leisure leagues franchise brochure

FRANCHISE OPPORTUNITIES FROM THE WORLD’S LEADING SMALL SIDED

FOOTBALL LEAGUE OPERATOR

Franchise Opportunities

A BLUE CHIP COMPANY WITH AN UNRIVALLED REPUTATION

“Leisure Leagues is a remarkable organisation bringing people together

in local communities promoting the values of teamwork and fairness.”

- Boris JohnsonMayor of London

“Leisure Leagues brings Britain’s favourite sport to thousands while building

friendships, promoting teamwork & benefiting good

causes in the process.”- Rt. Hon David Cameron

Prime Minister

“I am full of admiration of all that you are doing to

encourage people playing football and

send you my warmest congratulations.”

- HRH Prince Charles of Wales

“it was really fun playing with you guys!”

Jamaican sprint team after they joined in at the Uxbridge

University league in 2012

- Yohan Blake, Warren Weir,Usain Bolt: Olympic gold medallists

OUR STRENGTHS WITHIN THE INDUSTRY

We have the longest established league network in the UK with over 20 years experience in the 5&6 a side football business.

We have the largest league network in the world with thousands of teams playing at hundreds of partner facilities every week.

We have our own in house team of specialists in all aspects of the business such as social media, traditional media, search engine optimisation and team recruitment who will train and support you as you develop your business.

We own our own print and sign company and can pass on the benefits and savings this brings to our franchisees.

The graph shows our strength within our market sector in terms of web site traffic in comparison to our competitors. This was independently supplied by Experian Hitwise

Franchise Opportunities - Page 2

A PARTNERSHIP THAT WORKS FOR YOU

Our core business is organising community based adult 5&6 a side football leagues. Teams pay a weekly match fee and play each other twice a season in a standard league format. At the end of each

season trophies are presented and the new season begins. The leagues run all year round and the games are played at third party facilities such as schools, universities and leisure centres

either indoors or on outdoor floodlit artificial surfaces. This keeps overheads low and avoids high maintenance costs.

Business Model

NEW AREAS

Get an exclusive multiple postcode territory where we don’t currently operate.We will assist you in finding an appropriate facility at which to start your first league. Then, with our training and continued support you will be able to start your own leagues within weeks, and from there grow your branch of the business quickly and effectively.

Receive income from day one by purchasing an existing league(s) from us.With full training and ongoing support you will be able to manage the league(s) and be fully equipped to develop your business in the exclusive territory that surrounds the existing league venue. Prices for existing leagues vary considerably based on their size and current profitability.

EXISTING LEAGUES

FINANCE

A number of High Street banks recognise that lending to a Leisure Leagues franchisee is a safe investment due to our years of experience and successful business model and therefore approval is generally straightforward and quick.

Generally, you will be eligible for an unsecured loan of up to 70% of your initial franchise fee**. A government initiative which aims to help young people (18-30) start their own businesses is available. If you meet their criteria they will offer up to £25k without requiring

a deposit. If you require any advice regarding funding for your franchise please don’t hesitate to speak to us. * Subject to status

Franchise fee: £4,995+VAT - £6,995+VAT

Franchise fee starts from: £7,995+VAT


No. of Teams

Income from team fees

Centre Cost

Refs. Cost

Management Fee

Gross Profit Weekly

Annual Gross Profit

Avg. hours worked per week

1

£26

£7

£2.50

£3

£13.50

£702

NA

12

£312

£85

£0**

£36

£191

£9,932

4

24

£624

£165

£60

£72

£327

£17,004

5

48

£1248

£335

£120

£144

£649

£33,748

12

96

£2496

£670

£240

£288

£1298

£67,496

24

INCOME EXAMPLE*

WHAT DO YOU GET FOR YOUR INITIAL FRANCHISE FEE?

WHAT DO YOU GET FOR YOUR MANAGEMENT FEE?

