leichtag smbc opening workshop
DESCRIPTION
Lisa Colton presents to Leichtag Foundation Social Media Boot Camp September 15, 2014TRANSCRIPT
Welcome to
SOCIAL MEDIA
BOOT CAMP!
The Plan For The Day
New Rules of the GameBreakout Workshops Round 1
Lunch!Breakout Workshops Round 2
Sharing Knowledge, Small GroupsLooking Forward, Wrapping Up
Important Details
Wifi: ranch1 Password: rancher444
Hashtag: #NCJhub(if you don’t know what that means, go to Esther’s Twitter workshop!)
@lisacolton @miriamjayne @estherk@leichtagfdn
Slides & Handouts at www.darimonline.org/leichtag
Who Are We?
Lisa Colton
Miriam Brosseau
Esther Kustanowitz
Why Are We Here?• Re-write the rules of the game – it’s not just about making
communications digital. What else is going on here?
• Learn strategies and tactics – how do we implement those new rules of the game?
• Apply theory to practice to solidify learning – what does this mean for your work, and how can you integrate it?
• Develop a culture of learning and sharing – we’re all pioneers here, so let’s share what working (and what’s not) to help everyone grow.
WHAT ARE YOUR GOALS? TURN TO PAGE 3 OF YOUR PACKET
Innovation, Revolution& Social Media
Lisa ColtonChief Learning OfficerSee3 Communications
What’s Changed?
(But it’s not really about the technology)
Rule #1. Hub & Spokes -> Network
Rule #2. Institution vs. Cause
Rule #3. No Longer “1 Size Fits All”Question #5: Who is your audience?
Rule #4. Design for Network
Effect
Your NetworkQuestion #6: Who are the hubs and influential nodes of your network?• What does engaging them look like?• How can it help you?
Rule #5. Attention Economy
5b: Value Earns Attention
5b: Value Earns Attention
Question #7: How can you add value to your network?
Rule #6: Content = Experience = Brand
Question #8: What’s valued added content? How will you leverage it?What formats?What’s the goal?
Rule #7. This is EVERYONE’S Job
Listening -> Content creation -> EngagementOnline & Offline
Rule #8: We’re All Pioneers
We Can Do More Together
NEXT: Round 1
• Social Media Policies– Lisa Colton, Moishe House Conference Room
• All a-Twitter– Esther Kustanowitz, Ranch House
• Building your Personal Learning Network Online– Miriam Brosseau, Barn 2
Workshops start at 11am SHARP.