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© 14.3.2011 Eigner VPE Folie: 1 Lehrstuhl für Virtuelle Produktentwicklung Martin Eigner Complexity Management and PLM

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© 14.3.2011 Eigner VPE Folie: 1

Lehrstuhl für Virtuelle Produktentwicklung

Martin Eigner

Complexity Management and PLM

© 14.3.2011, Eigner VPE Folie: 3

Lehrstuhl für Virtuelle Produktentwicklung

Agenda

1 |

3 | External and Internal Variance

2 | Solutions for Variant Handling: Neutral and Generic BOM

4 | Simplexity – Symplify the Things

5 | Strategic Product Planning and Architecture

Complexity Management and PLM 2011

1 | Complexity based on Multidisciplinary Products

© 14.3.2011, Eigner VPE Folie: 4

Lehrstuhl für Virtuelle Produktentwicklung

Example Cayenne

Interior Modules: 660

Pipes: 1.200 - 1.500

Pins: 600 bis 2.000

length of pipe: approx..: 2.800 m, 60-70 kg

32 Vehicle-specific Cable Ducts

Source: Porsche AG

Complexity based on more function and higher variation

Lehrstuhl für Virtuelle Produktentwicklung

© 14.3.2011 Eigner VPE Folie: 5

Example BOSCH From 1 engine to 2 engines

No Kinematic based on electronically reverse

Dashboard space free

Shift Variance to Software and Electronic

Example BMW

All variants based on the same 2 liter engine

Differentiation based on different SW calibrations

116

118

120

Lehrstuhl für Virtuelle Produktentwicklung

© 14.3.2011 Eigner VPE Folie: 6

□ Mechatronic…

Mechanik Mechanic

Electronic

IT

Mecha- tronic

IT

Mechanic

Electronic

Mecha- tronic

…yesterday (1968) …tomorrow ???

Source: vgl. [me] 2.2010

When Software and Electronic becomes stronger, why should we use methods from

Mechanic & Hierarchical Requirements and Function Structure?

Software Becomes a Dominant Factor of the Product

Lehrstuhl für Virtuelle Produktentwicklung

© 14.3.2011 Eigner VPE Folie: 7

□ Mechatronic Elements

Sensor and Control Unit ECU electronic components

software

control

mechanics

testing / diagnosis

HIL simulation testing

Quelle: BOSCH

Software/Electronic becomes stronger….. Example: Adaptive Cruise Control

Lehrstuhl für Virtuelle Produktentwicklung

© 14.3.2011 Eigner VPE Folie: 8

Interdisciplinary Product Design based on an Extended V-Model

Anforderungs-

definition

Produkt-

Planung Entwicklung

Prozess-

planung Produktion Betrieb Recycling

Mechanik

E/E

Software

Dienst-

leistung

virtuelle Tests

Eigenschaftsabsicherung

Modellbildung- und Simulation

A/R

F

L

P A/R: Anforderung/Requirements

F : Funktion

L : logische Lösungselemente

P : physikalische Elemente

Integrierte Funktions- und Eigenschaftsabsicherung

(Model Based Design) Modellbildung und Simulation (Simulink, MATLAB, Modelica)

Disziplinenspezifische Modellbildung

(M-CAD, E-CAD, CASE)

Modellbildung, Beschreibung (z.B. in SysML, ModelicaML

physische Tests

hybride Tests

(z.B. HIL)

Lehrstuhl für Virtuelle Produktentwicklung

© 14.3.2011 Eigner VPE Folie: 9

Interdisciplinary Product Design requires new Design Methodologies („Pahl/Beitz and Rodenacker for Multidisciplinary Design“)

Functions should move into the foreground instead of Mechanics and Geometry.

Model Based Design as part of Systems Engineering (SE) should be established as an integrative Methodology and a bridge between the different engineering disciplines.

