,187% more value than the only other available option.

TThhee FFiinnaall PPrriiccee -- JJuusstt $$77(Pay What You Can)

Some called me crazy.

My brother, he called me a moron.

Eh, I’ve been called worse.

YYoouu sseeee,, tthhee vvaalluuee ooff tthhiiss ccoolllleeccttiioonn iissnn’’tt oonn tthhee pprriiccee yyoouu ppaayy ffoorr iitt......

...the inherent value is determined by the useful knowledge you discover from it...

...and how you apply that knowledge to pro7tably grow your business with high-converting sales copy.

The value of Claude Hopkins is absolute.

SSoo,, wwhhyy ggiivvee aawwaayy $$990099,,112266,,331155 wwoorrtthh ooff pprroo77ttaabbllee aaddss ffoorr jjuusstt $$77??

Simple – as the publisher of Copy Legends and the creator of the “Legendary Ads Vault”...

...I did some research about what’s most important to consumers right now, during this global pandemic.

Now, what I found didn’t surprise me, but it was just the reminder I needed.

The single most important “buying factor” for struggling, cost-conscious consumers and copywriters…is how muchthey spend today.

(Regardless of how much value they receive in return.)

IIss TThhiiss OOlleerr TToooo GGooooddTToo BBee TTrruuee??

IIss iitt ppoossssiibbllee II''mm ooffffeerriinngg aa vvaalluuee ttoooo ggrreeaatt ttoo bbee ccrreeddiibbllee??

DDoo ppeeooppllee sshhyy aatt tthhee tthhoouugghhtt ooff ggeettttiinngg ttoooo mmuucchh vvaalluuee ffoorr tthheeiirr mmoonneeyy??

This offer gives you 1,621 of the world's greatest advertising and copywriting masterpieces.

Included, is the life's work of Claude Hopkins, the "Advertising Immortal".

Legendary Ads Vault: Claude Hopkins Collection (1,621 Total Ads) https://www.copylegends.com/

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These are ads that no one cares to confess they haven't read...

...ads that have been studied by the most successful copywriters to ever aing their own ink.

What about the price?

Collecting a master swipe =le, in itself, is no great achievement.

But the aim of this project has always been to get it into the hands of the most ambitious, open-minded, andcourageous copywriters...

...the "True Students" who will use it to their advantage... assemble high-converting sales copy with it... and growtheir business, pro=tably.

In my experience... this caliber of copywriter would rather study these classics... over scouring the "Facebook AdLibrary", any day...

It's for this reason...

...that I've priced this product to value ambition, over experience.

So that anyone with a burning passion to learn, can afford to learn from the very best.

TThhaatt''ss WWhhyy YYoouu HHaavvee TThhee OOppppoorrttuunniittyy TToo““PPaayy WWhhaatt YYoouu CCaann””

Which means...

...the minimum is $7 (for reasons stated above).

But also... you have the opportunity to place your own value on this advanced-level ad collection.

For some...

$7 is about all they have to invest in their copywriting abilities right now.

And that’s what makes this opportunity so unique.

For others...

...they’re fortunate enough to be in the position to pay a little more for the value they’re going to receive from it.

For instance...

Robert B., who just recently paid $100, because he knew the value of this asset far exceeded just $7!

Or there's Gioino...

Legendary Ads Vault: Claude Hopkins Collection (1,621 Total Ads) https://www.copylegends.com/

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Who recently paid $197, because he knew the value of adding this to his ad collection was worth a small fortune...

And then there's Lawton...

Who recently paid $250 – because he believes the value of the Claude Hopkins collection is worth 36x the minimumprice!

That’s the beauty of “Pay What You Can”.

I’m con=dent you’re going to love it, regardless of how much you’re able to pay.

In terms of STRAIGHT VALUE…

1,621 of the highest-converting ads for just $7...

...equals 230,414% more value than the next best option.

That’s what Copy Legends is all about.

