LEMON TREE VERSUS OAKWOOD PREMIER

NEHA GUPTAREETU PAWAR

Marketing Assignment

1.PRODUCT CATEGORY

• Hospitality (service industry)

MARKETING ASSIGNMENT

2.MAJOR PLAYERS (LEMON TREE)

• ITC fortune• Aloft• Mercury • IBIS

Marketing Assignment

2.MAJOR PLAYERS (OAKWOOD)

• THE PARK (BOTIQUE HOTEL)

OAKWOOD

management

3.BRAND

• Business class hotel.• It’s fresh, cool and sparkling

atmosphere with lemon fragrance.

• Famous for it’s corporate housing and serviced apartment.

• Luxurious features.

Marketing Assignment

4.SEGMENTATION & TARGETING(LEMON TREE)

• Lemon Tree concentrate on business class people.

• Located near MNC’s.• This hotel is mostly preferred by the people

working in corporate.

Marketing Assignment

5.SEGMENTATION & TARGETING (OAKWOOK)

• For international travelers & people who demand luxury and style.

• Prime location of city( UB City).• People come for long duration( i.e. for months/

year).

Marketing Assignment

6.POSITIONING (LEMON TREE)

Marketing Assignment

• Low price, high quality.

• By product user.

7.POSITIONING (OAKWOOD)

• High price, high quality.

• By Product user.

Marketing Assignment

THANK YOU

Marketing management