PLM should be the Backbone of the SE approach

Model based Design for Mechatronic Design

Lehrstuhl für Virtuelle Produktentwicklung

© 14.3.2011 Eigner VPE Folie: 10

Interdisciplinary Product Design based on an Extended V-Model

Anforderungs-

definition

Produkt-

Planung Entwicklung

Prozess-

planung Produktion Betrieb Recycling

Mechanik

E/E

Software

Dienst-

leistung

virtuelle Tests

Eigenschaftsabsicherung

Modellbildung- und Simulation

A/R

F

L

P A/R: Anforderung/Requirements

F : Funktion

L : logische Lösungselemente

P : physikalische Elemente

Integrierte Funktions- und Eigenschaftsabsicherung

(Model Based Design)

Modellbildung, Beschreibung (z.B. in SysML, ModelicaML

physische Tests

hybride Tests

(z.B. HIL)

Lehrstuhl für Virtuelle Produktentwicklung

© 14.3.2011 Eigner VPE Folie: 11

Systems Modeling becomes Part of the Engineering

multidisciplinary requirements modeling

360 rotation

360 rotation around point

max speed

collision detection

Original statement

Systeme: Doors, Requisit Pro, XML PLM-Systeme

Left drive

motor

gear

wheel

pinion 1

pinion 2

pinion 3

pinion 4

optic rotation measurement

LED

opt. sensor

ASURO

SE Systeme (SysML, ModellicML)

Multidisciplinary Requirements , Function, Behavior and Building Block Modeling

multidisciplinary E-BOM □ Supporting Systems Modeling

- Combined structures in the early phases of product development

Lehrstuhl für Virtuelle Produktentwicklung

© 14.3.2011 Eigner VPE Folie: 12

Example: Requirements for a MicroRobot

□ Engineering of a requirement structure with linked elements

System /Functional BOM

Satisfied by a function

Extracted requirements

Satisfied by a component

Engineering BOM

Lehrstuhl für Virtuelle Produktentwicklung

© 14.3.2011 Eigner VPE Folie: 13

Example for concept models (Architecture)

□ System structure

- Block definitions

- Internal structure

Internal structure of the control

<<electronic>>

Internal structure of the drive

<<mechanic>>

Engineering BOM

MircoRobot

Circuit board

Drive chassis

Controller

Sensor

motor

gear

wheel

electronics

mechanics

Lehrstuhl für Virtuelle Produktentwicklung

© 14.3.2011 Eigner VPE Folie: 14

CAD/CASE authoring systems

All data in one PDM system

Requirements structure System /Functional BOM (e.g. SysML) Engineering BOM

Product Lifecycle Management (PLM)

Plan Concept Design …

Engineering (authoring systems in concept design, M-CAD, E-CAD, CASE)

Engineering BOM

System structure model

System behavior model

System requirements model

System /Functional BOM

System requirements System structure

System requirements System structure

System behavior

SE as an integrated part of a PLM concept

Requirements management tools

Deriving hierarchical structure information (e.g. via XML)

Requirements structure

F1_300_200_G.ASM

F3_300_211_B.PRT

F3_300_238_F.PRT

4XX_200.ASM

L224_300_200_HS.ASM

Lehrstuhl für Virtuelle Produktentwicklung

© 14.3.2011 Eigner VPE Folie: 15

Plan Concept Design Validate Production Support

Requirements BOM System /Functional BOM Engineering BOM Simulation/Testing BOM Manufacturing BOM Service BOM

Production Systems

(ERP/MES)

Product Lifecycle Management

(PLM)

Product and Process Backbone Mechatronic

Lehrstuhl für Virtuelle Produktentwicklung

© 14.3.2011 Eigner VPE Folie: 16

Interdisciplinary Product Design based on an Extended V-Model

Anforderungs-

definition

Produkt-

Planung Entwicklung

Prozess-

planung Produktion Betrieb Recycling

Mechanik

E/E

Software

Dienst-

leistung

virtuelle Tests

Eigenschaftsabsicherung

Modellbildung- und Simulation

A/R

F

L

P A/R: Anforderung/Requirements

F : Funktion

L : logische Lösungselemente

P : physikalische Elemente

Integrierte Funktions- und Eigenschaftsabsicherung

(Model Based Design) Modellbildung und Simulation (Simulink, MATLAB, Modelica)

physische Tests

hybride Tests

(z.B. HIL)