IInn TThhee NNeexxtt FFeeww MMiinnuutteess ––HHeerree’’ss EEvveerryytthhiinngg YYoouu’’llll BBee GGiivveenn

Legendary Ads Vault: Claude Hopkins Collection (1,621 Total Ads) https://www.copylegends.com/

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& The Legendary Ads Vault: Claude Hopkins Collection (1,621 Unique Ads)

' BONUS #1: Scienti=c Advertising by Claude Hopkins

' BONUS #2: My Life In Advertising by Claude Hopkins

( BONUS #3: Claude Hopkins “Legendary Headlines Vault” (7,606 Total Headlines)

) BONUS #4: Rare 1910 Speech Given by Claude Hopkins

* BONUS #5: Legendary P.S. Statements Vault (72 Total)

+ BONUS #6: The Wall Street Journals “Creative Leaders” Series (80 Total Ads)

SSccrroollll TToo OOffffeerr SSuummmmaarryyComplete Your Order Now For Just $7

Legendary Ads Vault: Claude Hopkins Collection (1,621 Total Ads) https://www.copylegends.com/

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Is “digital scarcity” some kind of trick?

Yes. And sometimes no.

And at exactly that point rests a do-or-die decision for online businesses.

You see, we as copywriters and advertisers, have all the power and skill to trick people.

Or, so we think.

But we’re wrong. We can’t fool aannyy of the people aannyy of the time.

There's a "twelve-year-old mentality" in this country: every six-year-old has one.

We’re a nation of smart people.

And most smart people ignore most digital scarcity tactics because most digital scarcity tactics ignore smart people.

So we try new tricks. New gimmicks.

A new trick and a new gimmick are one in the same.

And above all, the digital scarcity we add to our sales copy must be the truth.

For if we play tricks with the truth, we die.

““II’’vvee GGoott AA GGrreeaatt GGiimmmmiicckk..LLeett’’ss TTeellll TThhee TTrruutthh..””

Here’s some truth for you.

Copy Legends is a new online business.

And because of that, as Claude taught me, I’m testing EVERYTHING.

First, price.

Here are the split tests running:

% TEST A: $7

% TEST B: $17

% TEST C: $27

% TEST D: $37

97 %

Legendary Ads Vault: Claude Hopkins Collection (1,621 Total Ads) https://www.copylegends.com/

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It may not seem like a major test, but I assure you, it is.

Here’s the great news for you:

Fate dealt you a nice hand here by landing you on “Test A"...

...which means you have the opportunity to pick up the entire “Legendary Ads Vault: Claude Hopkins Collection”... foras little as just $7.

HHeerree’’ss WWhhyy YYoouuSShhoouulldd AAcctt NNooww::

I’ve scheduled this Lrst “Price Test A” to allow 500 total purchases of the “Legendary Ads Vault: Claude HopkinsCollection”.

These =rst 500 copywriters are apart of my “Founding Members” group...

...and will receive a host of future bene=ts... including signi=cant discounts on my future ad collections... CopyLegends Swag, and paid newsletters.

At the time of posting this image recently, there were only 139 spots left.

The spots are =lling up even faster than I anticipated... which is a great vote of con=dence for you as you prepare to“pull the trigger”.

After the next 139 spots are Llled...

...this URL will redirect to a separate page dedicated to “Test B” (and a higher price-aoor of $17).

My plan is to do that until I Lnd the highest-converting price-point.

WWee’’rree AAllll CCooppyywwrriitteerrss AAnndd BBuussiinneessss PPeeooppllee HHeerree......

...so I’ve got no issue discussing this stuff with you because I know you understand it.

Legendary Ads Vault: Claude Hopkins Collection (1,621 Total Ads) https://www.copylegends.com/

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You don’t see this kind of truth and open-dialogue in a sales letter.

This is my invitation to you to take advantage of this unique offer and opportunity while you still can...

...while it’s still at the lowest price it’s ever been offered (that’s also the truth).

(The “DO THIS OR DIE” headline is from my “Advertising Advertising” ad collection... how ad agencies advertise theirown services... which gave me inspiration for this section… more on this collection in a bit).

TThhrreeee--CClliicckk AAcccceessss TTooTThhee LLeeggeennddaarryy AAddss VVaauulltt

(+ FREE BONUS 6-Pack)

Once you click the red button below, you’ll “scroll to offer summary” at the bottom of this page... where you cancomplete your safe and secure checkout.

And once you complete your order... you’ll receive instant access to all your new, epic ad collections on the very nextpage.

