leigh winterbottom portfolio
DESCRIPTION
A selection of highlightsTRANSCRIPT
Led social marketing campaign
starring Jesse “Fewer” Watts
� Multi-platform media campaign to promote the sale of efficient lighting
– TV
– Web
– Point-of-Purchase
� Results:
– Sales goals exceededby 25%
In “The Ballad of Jesse Watts”30 second TV spot: www.newbulbintown.com/meetJesseWatts
“Fistful of Dollars”30 second TV spot: www.newbulbintown.com/meetJesseWatts
“I Am Spent”30 second TV spot: www.newbulbintown.com/meetJesseWatts/
Created an informative
and interactive microsite
www.newbulbintown.com voted Adobe Site of the Day - 2/4/08
and memorable print ads
Launched dynamic
social media campaign
Secured Ben & Jerry for New England
Cable News (NECN) PSA
Oversaw Direct Mail Campaigns targeted
to 15k businesses & 25k homeowners
Led successful PR campaigns
Collaborated with US EPA on
ENERGY STAR® PSA
Featured in
� Entertainment Weekly
� Dwell
� O – Oprah Magazine
� Better Homes & Gardens
Featured on HGTV’s
“My House is Worth What?”
Premiered September 30, 2008 to 98 million homes
Updated and improved
stagnant websites
BEFORE
AFTER
Updated and improved
stagnant websites
BEFORE AFTER
Launched accessible energy advice
columns and e-newsletters
Imagined a company mascot named
“Wattson”
Recent Performance Assessment
“Leigh hires talented, self-motivated people and provides excellent, on-going support to bring out our best on a daily basis.”
– Direct Report
“Leigh responds very positively to new ideas and is ready to accept and/or tweak them or to provide insights about current conditions that make an idea unfeasible. Leigh is also very respectful and upbeat in the language she uses. Lastly, she provides all the support that a viable innovation requires, whether it be brainstorming, advocacy, prioritizing or resources. This not only has resulted in great new approaches but also in increased efficiency, staff growth and job satisfaction.” – Direct Report
“Leigh is the best supervisor I’ve ever had.” – 2 Direct Reports