Lehrstuhl für Virtuelle Produktentwicklung

© 14.3.2011 Eigner VPE Folie: 17

Tools Modelling and Simulation

Lehrstuhl für Virtuelle Produktentwicklung

© 14.3.2011 Eigner VPE Folie: 18

Multidisciplinary modeling and simulation

Programming language for simulation

- Programming language of 4th generation and easy to use

- Textual

For example Matlab, Modelica, …

Graphical modeling

- Modeling graphs with blocks and signals

- Calculation in background

For example Matlab/Simulink, LMS AMESim, …

Component based modeling

- Component view with energy flows

- Model multidomain problems

- Reuse of library elements

For example Matlab/Simulink Simscape, Modelica Standard Library, …

Lehrstuhl für Virtuelle Produktentwicklung

© 14.3.2011 Eigner VPE Folie: 19

Description of the inverse pendulum in simulation model

Behavior of components is described in simulations e.g. in Matlab/Simulink

- pendulum and drive kinematics

- Actuators and sensors

- Controler

- Boundary conditions

Lehrstuhl für Virtuelle Produktentwicklung

© 14.3.2011 Eigner VPE Folie: 20

Interdisciplinary Product Design based on an Extended V-Model

Anforderungs-

definition

Produkt-

Planung Entwicklung

Prozess-

planung Produktion Betrieb Recycling

Mechanik

E/E

Software

Dienst-

leistung

virtuelle Tests

Eigenschaftsabsicherung

Modellbildung- und Simulation

A/R

F

L

P A/R: Anforderung/Requirements

F : Funktion

L : logische Lösungselemente

P : physikalische Elemente

Integrierte Funktions- und Eigenschaftsabsicherung

(Model Based Design)

Disziplinenspezifische Modellbildung

(M-CAD, E-CAD, CASE)

physische Tests

hybride Tests

(z.B. HIL)

Lehrstuhl für Virtuelle Produktentwicklung

© 14.3.2011 Eigner VPE Folie: 21

Discipline specific models for example software

Object oriented system and detailed Design (OOD)

Coding and Integration

- Automatic deriving of an skeleton for class definition

- „Programming by pressing a button“ is not realistic

© 14.3.2011, Eigner VPE Folie: 22

Lehrstuhl für Virtuelle Produktentwicklung

Agenda

1 |

3 | External and Internal Variance

2 | Solutions for Variant Handling: Neutral and Generic BOM

4 | Simplexity – Symplify the Things

5 | Strategic Product Planning and Architecture

1 | Design Methodology 2.0

Complexity Management and PLM 2011

Lehrstuhl für Virtuelle Produktentwicklung

© 14.3.2011 Eigner VPE Folie: 23

The Solution: Neutral or Modular BOM

Environment to define possible neutral structures of a product

Split BOM into a neutral/generic structure,

options and an instantiated structure

To make complexity visible

To reduces the BOM´s 1020-27

down to round about 5000!!! BOM´s

Whiteboard for System Engineers

Lehrstuhl für Virtuelle Produktentwicklung

© 14.3.2011 Eigner VPE Folie: 24

Modular (Generic) BOM

Modular BOM - Define options (option categories)

- Create a modular BOM Define the multi-level hierarchy

Assign Items to the modular BOM

Define product logic

- Create an order Assign specification

Derive order specific BOM

- Instantiated BOM´s only on the low level

Lehrstuhl für Virtuelle Produktentwicklung

© 14.3.2011 Eigner VPE Folie: 25

Product Family A

Cockpit

Steering column compl.

Dashboard

Distance tube

Steering wheel

Meters/gages

Dashboard upper part

Dashboard lower part

Airbag

(default/standard)

CRUISE=YES

CRUISE=YES & NAVI=YES

Legend

Product Family

Component in GPS

Position Variant with Rule

Item (Assembly or Part) …

Seats

3-spoke Steering Wheel 3004000751

4-spoke St. Wheel w/Cruise & Navi 3005600333

3-spoke Steering Wheel w/Cruise 2015700309

Generic Product Structure in Automotive

Machine Industry can use the same principles to simplify the Product Structure

© 14.3.2011, Eigner VPE Folie: 26

Lehrstuhl für Virtuelle Produktentwicklung

Agenda

1 |

3 | External and Internal Variance

2 | Solutions for Variant Handling: Neutral and Generic BOM

4 | Simplexity – Symplify the Things

5 | Strategic Product Planning and Architecture

Complexity Management and PLM 2011

1 | Design Methodology 2.0

Lehrstuhl für Virtuelle Produktentwicklung

© 14.3.2011 Eigner VPE Folie: 27

Order Configuration

Customer Smith

Car Type BMW 320i Convertible

Color Black

Extras

- Radio X25

Solution for Product Configuration

Product Structure

Product Configuration (Search for valid Solutions)

Prod. Variants Options

Constraints

Attach. parts ext.Attach. parts ext.