• Full training at our head office• Team recruitment training day in your area• On the job support and training• Fully interactive award winning website• Smartphone application for both iPhone and Android• No.1 Google rankings for relevant search terms• Full access to our state of the art industry leading web-based League Management system• Online email and accounts system• Help with finding qualified, experienced match officials• Staff uniforms• Starter pack of football equipment (Balls, bibs and cones etc.)• Full set of promotional materials • Vehicle signage• Affiliation to the relevant governing body• Training manual• Dedicated support contact at Head Office Area exclusivity

• Use of the world’s largest small sided football website including server hosting• New team referrals from the website• Access to our referee’s database • Access to branded equipment at manufacturer’s prices through our online partner shop• Comprehensive Public Liability Insurance cover with head office claims handling service• All league information hosted on the Leisure Leagues smart phone application• Access for your teams to play in the UK 6 a side championships• Advanced information regarding planning applications for new facilities being built in your area• Support and guidance from our dedicated franchise account managers

* The above figures are based on an average facility cost of £28 per hour, standard referee’s expenses of £10 per hour and thirty minute games, with a weekly match fee of £25 per team per week (this is set by the franchisee). All management fees are exclusive of VAT. The annual gross profit is based on fifty weeks to allow for 2 weeks of no fixtures due to public holidays etc. The average hours worked are based on the franchisee attending the league, which isn’t compulsory.

** If you choose to referee yourself


FRANCHISEE TRAINING

PROMOTION TRAINING DAY

ONGOING SUPPORT

Training takes place at our 10,000sq ft. offices set in rural Warwickshire. The training course covers all aspects of the small sided football leagues business including:

• Recruiting new teams• Rules and regulations of small sided football• Developing new leagues• Managing a league• League administration• Discipline• Traditional media• Social media• Competition

We also take you to visit one of our leagues to see the theory put into practice.

As part of the training programme we will take you on a promotion training day within your franchise territory. This gives you a full insight into how we successfully promote areas to recruit new teams. All promotional materials used on this day are free of charge. The day offers a great kick-start to your promotional efforts and often results in several teams signing up.

After your training is over we continue to support you every step of the way. A member of head office staff will attend the first night of your first new league and also your first trophy presentation evening. You will also be assigned a dedicated support contact who is always available to offer support and advice, to help you develop your business.

– Comprehensive cover for your leagues under our £15,000,000 indemnity policy. We also offer a claims handling service for franchisees, so that you can concentrate on running your league– 24 hour legal help line on any legal matter. – You will be working for yourself and not by yourself. – No chasing around different suppliers searching for the best deals on equipment, trophies and promotional material. Using our online store couldn’t be simpler and takes away all the hassle from operating your business.

Public Liability Insurance

Free legal adviceExperience and supportOne Stop Shop

ADDITIONAL BENEFITS

Page 5 - Franchise Opportunities

The Leisure Leagues App is our latest brand new innovation which will enable you as a franchisee to communicate with your teams wherever they are.

The Leisure Leagues App is a free download to all players from both the App Store and Android Market, and will allow teams to view all their latest league news, league tables and fixtures on their phones.

The App has been developed at great cost to us, but is free to you as a Franchisee, and that will remain the case as the App continues to develop.

FREE APP

Our administration panel – which you would have full use of as a franchisee – takes all the stress out of running your leagues.

We can make it easy for you to:• Create new season fixture lists • Write match reports• Keep in touch with your teams via league news• Update results and league tables• Add new teams into your leagues• Send mass e-mails to your teams at the click of a button• We have invested in excess of £100,000 in the Admin Panel, but to you it’s FREE!• Our ground-breaking and innovative Auto Update system means that your time can be spent on marketing and expansion rather than updating results.

LEAGUE MANAGEMENT SYSTEM

UK 6-A-SIDE CHAMPIONSHIPS

This is a massive selling point for any teams that play in your league and in attracting potential customers. The UK 6-A-Side Championships gives teams the chance to compete against others across the UK and play in a one day tournament to see who will be crowned the best 6 A-Side outfit.