Here’s what you can expect to see (and how to access your .PDF Lles):

Legendary Ads Vault: Claude Hopkins Collection (1,621 Total Ads) https://www.copylegends.com/

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(You’ll also receive an email con7rmation receipt with the same quick, easy download buttons.)

Legendary Ads Vault: Claude Hopkins Collection (1,621 Total Ads) https://www.copylegends.com/

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SSccrroollll TToo OOffffeerr SSuummmmaarryyComplete Your Order Now For Just $7

PP..SS..YYoouurr PPrroodduucctt--PPrriiccee--RReessuullttss GGuuaarraanntteeee

(You’re Going To Want To Read This, Too)

I’ll be honest again…

At =rst, I wasn’t going to offer a guarantee because this offer is so damn strong it doesn’t need one.

Then, I checked my ego at the keyboard and realized this has nothing to do with what I think.

And everything to do with you feeling 100% protected... regardless of how much you pay for this legendary adcollection.

Which is why I’m giving you three separate guarantees.

PPrroodduucctt GGuuaarraanntteeee:

Legendary Ads Vault: Claude Hopkins Collection (1,621 Total Ads) https://www.copylegends.com/

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I’m incredibly proud of the Claude Hopkins Collection I’ve built for you and our fellow copywriters.

Which is why… if you =nd a larger collection of Claude Hopkins ads anywhere on the internet... simply send me apersonal email. If it contains 1,621+ unique ads...

...I’ll INSIST on refunding your entire investment on this product. And of course, you keep everything, for free.

PPrriiccee GGuuaarraanntteeee:

My Lrst intention is to serve you – always.

One way of doing that is by offering you the highest value, for the lowest price.

Which is why… if you =nd a paid Claude Hopkins ad collection for less than $.01 per ad anywhere on the internet...

...I’ll INSIST on refunding your entire investment on this product and buy my competitor’s product for you... so youcan add it to your impressive ad collection. And of course, you keep everything, for free.

RReessuullttss GGuuaarraanntteeee:

I believe in Claude Hopkins' ability to teach you to assemble high-converting sale copy.

So much so, that I’m willing to guarantee your results, on his behalf.

Which is why… if you don’t receive 3X ROI what you pay for this product after studying Claude’s Ads and reading hisbooks...

...I’ll INSIST on refunding your entire investment on this product. And of course, you keep everything, for free.

TThhaatt''ss TThhee DDeeaall..

You either receive:

>>> The single largest Claude Hopkins ad collection (1,621) on the internet...

>>> For the lowest price (less than $.01 per ad)...

>>> And earn at least $3 for every $1 you invest in this product…

...or I’ll refund your entire investment on the Claude Hopkins Collection... and you keep everything, for free.

That’s how conLdent I am.

And as crazy as I’ve been called for offering a 3X ROI guarantee on a copywriting resource (because there are 1,001+factors to generating online sales)... I know exactly what I’m doing.

And the truth is...

I wouldn’t dare to make such an incredible offer unless I was certain that we’d both come out on top, victorious.

I’m talking… “THIS...IS… SPARTA…” kinda victorious.

Legendary Ads Vault: Claude Hopkins Collection (1,621 Total Ads) https://www.copylegends.com/

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SSccrroollll TToo OOffffeerr SSuummmmaarryyComplete Your Order Now For Just $7

33 CCrriittiiccaall LLeessssoonnss::1 Easy, 1 Hard, & 1...

I’ve been at a crossroads like this many times before.

And I’ve learned all three lessons along my own long, painful... and thrilling copywriting journey.

The way I see it, we all learn these three lessons at some point as a copywriter and online business owner.

LLEESSSSOONN ##11:: DDoo NNootthhiinngg

This is the easy one.

After all, what’s easier than doing nothing?

This lesson is easiest for copywriters who already have a thriving online business... fueled by high-converting salescopy.

>>>>>> For those who are already world-class copywriters who have nothing more to learn on the topic.

>>>>>> For those who have established authority in their market.

>>>>>> For those who don’t need more cash Qow, customers, or credibility.

EEvveerryy ttiimmee yyoouu ddoo nnootthhiinngg ((oorr ddoonn’’tt nneeeedd ttoo ddoo ssoommeetthhiinngg)),, tthheerree’’ss aa vvaalluuaabbllee lleessssoonn ttoo bbee lleeaarrnneedd..