Car bodyCar body

……

VehicleVehicle

SeatsSeats

Seat, front leftSeat, front left

Seat cushionSeat cushion

BackrestBackrest

……

Foam0810

Backrest, Sport shape

Vachette leather, Heating1132

Structure7451

Trim cover8786

Foam0810 Foam0810

Backrest, Sport shape

Vachette leather, Heating1132

Backrest, Sport shape

Vachette leather, Heating1132

Structure7451 Structure7451

Trim cover8786 Trim cover8786

Seat rail0912 Seat rail0912

HeadrestHeadrest

ArmrestArmrest

ReclinerRecliner

Seat railSeat rail

...

Foam0812

Backrest, Normal shape

Alcantara1891

Structure7451

Trim cover9700

Foam0812 Foam0812

Backrest, Normal shape

Alcantara1891

Backrest, Normal shape

Alcantara1891

Structure7451 Structure7451

Trim cover9700 Trim cover9700

Armrest, Vachette leather4431

…...

Armrest, Vachette leather4431 Armrest, Vachette leather4431

…... …...

Foam0812

Backrest, Normal shape

Textile1990

Structure7451

Trim cover6541

Foam0812 Foam0812

Backrest, Normal shape

Textile1990

Backrest, Normal shape

Textile1990

Structure7451 Structure7451

Trim cover6541 Trim cover6541

……

Armrest, Alcantara4530

…...

Armrest, Alcantara4530 Armrest, Alcantara4530

…... …...

Armrest, Textile8887

…...

Armrest, Textile8887 Armrest, Textile8887

…... …...

……

...

Deriving individual BOM

Attach. parts ext.Attach. parts ext.

Car bodyCar body

……

VehicleVehicle

SeatsSeats

Seat, front leftSeat, front left

Seat cushionSeat cushion

BackrestBackrest

……

HeadrestHeadrest

ArmrestArmrest

ReclinerRecliner

Seat railSeat rail

Foam0812

Backrest, Normal shape

Alcantara1891

Structure7451

Trim cover9700

Foam0812 Foam0812

Backrest, Normal shape

Alcantara1891

Backrest, Normal shape

Alcantara1891

Structure7451 Structure7451

Trim cover9700 Trim cover9700

Headrest, Alcantara2001

…...

Headrest, Alcantara2001 Headrest, Alcantara2001

…... …...

Seat rail0912 Seat rail0912

Foam0813

Seat cushion, Normal shape

Alcantara1820

Structure7452

Trim cover2700

Foam0813 Foam0813

Seat cushion, Normal shape

Alcantara1820

Seat cushion, Normal shape

Alcantara1820

Structure7452 Structure7452

Trim cover2700 Trim cover2700

Armrest, Alcantara4530

…...

Armrest, Alcantara4530 Armrest, Alcantara4530

…... …...

Recliner4502 Recliner4502

Sales

Engineering

Manufacturing

Solution Space

Lehrstuhl für Virtuelle Produktentwicklung

© 14.3.2011 Eigner VPE Folie: 28

External Variance

Variance from the customer perspective External Variance

Selection of options leads to individual order-oriented solutions

Constrains determine valid combination of options

Solution Space

Product Configuration (Search for valid soltions))

1027

Order 8037

Selected Options

Customer Smith

Car Type Z41

Color Black

Extras

- Radio X25

- AirCondition Basic

- Crypton Light LC0

Lehrstuhl für Virtuelle Produktentwicklung

© 14.3.2011 Eigner VPE Folie: 29

Internal Variance

Attach. parts ext.Attach. parts ext.

Car bodyCar body

……

VehicleVehicle

SeatsSeats

Seat, front leftSeat, front left

Seat cushionSeat cushion

BackrestBackrest

……

Foam0810

Backrest, Sport shape

Vachette leather, Heating1132

Structure7451

Trim cover8786

Foam0810 Foam0810

Backrest, Sport shape

Vachette leather, Heating1132

Backrest, Sport shape

Vachette leather, Heating1132

Structure7451 Structure7451

Trim cover8786 Trim cover8786

Seat rail0912 Seat rail0912

HeadrestHeadrest

ArmrestArmrest

ReclinerRecliner

Seat railSeat rail

...

Foam0812

Backrest, Normal shape

Alcantara1891

Structure7451

Trim cover9700

Foam0812 Foam0812

Backrest, Normal shape

Alcantara1891

Backrest, Normal shape

Alcantara1891

Structure7451 Structure7451

Trim cover9700 Trim cover9700

Armrest, Vachette leather4431

…...

Armrest, Vachette leather4431 Armrest, Vachette leather4431

…... …...