It is fantastic day out for all and something that all teams look out for upon registering with us. The UK 6-A-Side Championships provides an additional bonus to what you’re already offering, placing you miles ahead of your competitors.

• The UKMA organises and stages the UK and Ireland small sided championships every year.

• Around 300 sides qualified through their league positions and took part this year.

FRANCHISEE BENEFITS

THE WEBSITE

Our industry leading website attracts more than two million visitors a year. It boasts a wealth of interactive features such as individual player and team profiles, blogs and much more. The site is easily navigated and allows new teams to sign up online.

As a franchisee you control your own league pages, allowing you to communicate effectively with your teams. There is also the opportunity to feature your own match reports highlighting impressive performances from your teams and players.

Our player card functionality is unique within the industry and offers individuals the opportunity to really get involved and set their key attributes along with uploading a photograph of their choice.

Search engine optimisation is a critical part of marketing any business these days and due to a combination of the way our website is written and the extremely high web traffic we receive we tend to dominate all the leading search engines, making your league top ranked on Google in your area!

We are continually investing in our IT systems and this means that all our franchisees receive the benefits of this development without any additional investment themselves.


At Leisure Leagues we supply the best equipment within the 6 a-side football league industry. We have some of the highest quality training cones, coloured bibs and 4 layered match balls, all produced in our factory in China. Our balls are match quality and are used by several semi-professional clubs around the country.

These match balls RRP at £24.99 but are on sale to you for £6.49. Our cones and bibs all come fully branded to give the league that professional look. The equipment is stocked all year round and is available to order at any time from our head office.

EQUIPMENTFRANCHISEE BENEFITS

TROPHIES

At Leisure Leagues we understand when a team gives their hard earned money all season and goes all out to win silverware, they deserve a glamorous trophy for their efforts. Which is exactly why we give out the best in the business

We are constantly refreshing the designs so that a team never receives the same award twice in two seasons. With over 50,000 trophies and medals imported each year you can benefit from our unbelievable buying power and save yourself thousands.

PROMOTIONAL MATERIALAll promotional material is available from our very own sign and print company! Ranging from 16ft banners, 4ft correx boards to A5 leaflets.

These banners RRP from £150,OUR PRICE FROM £20.00!

– Comprehensive cover for your leagues under our £15,000,000 indemnity policy. We also offer a claims handling service for franchisees, so that you can concentrate on running your league– 24 hour legal help line on any legal matter. – You will be working for yourself and not by yourself. – No chasing around different suppliers searching for the best deals on equipment, trophies and promotional material. Using our online store couldn’t be simpler and takes away all the hassle from operating your business.

ADDITIONAL BENEFITS

Our industry leading website attracts more than two million visitors a year. It boasts a wealth of interactive features such as individual player and team profiles, blogs and much more. The site is easily navigated and allows new teams to sign up online.

As a franchisee you control your own league pages, allowing you to communicate effectively with your teams. There is also the opportunity to feature your own match reports highlighting impressive performances from your teams and players.

Our player card functionality is unique within the industry and offers individuals the opportunity to really get involved and set their key attributes along with uploading a photograph of their choice.

Search engine optimisation is a critical part of marketing any business these days and due to a combination of the way our website is written and the extremely high web traffic we receive we tend to dominate all the leading search engines, making your league top ranked on Google in your area!

We are continually investing in our IT systems and this means that all our franchisees receive the benefits of this development without any additional investment themselves.


BENEFITS COST TO YOU!DESCRIPTION

Our fully interactive web site that allows captains to upload team and player profiles, read a weekly match report, see a form guide of their opposition and finally see a

team of the week. Our dedicated team of graphic and web designers are constantly looking to improve our website and we spend in the region of £50,000 annually

doing so. The web site alone has more hits than any of our competitors including PowerLeagues and Goals, with over two million per year!

Comprehensive cover for your leagues under our £15,000,000 indemnity policy.

24 hour legal help line on any matter at any time. Exclusive access to our dedicated team of lawyers giving you unlimited support and advice.