If that’s you, I applaud your success.

If it’s not you yet, there’s a second lesson we all face.

LLEESSSSOONN ##22:: DDoo IItt AAllll OOnn YYoouurr OOwwnn

This is the hard one.

Sure, it may take you a little while, maybe even 7 years like me, but it’s not impossible.

If you spend a couple of hundred hours to build a collection of ads to learn from the original Copy Legends.

Every time you try to Lgure it all out on your own...

...there’s a valuable lesson to be learned. If that’s you, I commend you for your commitment to your craft, because Iknow what that level of work requires.

If that’s not you, either, there’s also a third opportunity for a valuable lesson.

Legendary Ads Vault: Claude Hopkins Collection (1,621 Total Ads) https://www.copylegends.com/

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LLEESSSSOONN ##33:: PPaarrttnneerr UUpp WWiitthh SSoommeebbooddyy

This is the exciting one.

To work with someone who’s been where you are (and where you want to be)...

...and used the power of his own words to build 6- and 7-=gure online businesses.

Someone who’s already put in the hard, painful work and is willing to share the fruits of that labor with you.

Out of those three lessons… which one gives you what you most desire?

OOnnllyy 113399 ““FFoouunnddiinngg MMeemmbbeerr”” SSppoottss LLeefftt AAtt TThhiiss $$77 PPrriiccee……

The next 139 “Founding Member” spots are reserved for copywriters who take advantage of this uniqueopportunity.

But you must act now before all 500 spots are =lled for this “Price Test A” (before the price increases).

Above, I mentioned that the most critical lesson Claude Hopkins taught me… was to TEST EVERYTHING.

That’s what I’m doing with the price of this offer, to Lnd the highest-converting price point.

No tricks, no gimmicks, no false-scarcity.

The truth.

At the time I updated this image…

...there were only 139 “Founding Member” spots left.

(That’s what I’m calling the 7rst 500 copywriters who see the value of this opportunity and take immediate action.)

That’s the caliber of copywriter I want to work with.

Once the spots =ll up, the URL for this page will redirect to a higher price point of $17 (and then $27, and then $37).

Legendary Ads Vault: Claude Hopkins Collection (1,621 Total Ads) https://www.copylegends.com/

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My goal here is to test which price converts the best.

SSiizzee MMaatttteerrss(Why Bigger Swipe Files Are Always Better)

By now, it’s crystal clear why every elite-level copywriter REQUIRES a world-class swipe Lle.

Earlier, I promised to show you the most popular ad collections here at Copy Legends.

Here are the “Top 10” from last month (based on customer purchases, not personal opinion):

- Claude Hopkins

- Daivd Ogilvy

- Eugene Schwartz

- Gary Halbert

- John Caples

- Robert Collier

- Advertising Advertising

- Joseph Sugarman

- Maxwell Sackheim

- Joe Karbo

It may sound crazy to have a swipe Lle with so many various ad collections, but it makes total sense…

You see, the more styles of high-converting copy you study and test out…

...the better your chances are of =nding the perfect word, phrase, or idea that allows you to strike digital gold.

For example, this sales page alone…

...uses various “swipes” from at least a dozen different ads…

...(and all written by different “Copy Legends”).

AAnndd tthhee ccrraazziieesstt ppaarrtt??

Every day, copywriters just like you are collecting as many ad collections as possible.

WWhhyy??

Because the “Price-to-Value” ratio is an absolute no-brainer.

Here’s what I’m talking about…

Legendary Ads Vault: Claude Hopkins Collection (1,621 Total Ads) https://www.copylegends.com/

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"# of Items" refers to how many ad collections they purchased.

HHeerree''ss WWhhyy YYoouu SShhoouulldd GGiivvee OOnnee LLaasstt DDaammnn......

You have a unique opportunity to build a world-class swipe Lle for mere pennies per ad…

Why?

Because I’m also going to be testing the price points of each additional ad collection as well.

If you’re feeling inspired to invest in your copywriting ability, this is your moment of truth.

And, if collecting as many ad collections as you want...

...isn't feasible for you right now, start with what is.

If that means 2 collections, start with 2.

If that means 22 collections, go with 22.

The value you receive increases proportionately.

