len foster's - 7 principles of relationship marketing

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Of Relationship

Marketing

Success Principles

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“A marketing strategy in which a company seeks to build long-

term relationships with its customers by providing consistent satisfaction”

What is Relationship Marketing?

What is Relationship Marketing?

“Where a relationship is paramount towards a prospects eventual decision to do business with an individual or

group of people”

Typical Examples

• Rotary Clubs• Referral Marketing Groups• Network Marketing Businesses• Slimming Clubs

The Principles#1 - #5

Principle #1 Build Relationships• Relationship Businesses are word of mouth

businesses – always have and always will be.

• Focus on building quality relationships with prospects first – find a need and fill it.

• Solve problems for your prospects and they will be fans for life

Principle #2 People Look For Leaders• Become known as a leader in your field

• Leaders, speak, write and have a voice

• People like to be around leaders

• People look to leaders for a direction to follow

Principle #3 The List is King

• Build a list

• Continually expand your list

• Create a relationship with your list

• Market to and monetise your list

Principle #4 Become A Trusted Source Of Value

• Your income and your success is directly related to the value you give to prospects and customers

• The scale on which you deliver that value can make you very wealthy

• Commit to continual improvement – you can always get better and add more value

Principle #5 Solve Problems

• Relationship marketing is a problem solving business. The most prolific problem solvers are the highest earners

• Find out what your prospects biggest problems are

• Lack of quality leads and lack of cash flow

TAKE ACTIONWhat are YOU going to

do?


Of Relationship

Marketing

Success Principles

Principle #7 Stand Out From The Crowd

• Ask questions and ‘LISTEN’ – prescription before diagnosis is malpractice

• Never lead with a business pitch. Lead with a solution to a problem they told you they have

• What’s your biggest challenge in life/business at this time?

• You only have to be a little bit different to be different

The #7 Principles of Direct Relationship Marketing

Principle #6 This is a Business of Exposure

• Expose people to your products/services/business opportunity on a daily basis

• Talk, invite, follow up, close. Wash, rinse, repeat.

• Get into the habit of collecting decisions

• You need more leads than you have time to follow up with


The 7 Principles ofDirect Relationship

Marketing