Foam0812

Backrest, Normal shape

Textile1990

Structure7451

Trim cover6541

Foam0812 Foam0812

Backrest, Normal shape

Textile1990

Backrest, Normal shape

Textile1990

Structure7451 Structure7451

Trim cover6541 Trim cover6541

……

Armrest, Alcantara4530

…...

Armrest, Alcantara4530 Armrest, Alcantara4530

…... …...

Armrest, Textile8887

…...

Armrest, Textile8887 Armrest, Textile8887

…... …...

……

...

Derivation

Attach. parts ext.Attach. parts ext.

Car bodyCar body

……

VehicleVehicle

SeatsSeats

Seat, front leftSeat, front left

Seat cushionSeat cushion

BackrestBackrest

……

HeadrestHeadrest

ArmrestArmrest

ReclinerRecliner

Seat railSeat rail

Foam0812

Backrest, Normal shape

Alcantara1891

Structure7451

Trim cover9700

Foam0812 Foam0812

Backrest, Normal shape

Alcantara1891

Backrest, Normal shape

Alcantara1891

Structure7451 Structure7451

Trim cover9700 Trim cover9700

Headrest, Alcantara2001

…...

Headrest, Alcantara2001 Headrest, Alcantara2001

…... …...

Seat rail0912 Seat rail0912

Foam0813

Seat cushion, Normal shape

Alcantara1820

Structure7452

Trim cover2700

Foam0813 Foam0813

Seat cushion, Normal shape

Alcantara1820

Seat cushion, Normal shape

Alcantara1820

Structure7452 Structure7452

Trim cover2700 Trim cover2700

Armrest, Alcantara4530

…...

Armrest, Alcantara4530 Armrest, Alcantara4530

…... …...

Recliner4502 Recliner4502

Orderoriented

BOM

Analysis Rules/Constrains

Options, Rules/Constrains Color = Black, Creme, Grey AirCondition = Basic, Comfort

Rule based Variant-BOM

Definition

Solution Space

Product Configuration (Search for valid soltions))

1027

Order 8037

Selected Options

Customer Smith

Car Type Z41

Color Black

Extras

- Radio X25

- AirCondition Basic

- Crypton Light LC0

© 14.3.2011, Eigner VPE Folie: 30

Lehrstuhl für Virtuelle Produktentwicklung

Agenda

1 |

3 | External and Internal Variance

2 | Solutions for Variant Handling: Neutral and Generic BOM

4 | Simplexity – Symplify the Things

5 | Strategic Product Planning and Architecture

1 | Design Methodology 2.0

Complexity Management and PLM 2011

Lehrstuhl für Virtuelle Produktentwicklung

© 14.3.2011 Eigner VPE Folie: 31

Simplexity

Symplicity means to reach the largest effect with the smallest effort…..

- Albert Einstein

There is no justification for complexity if things could be easy. - Leonardo Da Vinci

Ora Ito, Designer

Lehrstuhl für Virtuelle Produktentwicklung

© 14.3.2011 Eigner VPE Folie: 32

Jeffrey Kluger Symplexity

Simplexity: Why Simple Things Become Complex (And How Complex Things Can Be Made Simple) By Jeffrey Kluger WHY are the instruction manuals for cell phones incomprehensible? WHY is a truck driver’s job as hard as a CEO’s? HOW can 10 percent of every medical dollar cure 90 percent of the world’s disease? WHY do bad teams win so many games? Complexity, as any scientist will tell you, is a slippery idea. Things that seem complicated can be astoundingly simple; things that seem simple can be dizzyingly complex. A houseplant may be more intricate than a manufacturing plant. A colony of garden ants may be more complicated than a community of people. A sentence may be richer than a book, a couplet more complicated than a song.

Lehrstuhl für Virtuelle Produktentwicklung

© 14.3.2011 Eigner VPE Folie: 33

Simplexity in Art and Design

Ora Ito (born 1977)

Lehrstuhl für Virtuelle Produktentwicklung

© 14.3.2011 Eigner VPE Folie: 34

Reducing External Variance

Optimization

Lehrstuhl für Virtuelle Produktentwicklung

© 14.3.2011 Eigner VPE Folie: 35

The inevitable Long (Thin) Tail

Varying demand for individual product variants

Reduce Variance

- Eliminate product variants not contributing to commercial success

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Example: leather seat without heating