And regardless, starting with the Claude Hopkins collection is the absolute PERFECT place for every copywriter tostart.

Legendary Ads Vault: Claude Hopkins Collection (1,621 Total Ads) https://www.copylegends.com/

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22 TThhiinnggss AArree 110000%% CCeerrttaaiinnIIff YYoouu’’rree SSeeeeiinngg TThhiiss PPaaggee

. Through divine intervention... you and Copy Legends collided at the perfect moment... – right here, rightnow... because you’re lucky enough to see this offer for the lowest price it’s ever been (that’s the truth);and…

. If you’re seeing this page... it means there’s still a “Founding Member” spot available for the minimum“Pay What You Can” price of just $7...

If you’re ready to start kicking ads and taking names... click the red button below to “scroll to offer summary” at thebottom of this page.

FFrreeqquueennttllyy AAsskkeedd QQuueessttiioonnss

Before launching this new

I sent this letter to a hand ” for any questions theythought readers may have

I’ve answered them for yo

+ What EXACTLY is the “

+ What are my FREE BONUSES?

+ When will I receive AC

+ Is this 100% RISK-FREE

+ Will this work for me?

+ What if I don’t need th

+ What if I can’t afford th

+ Do you have any othe

PP..PP..SS..AArree TThheessee TThhee BBeesstt TTeessttiimmoonniiaallss EEvveerr WWrriitttteenn??

Legendary Ads Vault: Claude Hopkins Collection (1,621 Total Ads) https://www.copylegends.com/

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Payment InformationContact

PP..PP..PP..SS..FFoorr TTooddaayy OOnnllyy ((FFiirrsstt 2255))......

For today only, add the two bonuses below to your order for free ($34 value).

Simply check the box for each product in the section down below and they'll be added to your order at no charge andbe ready for immediate download on your con=rmation page!

(Limited to 7rst 25 "Founding Members".)

Legendary Ads Vault: Claude Hopkins Collection (1,621 Total Ads) https://www.copylegends.com/

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Payment Methods

Robert Collier Ad Collection (51 Total)One-Time Bonus Offer: Robert Collier (1885-1950) is an "Original Copy Legend" whose fame rose as a copywriter, advertiser, and self-help author. 

To no surprise, Collier’s most successful ad campaigns sold books – hundreds of thousands of them at the time, by mail. 

Notable titles in this collection include: “H. G Wells Outline of History”, “O. Henry”, “Shakespeare”, Frank H. Simmonds’ “History of the World War”, “True Stories of the Great War”, and the “Harvard Classics”.

-----CHECK THE BOX BELOW to get immediate access to 51 of Robert Collier’s highest-converting ads for just $7 right now.

$7.00

John Caples Ad Collection (28 Total)One-Time Bonus Offer: John Caples (1900-1990) is an "Original Copy Legend" whose brilliance for mail-order advertising earned him a place in the advertising Hall of Fame.

Remembered for his classic ad for the U.S. School of Music in the 1920s, the famous headline read, ""TThheeyy llaauugghheedd wwhheenn II ssaatt ddoowwnn aatt tthhee ppiiaannoo.. BBuutt wwhheenn II ssttaarrtteedd ttoo ppllaayy!! ––""

David Ogilvy once called Caples, "One of the most effective copywriters there has ever been."

-----CHECK THE BOX BELOW to get immediate access to 28 of John Caples’s highest-converting ads for just $7 right now.

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Legendary Ads Vault: Claude Hopkins Collection (1,621 Total Ads) https://www.copylegends.com/

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David Ogilvy Ad Collection (58 Total)One-Time Bonus Offer: David Ogilvy (1911-1999) is an “Original Copy Legend” known as one of the advertising age’s most successful copywriters.

His influence on the industry as a whole has been so large that Advertising Age called him, “One of the greatest creative minds in the advertising business,” and Time recognized him as, “The most sought-after wizard in the advertising business.”-----CHECK THE BOX BELOW to get immediate access to 58 of David Ogilvy’s highest-converting ads for just $7 right now.

$7.00

Eugene Schwartz Ad Collection (49Total)One-Time Bonus Offer: Eugene Schwartz (1927-1995) is an "Original Copy Legend" highly-regarded as one of the greatest direct-response advertising copywriters of all-time. 