Whether it’s writing a press release for your new league or simply producing a weekly match report, our media team is always happy to help. With years of experience in the

journalism world and an extensive contact list with every local paper in the UK, we are on hand to offer you the best advice.

Having the industry’s most experienced consultants available to offer advice and support on any matter, whether it’s dealing with a team or helping you extend your

league.

The world’s number one accounting system making any problems and submitting your accounts hassle free*.

Our league management system offers you a stress free way of running leagues. Our simple format allows you to create new season fixtures, write match reports, update

results and league tables and add new teams all at the click of a button.

Design your very own leaflet, using our online template’s and the help of our specialist team. Leaflets come in all sizes and are professionally made.

Our In-house design team are able to offer a first class service for you free of charge.

Make your league stand out from the rest! Produce your very own banner advertising your league and making it look professional to all your teams.

All colours and sizes available.

All match balls are manufactured from our factory in China. We have over 10,000 balls produced every year and are four layered match quality.

Make your league look professional, put cones on all the pitch markings to give your league the cutting edge image.

These outstanding trophies are by far the best in 5 and 6 a-side. All trophies are constantly refreshed to ensure no team gets the same one twice.

Our kits are all replicas of the top clubs around the world. Teams now have the pleasure of playing in the same colours as their idols. All kits come with shorts

and your teams have the chance to choose from 16 different varieties. These are guaranteed to give your league an outstanding image.

This fantastic one day tournament offers the chance for those who compete in your leagues to pit their wits against the top sides from all over the UK. 300 teams

compete in this one day tournament with prizes including a team trophy, individual trophies, champagne, tracksuits, kits and an all expenses trip to play in a European 6

a-side competition.

The opportunity to promote your league by having your vehicle fully wrapped with Leisure Leagues branding, providing an ideal way to advertise your league.

ALL THIS FOR JUST £3 PER TEAM PER WEEK!

FREE

FREE

FREE

FREE

FREE

FREE

FREE

FROM 1P A LEAFLET

FREE

BANNERS START FROM AS LITTLE AS £20

£6.49(RRP from £24.99)

CONES FROM £0.17each& FULLY PRINTED BIBS

FROM £2.50 each

TROPHIES FROM £2.89 each

FULL KITS (SHIRT AND SHORTS) CAN BE PURCHASED

FOR AS LITTLE AS £6

ANY OF YOUR TEAMS CAN ENTER

POA

PUBLIC LIABILITY INSURANCE

MEDIA TEAM

ACCOUNTING

LEAFLETS

BANNERS

CONES AND BIBS

KITS

VEHICLE SIGNAGE

NATIONAL CHAMPIONSHIPS

TROPHIES

MATCH BALL

DESIGN SERVICES

LEAGUE MANAGEMENT SYSTEM

HELP AND SUPPORT

LEGAL ADVICE

THE WEB SITE

SUMMARY OF MAJOR BENEFITS

* Third party cost included


OUR AIMS

Master Franchise Opportunities

As part of our wider goals we are taking the Leisure Leagues brand global by offering Master Franchise opportunities abroad. We have already started this process by appointing our first international Master Franchise licence for Florida, USA. We have given full support and sent staff over there to help them successfully launch the Leisure Leagues brand stateside. The team in Florida have exceeded all expectations and have further development plans in place. If you have connections abroad yourself, or maybe friends and family overseas we would be interested to hear from you.

Many countries throughout the world don’t have a well developed 5 a side football industry; we would help you take advantage of this by training and supporting you and replicating our entire infrastructure which would be tailored to each country.

Taking on a whole country/state is obviously a much bigger undertaking than one of our UK postcode territories, but the rewards could be massive as you could be bringing a brand new concept into a ‘virgin’ market with all the benefits of 20 years of experience and hindsight behind you.

What is a Franchise?Franchising is the granting of a licence by one person (the franchisor) to another (the franchisee) which entitles the franchisee to trade under the trade mark/trade name of the franchisors and to make use of an entire package, comprising all the elements necessary to establish a previously untrained person in the business and to run it with continual assistance on a predetermined basis.