Lehrstuhl für Virtuelle Produktentwicklung

© 14.3.2011 Eigner VPE Folie: 36

Picture: Mathias Zagel

The inevitable Long (Thin) Tail

Technical constraints

- Exclude combinations that don’t work

Marketing/product management constraints

- Exclude/enforce combinations to “guide” customer

Lehrstuhl für Virtuelle Produktentwicklung

© 14.3.2011 Eigner VPE Folie: 37

Reduce Variance with Constraints

Reduce possible combinations of option values

- Enforce desired combinations

- Avoid undesired combinations

- Reduced external variance of Car Seat, front left: 864 576 (-33%)

- Likewise reduced internal variance of all affected assemblies

SEATS SEA_SPRT (Sport) SEA_NORM (Normal)

SEAT_CVR SAD_VACH (Vachette leather) SAD_ALCN (Alcantara) SAD_TXTL (Textile)

SEAT_HEATING SEA_HEAT (Heating) SEA_none (none)

SEAT_ADJUST SAD_ELM (El. Memory) SAD_ELE (Electrical) SAD_MNL (Manual)

STEERING

STEER_R (RHD) STEER_L (LHD)

DOORS 2DOOR (2 Door) 4DOOR (4 Door)

COL_IN

CLI_BLK (Black) CLI_CRM (Beige) CLI_GRY (Gray)

ARMREST ARM_DRV (Arm rest Driver) ARM_none (none)

exclude

enforce

IT Tool: CONFIGIT

Lehrstuhl für Virtuelle Produktentwicklung

© 14.3.2011 Eigner VPE Folie: 38

Reducing Internal Variance

Optimization

Lehrstuhl für Virtuelle Produktentwicklung

© 14.3.2011 Eigner VPE Folie: 39

Reduce internal Variance

Assume external variance is fixed

Leverage reuse of parts/assemblies - “Multi functionality”, oversize it

- Utilize symmetry

- Standardize geometry elements

- Decouple interfaces

- Remove functionality

- Relocate functionality

- Shift variation from Mechanic to Electronic and Software

Lehrstuhl für Virtuelle Produktentwicklung

© 14.3.2011 Eigner VPE Folie: 40

“Multi Functionality” – Oversize it

Picture: Mathias Zagel

Lehrstuhl für Virtuelle Produktentwicklung

© 14.3.2011 Eigner VPE Folie: 41

Utilize Symmetry

Lehrstuhl für Virtuelle Produktentwicklung

© 14.3.2011 Eigner VPE Folie: 42

The new VW modular transverse product platform

Source: Volkswagen Sachsen GmbH

Reduction of combinations of tilt angle and geometric distance from

axle from 36 to 2

Unified engine positioning

Examples for characteristic elements

Standardized position of engine, gearbox, suspension, air

conditioning unit and pedals

Technical length

Standardized fixtures for different types of axles

Standardized fixtures for rear axle

bond control bar

axle Multi control bar

axle

1 2 3

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© 14.3.2011 Eigner VPE Folie: 43

Decouple Interfaces

Lehrstuhl für Virtuelle Produktentwicklung

© 14.3.2011 Eigner VPE Folie: 44

Decouple Interfaces

Dock connector

Lehrstuhl für Virtuelle Produktentwicklung

© 14.3.2011 Eigner VPE Folie: 45

Decouple Interfaces

© 14.3.2011, Eigner VPE Folie: 46

Lehrstuhl für Virtuelle Produktentwicklung

Agenda

1 |

3 | External and Internal Variance

2 | Solutions for Variant Handling: Neutral and Generic BOM

4 | Simplexity – Symplify the Things

5 | Strategic Product Planning and Architecture

1 | Design Methodology 2.0

Complexity Management and PLM 2011

Lehrstuhl für Virtuelle Produktentwicklung

© 14.3.2011 Eigner VPE Folie: 47

Variant Strategy

E D C B A

Synergie

E D C B A

Modul Strategy

(Reuse of Parts and Components across Plattforms)

Platform Strategy

.......

.......

Strategic Product Planning

Synergie

Lehrstuhl für Virtuelle Produktentwicklung

© 14.3.2011 Eigner VPE Folie: 48

Cost and Benefit of Variants

Quelle: Prof. Dr. Schuh, University of Aachen

Turnover Cost

Optimum

Cost

/ T

urn

ove

r

Variation

Lehrstuhl für Virtuelle Produktentwicklung

© 14.3.2011 Eigner VPE Folie: 49

Contact

Martin Eigner

Institute for Virtual Product Development (VPE) University of Kaiserslautern Postfach 3049

D-67653 Kaiserslautern

T +49/172/1524406

F +49/631/205-3872

[email protected]

vpe.mv.uni-kl.de

Thank you