Schwartz also authored the “Bible of Advertising”, titled, “Breakthrough Advertising” (1966). 

He wrote some of the most celebrated lines in direct-mail advertising, such as, ““GGiivvee MMee 1155 MMiinnuutteess AAnndd II’’llll GGiivvee YYoouu aa SSuuppeerr--PPoowweerr MMeemmoorryy..””

-----CHECK THE BOX BELOW to get immediate access to 49 of Eugene Schwartz’s highest-converting ads for just $7 right now.

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Gary Halbert Ad Collection (37 Total)One-Time Bonus Offer: Gary Halbert (1938-2007) is an "Original Copy Legend" best remembered for writing one of the single most successful sales letters of all time…

It was mailed out over 600,000,000 times and generated $250,000+ per day in its prime. 

And his ads, primarily written for his own products and services, provide a masterclass in the ability to sell one’s self – the pinnacle of all copywriting abilities. 

-----CHECK THE BOX BELOW to get immediate access to 37 of Gary Halbert’s highest-converting ads for just $7 right now.

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Advertising Advertising Ad Collection(218 Total)One-Time Bonus Offer: Do you know the real test of any true Copywriter or Advertiser? Their ability to sell themselves – their own copywriting and advertising services.

This collection includes 218 legendary ads by many of the largest ad agencies of all-time selling their own services:

N.W. Ayer & Son: 68 Ads

J. Walter Thompson: 65 Ads

Lord & Thomas: 40 Ads

Ruthrauff & Ryan: 34 Ads

Ogilvy & Mather: 11 Ads

-----CHECK THE BOX BELOW to get immediate access to 218 of the highest-converting “Advertising Advertising” ads ever written for just $27 right now.

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Legendary Ads Vault: Claude Hopkins Collection (1,621 Total Ads) https://www.copylegends.com/

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N.W. Ayer & Son "Legacy Theme" AdCollection (78 Total)SPECIAL ONE-TIME BONUS OFFER: My all-time favorite & most treasured ad collection at Copy Legends. This legendary “Legacy Theme” series by N.W. Ayer & Son is the most brilliant campaign I’ve ever seen across 100,000+ pages of vintage newspapers and magazines.

It ran from 1919-1923 – a total of 47 ads – that portray the most unique, captivating short-stories and parables used to tie an advertising message together.

-----CHECK THE BOX BELOW to get immediate access to all 78 of N.W. Ayer & Son’s “Legacy Theme Ad Series” for just $27 right now.

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Maxwell Sackheim Ad Collection (38Total)One-Time Bonus Offer: Maxwell Sackheim(1890-1982) is an "Original Copy Legend" best-known for many of the highest-converting ads all time. His two most famous headlines read:

“Do You Make These Mistakes In English?”

“Seven Deadly Advertising Mistakes”

He worked for two of the largest ad agencies during the “Golden Age of Advertising” before starting his own agency.

He was also the founder of the “Book-of-the-Month Club”, which sold an astonishing 40,000,000+ books by mail within 3 years. 

-----CHECK THE BOX BELOW to get immediate access to 38 of Maxwell Sackheim’s highest-converting ads for just $7 right now.

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Volkswagen "Think Small" AdCollection (158 Total)SPECIAL ONE-TIME BONUS OFFER: Ranked by Advertising Age as the single greatest advertising campaign of all-time, Volkswagen’s “Think Small” (and “Lemon”) campaign was spear-headed by Original Copy Legend, Bill Bernbach (Doyle, Dane, & Bernbach).

It’s the #1 most creative advertising campaign in the entire Copy Legends collection.

Lucky for you, I’ve found 158 crystal-clear images of them. If you’re EVER looking for creative inspiration… this one’s for you!

-----CHECK THE BOX BELOW to get immediate access to all 158 of Volkswagen’s legendary “Think Small” ad series for just $27 right now.

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Joseph Sugarman Ad Collection (39Total)One-Time Bonus Offer: Joseph Sugrman is one of the few Original Copy Legends still alive today. Through his masterful copywriting, the JS&A Group became one of America’s largest source of space-age products, introducing dozens of new electronic innovations during the 70s. 