Who takes the money?The franchisee takes all the money, decides what prices to set, who to employ, and generally makes all the decisions for his/her business. The franchisee only pays the franchisors a management fee for the franchisors services which normally would be relatively expensive for a franchisee, such as web site services, insurance, or product costs at manufacturers price, for example.

Why choose franchising?Compared to setting up a business without support or an established name, the risk is proven to be small and the costs are less. 93% of franchise businesses are successful after 1 year, compared with just 14% of other business start ups.

Who is in control?The franchisee is effectively running his or her “own show”, however the franchisors retain control over the way in which products or services are marketed and sold, and ensures the quality and standards of the business remain high.

What are the cost implications?The franchisee pays the franchisor an initial fee and receives product, training and other things for this, as well as exclusivity over a specific area. After that a small regular fee for other services, support, insurgences, web site hosting, national advertising and other things is payable. The franchisors have an obligation to support the franchisee in every way necessary to ensure the business is successful.

A PARTNERSHIP THAT WORKS FOR YOU


OUR SUCCESS STORIES

IAN & CHRIS (FLORIDA, USA)

In February 2013 we appointed our first international franchisees who have taken the Master Franchise licence for Florida, USA. Father and son team Ian and Chris Burns have taken the Leisure Leagues brand and business model overseas with great success...

After receiving full training at our Warwickshire HQ during a rather cold and dismal February they jetted back to the sunshine of Orlando to begin putting their training into action.

Less than six weeks later they had recruited more than 40 teams and have now started three leagues in the Orlando area.

Their success proves that our brand and business model works, even in a country where football (soccer to them!) is by no means the number one sport and there isn’t really a culture of adult social sport. We expect to announce more international franchisees over the coming months.

When Frazer joined the franchise in April 2011 he opted for a combination of both new areas and areas containing existing leagues. He has since achieved great success, particularly with regards to team recruitment.

He has recruited well in excess of 70 teams and has been especially successful at using social media as a promotional medium. This is a really cost effective way of recruiting new teams and full training on this approach is given during your initial franchisee training.

This success has given him the confidence to buy further franchise territories and he continues to add new teams at great pace.

FRAZER (VARIOUS, MIDLANDS)

An experienced businessman with other corporate interests, Sean decided to buy a franchise after spotting its money making potential.

Sean opted to buy two existing leagues and a ‘new’ area.

Within two weeks of coming to the Leisure Leagues Head Office for training he had already attracted

SEAN (AVON AND SOMERSET)

enough teams to start a new division at one of his existing leagues.

As part of his training, Sean received a day’s promotion training with our experts in the field, and from this he was able to attract plenty of teams for two further new leagues. Sean now operates a total of eight leagues with further development planned in the near future.


ALAN, JOHN & STEVE (HERTFORDSHIRE)

The team in Herts. have developed the largest portfolio of franchised leagues so far and currently have around 220 teams playing in their leagues.

They started with a combination of existing leagues and new opportunities and have developed several further new leagues since joining the franchise in May 2012.

For example, turning two existing leagues in Welwyn Garden

City into six leagues covering Sunday to Thursday with all three disciplines of 5,6 and 7 a side offered to enable them to really dominate the local market.

Alan takes more of a strategic role with John and Steve ‘on the ground’ offering fantastic customer service and always looking for their next opportunity.

As well as leagues in Hertfordshire they also operate five leagues

in Southampton. Here they have capitalised on the student market with a total of 72 student teams playing every week during term time.

These guys have tremendous drive and have really used the Leisure Leagues brand to its full potential to push their business forwards

CONTACT US

Main Office Number0333 123 2340 (36 lines)

Postal AddressLeisure LeaguesPO Box 4713WarwickCV31 9FS

E-mail [email protected]

Follow Us On

Leisure LeaguesPO Box 4713

WarwickCv31 9FSEngland

0333 123 [email protected]

leisure leagues franchise brochure

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