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Lego YCN Brief Rob Pritchard Jones Sam Mellis

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Lego Brief: Create a campaign for the LEGO Brand that distinguishes LEGO from all competitors

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Page 1: Lego presentation

Lego YCN Brief

Rob Pritchard JonesSam Mellis

Page 2: Lego presentation

History

Page 3: Lego presentation

Competitors

Page 4: Lego presentation

Target Audience

Page 5: Lego presentation

Mood Board

Page 6: Lego presentation
Page 7: Lego presentation
Page 8: Lego presentation
Page 9: Lego presentation
Page 10: Lego presentation

Placement

Page 11: Lego presentation

Support


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