He won honors for the “Direct Marketing Man of the Year” and the prestigious “Maxwell Sackheim Award” for creativity in direct marketing. His most successful  product, “BluBlocker” sunglasses have sold 20 million pairs thanks to his famous “Vision Breakthrough” ad (#1 in the collection)

-----CHECK THE BOX BELOW to get immediate access to 39 of Joseph Sugarman’s highest-converting ads for just $7 right now.

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Legendary Ads Vault: Claude Hopkins Collection (1,621 Total Ads) https://www.copylegends.com/

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Joe Karbo Ad Collection (10 Total)One-Time Bonus Offer: Joe Karbo (1925-1980) is an Original Copy Legend still considered to be one of the foremost experts on copywriting, headlines writing, and direct response advertising.

By establishing new precedents, he helped build the foundation for today’s advertising industry, making himself a fortune in the process.

His greatest success was his book, “The Lazy Man’s Way To Riches”, which revealed all of his secrets. His ad campaign for this book is legendary.

-----CHECK THE BOX BELOW to get immediate access to 10 of Joe Karbo’s highest-converting ads for just $7 right now.

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Eugene Schwartz Philips PublishingSpeechSPECIAL ONE-TIME BONUS OFFER: On October 8th, 1993, Eugene Schwartz gave his famous “Breakthrough Advertising” speech at Philips Publishing – just two years before he passed away. Inside, he summarizes the 8-part process he used to assemble his most legendary ads..

Here’s how he begins… “This is Eugene Schwartz. I want to take a few minutes with you, to impart to you, some things that I have learned in my lifetime about copywriting. It’s going to change the way you write forever.”

-----CHECK THE BOX BELOW to get immediate access to Eugene Schwartz’s rare 1993 Philips Publishing speech not for FREE (limit: 25).

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Victor Schwab Ad Collection (7 Total)One-Time Bonus Offer: Victor Schwab (1898-1980) is an Original “Copy Legend” is responsible for many of the “100 Greatest Ads Of All-Time”, including:

“How To Win Friends And Influence People”

“How Long Should An Advertisement Be?”

“100 Good Advertising Headlines – And Why They Were So Profitable”

“How I Made $100,000 With a “Fool” Idea”

-----CHECK THE BOX BELOW to get immediate access to 7of Victor Schwab’s highest-converting ads right now for FREE (limited: 25).

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Neil French Ad Collection (97 Total)One-Time Bonus Offer: Neil French (1944-Present) is Copy Legend with one of the most unique, direct, and unusual forms of advertising, copywriting, and creative design of all-time. His campaign for “The Ball Partnership” is one of my favorite collections ever, including:

“Is This The Best Ad Ever Written?”

“This Is An Advertisement.”

“What Makes This Such A Good Advertisement?”

“We Apologize, And Then Again, We Don’t.”

“There Is A Spelling Mistake In This Advertisement. The First Person To Spot It Will Receive $500.”

-----CHECK THE BOX BELOW to get immediate access to 97 of Neil French’s highest-converting ads right now for just $7.

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Legendary Ads Vault: Claude Hopkins Collection (1,621 Total Ads) https://www.copylegends.com/

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Legendary Sales Letters Vault (59Total)SPECIAL ONE-TIME BONUS OFFER: A master collection of the 59-highest converting sales letters of all time, assembled by 26 of the Original Copy Legends. Inside, you’ll discover

>> The sales letter assembled in 1919 that achieved a 100% success rate (#5)...

>> The sales letter masterpiece that was the “control” (highest-performing) for 35+ years (#34)...

>> The 1-page (361-word) sales letter that was sent to 600,000,000 people and generated 20,000+ checks per day(#40)...

>> The legendary 3-page sales letter (one of our favorites) that ran from 1974-2003 and grossed $2 BILLION DOLLAR IN SALES (#51)...

-----CHECK THE BOX BELOW to get immediate access to 59 of the highest-converting sales letters right now for just $97.

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James Webb Young Ad Collection (30Total)One-Time Bonus Offer: James Webb Young (1886-1973) is an original Copy Legend who inauenced the development and history of the advertising industry at every level. He was the mastermind behind many of the greatest ads of all-time, including:

“Hand Woven By The Mountain People Of New Mexico” (sold 26,000+ neckties from one page in 1940)

“Within The Curve Of A Woman’s Arm” (one of the most controversial ads of all-time)

“Why Every Man Hopes His First Child Will Be A Boy”

-----CHECK THE BOX BELOW to get immediate access to 30 of James Webb Young’s highest-converting ads right now for just $7.

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Bruce Barton Ad Collection (36 Total)One-Time Bonus Offer: Bruce Barton (1886-1967) is an original Copy Legend who was a leading influencer for modern advertising. Founder of the legendary ad agency, BBDO, Barton wrote many of the most famous ads & sales letters (and books) of the past 100 years, including:

“The Story of Two Men Who Fought in the Civil War”

“How Two Men Built Up A Great Bank”

“The Glory of the Upward Path”

“This is Marie Antoinette Riding to her Death”

-----CHECK THE BOX BELOW to get immediate access to 36 of Bruce Barton’s highest-converting ads right now for just $7.

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Alexander Hamilton Institute AdCollection (151 Total)SPECIAL ONE-TIME BONUS OFFER: The Alexander Hamilton Institute is one of the oldest and most successful business schools of all-time, thanks to their genius advertising campaign. If you sell to business owners, this is for you.

This collection contains many of the “100 Greatest Ads”, including:

>> “Men Who ‘Know It All’ Are Not Invited To Read This Page”

>> “The Glory Of The Upward Path”

>> “Three Great Fears That Haunt The Fireside”

>> “The Story oF Two Men Who Started Side by Side”

-----CHECK THE BOX BELOW to get immediate access to 151 of the Alexander Hamilton Institute’s highest-converting ads right now for just $27.

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Legendary Ads Vault: Claude Hopkins Collection (1,621 Total Ads) https://www.copylegends.com/

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FOUNDING MEMBER MONTHLYSUBSCRIPTIONSPECIAL ONE-TIME BONUS OFFER: Here’s a deal the devil wouldn’t have made on his best day…

A “Founding Members” monthly subscription that continues to add even more of the highest-converting ads of all-time to your master swipe file.

Each month you’ll receive EVERY brand new ad collection published by Copy Legends direct to your inbox. 2-3 ad collections guaranteed each month.

This is a unique subscription – and it’s not for everyone. It’s the only offer on the internet that delivers proven copy, profitable ads, and master swipe files each month, like clockwork.

No tricks. No gimmicks. This subscription runs at just $47/mo. And you’ll be given “self-cancellation” links each month, so you’re in complete, 100% control.

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CHECK THE BOX BELOW to subscribe to the Founding Member Monthly Subscription. Just $47 today, and every thirty days thereafter. Cancel anytime (on your own). There’s a special place in hell for subscription scammers, and I don’t like to sweat.

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David Abbott Ad Collection (121 Total)One-Time Bonus Offer: David Abbott(1938-2014) is an original Copy Legend who shook the advertising world with his bold & brazen style. Abbott wrote many of the most successful all-time ads for The Economist, Volkswagen, Volvo, Chivas Regal, & Sainsbury’s, including:

>> “How Long Can These Men Survive Without Food?” (#1)

>> “To Dad” (perhaps, his greatest ad) (#4)

>> “99% of 1%ers are subscribers.” (#9)

>> “If the Welding Isn’t Strong Enough, The Car Will Fall On The Writer.” (#32)

-----CHECK THE BOX BELOW to get immediate access to 121 of David Abbott’s highest-converting ads right now for just $7.

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LaSalle Extension University Ad Collection (130 Total)SPECIAL ONE-TIME BONUS OFFER: The LaSalle Extension University was referred to as “The Largest Business Training Institution In The World” in its prime. They sold the promise of financial freedom, upward expansion, and finding purpose through advanced training. This collection contains many of the greatest “business opportunity” ads of all-time, including:

>> “The Three Ways Money Comes”

>> “Are You The Ten-Pin or the Ball?”

>> “Do You Know That You’re Wealthy?”

>> “Are You a Business Coward?”

>> “The Simple Secret of Success”

-----CHECK THE BOX BELOW to get immediate access to 130 of the LaSalle Extension University’s’s highest-converting ads right now for just $27.

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Legendary Ads Vault: Claude Hopkins Collection (1,621 Total Ads) https://www.copylegends.com/

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Legendary Ads Vault: Claude Hopkins Collection (1,621 Total Ads) https://www.copylegends.com/

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